Why Do My Emails Go To Spam

The Solution To Emails Going To Spam What Can You Do

Why Does My Email Go Into Junk?

The solution is to stop hosting emails with mass or badly configured email servers. As a professional company, you should no longer rely on mass email providers. An external and professional email server is necessary for peak performance and customization.

The most well-known email servers are Zoho, GSuite and Microsoft. For example, Microsoft costs $15 per email and GSuite costs $4. Zoho is the cheapest with only $1 per email and also one of the most advanced email providers in the world, if not even better than its two competitors Google and Microsoft.

In the case of moving to another dedicated email server, you have to change the old MXP entries to the newly selected dedicated email server. Within a few hours, the email service then switches to the new email server.

The spam problem is then usually solved in most cases. SPF, DKIM and DMARC entries are often not even necessary because these servers assign a dedicated and unique IP to your email, which is not marked by any other server as spam. Even so, Zoho allows DKIM entries. So, if you want to be on the safe side, you can turn on all the standards of SPF, DKIM and DMARC.

Another solution is to host a server yourself , and then configure an email service completely under its own dedicated IP. However, this is a relatively tedious and expensive configuration.

Choose An Email Provider For WordPress

In this step, were going to choose the email provider thatll deliver your WordPress emails.

On the first screen of the wizard, click the Lets Get Started button to begin.

WP Mail SMTP will display a list of mailer services that it supports.

Any of these email providers will help prevent your WordPress emails from going to spam. But they all have different sending limits and allowances for attachments.

In addition, some are easier to set up than others.

If you want a reliable, professional, and affordable service, we recommend either SMTP.com or Sendinblue. These are both transactional email providers, which means theyre designed to handle large numbers of automated notification emails.

Theyre also easy to set up compared to Gmail or Outlook.

Once youve chosen your email provider, click on the link below to open up the documentation for it. Weve produced a complete guide for every mailer so you can easily get your WordPress site connected:

Mailers available in all versions

Read our article on how to log WordPress emails to get more details.

And thats it! WP Mail SMTP will send an automatic test email so you can check that everythings working.

Youll notice that WP Mail SMTP asked you if you wanted to force the Form Name. Lets take a look at what this means.

Set Up Proper Authentications

Recently, spam channels are putting more weight on sender notoriety instead of simply the substance of your messages. The content of your email matters however, somebody with an authentic email address could pull off some spam-contiguous content that a sender with an inauthentic email domain standing cant. The ideal approach to improve your credibility is to ensure youre appropriately checking your messages with authentication tests like DKIM and SPF. In terms of authentication, applying these DMARC checks is the best way to securely validate your emails.

If youre utilizing free email providers like Gmail, you dont have to stress over this. This possibly applies if youre using a custom email address. You can set up these validation tests by adding TXT records in your organizations DNS server for the executives. You can get the DMARC record that you need from your email provider.

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Message Content Language In Email Can Affect Your Spam Score

Content is the most heavily weighted scoring mechanism of the lot. If an email message looks like spam, walks like spam and talks like spam, it is marked as spam.

Using sales-y language, advertising, prices, poor punctuation and grammar and certain keywords related to off colour industries will also increase your spam score. Here is a great list by SpamAssassin of subject lines or body content that are flagged as spam.

Solution: Use professional language in your email body and when conducting business with clients, forward your pricing and ads as PDF attachments.

Youre Using Spam Trigger Words

Why Do My Emails Go to Spam?

Some spam filters are triggered by specific words in the subject line or the body of the email. Some spam trigger words are:

  • Amazing
  • This is not spam
  • Winner

Your email provider may have a built-in tool that checks your emails for spam trigger words before sending it.

Keep in mind that the above trigger words are common examples. They may not be specific to your email service provider, however.

So be sure to contact your provider directly to see if certain words trigger spam flags. Make a list of words to avoid in your subject line as your crafting your email copy.

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The Sender Information Is Inaccurate

Heres what the FTC has to say about the sender information.

Your From, To, Reply-To, and routing informationincluding the originating domain name and email addressmust be accurate and identify the person or business who initiated the message.

In other words, you must clearly state who you are and not include any inaccurate information that could mislead someone.

For example, the sender information on my email might say Emil from Sleeknote.

Use Mail Tester To Spot Issues

Mail Tester is an awesome free tool to spot technical issues with email deliverability. All you need to do is:

  • Send an email to the address that it gives . If youre having issues with a specific email, make sure to use the same text/images/links in your email.
  • Click the Then check your score button.
  • View the analysis.

Mail Tester will give you an overall score along with some suggestions to improve. You can expand each section for more details:

If your score is very low, usually all you need to do is implement the suggestions to improve your deliverability.

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Why Are My Mailchimp Emails Going To Spam

Mailchimp is an email marketing service provider that gets so much buzz nowadays and for a good reason. For one, you can send as many as 10,000 emails per month for up to 2,000 contacts for free!

It also helps email marketers design newsletters, integrates them with services they already use, shares them on social networks, and tracks results. This platform is an all-in-one email publishing platform.

With Mailchimps professional-looking templates and drag-and-drop builder, you can save time optimizing your emails and focus more on engagement.

However, despite being a good email marketing tool, Mailchimp emails may land in your subscribers junk or spam folders instead of your subscribers inboxes.

And you are left wondering, why does this happen when Im sending campaigns with Mailchimp, even though Im not a spammer? Well, thats what were going to find out today.

So, without further ado, lets dive into how to fix Mailchimp emails going to spam and ways to avoid it from happening to finally streamline your email marketing efforts!

Why Your WordPress Emails Are Going To Spam

Why Friendly Emails Go to Spam folder ? Stop Spam emails.

Are your WordPress emails going to spam?

This is a super common problem for WordPress users, but its also easy to fix.

In this tutorial, well explain why this happens. Well also show you how to stop your WordPress emails from landing in the recipients Junk Mail folder.

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Your Subject Line Is Misleading

As the CAN-SPAM act states, its against the law to intentionally mislead someone with your subject line to induce them to view the message.

In a survey conducted by Litmus and Fluent, over 50% of participants stated that theyve felt cheated, tricked, or deceived into opening a promotional email by a false subject line:

Here are some examples of misleading subject lines:

  • Did I leave my jacket at your place? This type of subject line can be used as a trick to make it look like they know you.
  • RE: CURRENTLY IN OFFICE is doubly sneaky because it can be mistaken for a reply to your email or a work-related email.
  • Urgent Update your information. If something says urgent, it had better be urgent.
  • Thanks for your order! Its super poor form to use a transactional subject line if the email isnt actually transactional.

We know what youre thinking. Why would anybody do something like this? These are some super shady tricks.

Youre so right. But there are also some gray areas you should avoid, too. Heres one that recently came to our attention by Russel Brunson:

Now, dont get us wrong. Were big fans of Russel and the work he does with ClickFunnels. But this subject line seems conveniently misleading.

It says, bad news I messed up and does a fantastic job building curiosity. The problem?

Its clearly a sales tactic to create a sense of urgency. The idea is that theres a big sale that you didnt hear about because Russell messed up.

Make Sure Your Email Is Properly Authenticated

When you send emails using any third-party ESP , email authentication is a must. You need to allow the IP addresses of your ESP server to deliver your emails.

Email authentication is one of the fundamental requirements with most mailbox providers like Gmail, Yahoo, and Outlook. If you have not allowed the IP addresses of your ESP partner, there is a high chance of your emails either getting rejected or flagged suspicious/spam by the recipient server.

Email best practices include implementing email authentication as below:

#1 – SPF: Implement Sender Policy Framework on all your sending domains. As per Netcore’s Email Best Practice Adoption Report, only 59% of the top 10k brands across the globe are fully compliant with SPF.

What is SPF? And, why isnt everyone fully compliant with it?

The above screenshot shows problems like “multiple SPF entries” and “too many DNS lookups” that can make an SPF invalid.

Sender Policy Framework is an email authentication method that specifies the list of servers authorized to send emails using your organization’s domain.

Refer to the SPF tutorial to know more about the right ways of implementing SPF.

Having SPF doesn’t mean you are fully compliant. Your SPF should be error-free to PASS Gmail, Yahoo, Outlook, and other email providers. An SPF validator tool like GradeMyEmail will help you spot potential problems with your SPF record. GradeMyEmail also keeps a real-time check on SPF and sends alerts if the record goes invalid.

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Autonomous System Number Reputation

Autonomous System Number is a globally unique number that is assigned to a group of IP networks operated by one or more network operators. Think of an ASN as having a unique number assigned to your neighborhood. Your neighborhood would build a reputation based on the people who live there and what types of emails they send.

You Have Spelling Issues & Grammatical Errors

Why Do My Personal Emails Go To Spam

There are a lot of spammers who are not English native speakers. So, when you analyze their email, you will find various grammatical errors.

In order to block those kinds of emails, spam filters detect such errors. Also, when you regard email marketing as something serious, you will be more careful with your tone of voice and spelling.

Most importantly, in B2B communication, it is essential to appear professional in the eyes of your audience.

In this case, I recommend that you use Grammarly, but for the best results, you should proofread your emails before hitting the “Send” button!

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Regularly Clean Up Your Email List

Email lists and subscribers naturally ebb and flow as recipients drop off of your list. Some folks just dont want to receive your emails, and thats okay! The quality of your list is much more important and valuable than the number of contacts on your list.

While some individuals may unsubscribe, others will ignore your emails or mark them as spam. This is detrimental to your sending reputation, making your emails less likely to reach the inboxes of recipients, including those that actively engage with your messages. A leaner, more engaged email list is always more effective than a large list of unengaged users.

Regular list maintenance helps stave off low engagement and its impact on your sender reputation. Removing unengaged users, bounced emails, and other spam traps are some of the most effective ways to clean your list.

Remember that email list turnover is normaldont take it personally! Be proactive, clean up your list, and youll start to experience improved delivery rates to the inbox.

Ways Gmass Solves Your Spam Problems

Heres how GMass can help you send emails that avoid getting flagged by spam filters:

1. GMass Spam Solver

With GMass in-built Spam Solver feature, you can protect your emails from spam filtering.

This spam filtering solution is super easy to use and can save you a ton of time and effort.

Working within Gmails Compose window, GMass spam checker automates email testing to give you reports on Inbox vs. Promotions vs. Spam placements across 20 different Gmail and Workspace accounts.

What this does is show you where your email will potentially land whether it will end up in a recipients inbox, their promotions tab, or their spam folder.

You can then use different conditions like Eliminate images, Send plain text only, and more to improve inbox placement.

2. You Can Use a Custom Tracking Domain

GMass helps you set up a custom tracking domain for your email campaigns securing you from spam filters.

Whether youre using a Google Workspace or a Gmail account, GMass lets you swap out the default domains and use a branded tracking domain name, like link.mycompany.com.

While it can be slightly technical to set up, using custom domains help improve your email deliverability and avoid spam filters as youre no longer using a shared domain.

3. Use Gmails IP Address

Unlike other email marketing services such as Mailchimp, GMass doesnt use its own sending IP address.

GMass users send emails using Gmails IP address itself.

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Free Your Mailbox Of Physical Junk Mail

Now that youve sorted your virtual inbox, its time to tackle the growing pile of paper junk mail clogging up your mailbox.

All you have to do is send us a photo of the received junk. DoNotPay will unsubscribe you from all of it in no time.

Follow these easy steps:

  • Open DoNotPay in your web browser
  • Choose the DoNotMail feature
  • Select Enroll Now and send us a picture of your mail
  • If theres an active class-action settlement involving the sender, well let you know. Same as with spam emails, you will be able to join the list of class members and get compensated.

    How To Mark And Unmark Emails As Spam In The Gmail Mobile App

    Why Are My ActiveCampaign Emails Going To Spam?

    If you are using a mobile app, to report messages as spam, follow these instructions:

  • Open the Gmail Inbox folder.
  • Tap the email you want to report and hold for a few seconds. You can select multiple messages the same way.
  • Tap the three-dot icon in the upper right corner of the screen.
  • From the dropdown menu, select Report spam.
  • Choose Report spam or Report spam & unsubscribe.
  • To cancel, tap anywhere else on the screen.
  • To unmark emails as spam in the Gmail mobile app:

  • Navigate to the Gmail Spam folder.
  • Tap the email you want to unmark as spam and hold for a few seconds. Do the same with other emails you want to unmark.
  • Tap the three-dot icon in the upper right corner of your screen.
  • From the dropdown menu, select Report not spam. The messages will appear in your Inbox folder.
  • To cancel, tap the arrow icon in the upper left-hand corner of your screen.
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