Why Are My Emails Going To Spam

Maintain A Healthy Audience

Why Is My Email Going To Spam? Fix: Set up DKIM & DMARC In G Suite

Another way to improve the deliverability of your Mailchimp campaigns is to maintain a healthy audience. These are people who have good email subscription practices.

So, go through your subscribers and clean up your lists if you feel there were some added by accident or have gone cold.

Remember that ESPs take spam complaints seriously and would likely block you if youre sending emails to people who have not allowed you to send emails to them.

Reasons Why Cold Emails End Up To Spam

There are two main reasons why such a thing could have happened.

The first one is that the user manually flagged your message as spam.

The other one is that the spam algorithm did it for them.

Even the lesser-used email service providers like Outlook and Yahoo have pretty strict spam filters.

But, there are a whole bunch of common reasons as to why that could have happened.

In no particular order, lets take a look at them.

Tips To Stop Your Emails From Going To Spam

Email deliverability is not an exact science, which can be frustrating for senders of all types. You can accidentally end up in the email spam folder for any number of reasons, from your email list health to your authentication status, but there are a few tried-and-true tricks that can help you land back in the inbox in no time.

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Email Engagement Is Poor

The list has inactive members

If a majority of your users don’t open your email, email providers have a strong reason to believe that the emails from this domain are no longer adding value.

There is no point in sending emails to a user who does not open your email. You are not only wasting your money but also adding to a poor domain reputation. I can’t recommend this enough. Whenever we onboard new customers experiencing low opens, we recommend them to prune their email list, and maintain a valid email list at all times. It would be a good idea to do some in-depth cohort analysis to measure user engagement over a specific period.

From a domain reputation standpoint:

50% email opens for 5,000 subscribers > 20% email open for 50,000 subscribers

Non-opted-in list

Apart from getting a lot of SPAM complaints and email bounce, people won’t engage with your email. So avoid buying lists or scraping emails off the internet.

Not having a double opted-in list

Malformed From Email address

We can’t tell for sure if this goes as a direct signal to SPAM filters but we have seen emails with trustworthy addresses getting much better open rates. Also, weird obscure email addresses can make some users mark them as SPAM .

Non-segmented campaigns

If you cater to users with multiple interests it is best to segment them based on that and so that you only send relevant emails.

Segments are a combination of and conditions on top of your email lists.

You Have Low Mailbox Usage

Why my emails are going to spam?

In their spam filtering algorithms, email service providers look at the ratio of active to inactive email accounts on your list. An inactive email account is an account that hasnt been used for a long time or is rarely used.

If youre mailing a campaign to a large number of email addresses that appear to be inactive, thats a red flag to spam filters.

To prevent this, clean up your email list periodically of any subscribers who havent engaged with your campaigns in a while.

You can do that by sending a win-back email to increase engagement. This is a way of giving your audience one last chance to start engaging with their company before you remove them from your email list. Heres a good example:

Notice the email copy is direct and addresses the situation head-on. Then, the call to action encourages users to reengage.

Depending on your email service provider, you may be able to do this automatically. Some providers include a feature to automatically purge any emails from your list that look like theyre inactive.

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Problems With Shared Email Hosting & Spam

The problem is that with many of these providers, email services do not cost extra, but are included in the overall hosting plan, whether its an e-commerce website, WordPress hosting, or similar.

HostEurope as an example offers free and unlimited email services when you simply book a hosting plan for your domain or website. Its definitely a good deal to have unlimited emails for free. However, these are so-called shared hosts, i.e. all these emails are being sent by the same or similar servers with the same IP.

To offer such a cheap solution at such low rates, these providers are forced to offer all emails as shared services. That is, emails are sent through a single IPs. You are literally sharing the server with millions of other customers. And this is precisely the reason why these emails end up in spam: These massively used IPs have been abused by tens of thousands of users, so that their IPs are now in the blacklist of many other servers.

Why Are My Emails Going To Spam 6 Ways To Fix The Problem

Why are my emails going to spam? If youve ever sent an email only to have it detoured to the recipients spam folder, you might find yourself yelling that at your computer screen from time to time.

Its a frustrating situation you sent an important email, but your recipient probably wont see it because, lets be honest, how often do people really check their spam folders?

In this post, well discuss some of the most likely reasons why your emails are ending up in spam. Then, well share some actionable tips to make sure your emails get to your recipients inboxes.

These reasons and tips will apply whether youre just a solo person sending email from your personal account or youre dealing with deliverability issues for your marketing emails or transactional website emails .


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Continued Troubleshooting After Setting Up Spf

SPF configured? Wonderful! Problem solved? Not quite. Despite setting up SPF, my emails end up in spam anyways. Damn!

Lets have a look: So, you have created the SPF entry, and as a result, many of the emails do not end up in the spam folder of others. Great. For example, Gmail accepts the SPF record. Yahoo, however, continues to report the sender as spam .

For many system administrators this is a cause of frustration and leads to new questions. They usually ponder around what the cause might be and start to see the main issue in the DKIM and DMARC setup only to find out that this was not the problem.

You Used Spam Trigger Words In Your Email

Why your email is going to the SPAM folder (and how to fix it!)

When your email content contains spam trigger words, theres a high chance that it wont reach your target audiences inboxes.

Its because youve used words, either in the subject line or email body, that were classified as pushy, sleazy, manipulative, or evokes negative emotions to the potential readers.

A few examples of these are:

  • Act Now
  • Will not believe your eyes

Also Check: What Does Cc Mean When Sending An Email

Desktop Mail Clients Cheap Web Hosting & Email Going To Spam

Using a desktop email client like Microsoft Outlook without SSL authentication increases your chance of ending up in spam folders. This is also true if you are using a value priced web hosting company and just routing your email through a desktop client like Outlook.

Why? Because your individual computer, where your individual version of Microsoft Outlook resides, has a higher risk of being hacked over say, Googles G Suite service. Giant companies like Google and Microsoft with their Office 365 products work hard to ensure security and as a result, Internet Service Providers lower the spam rating of emails being sent from one of those email services.

But you, with your home computer, or small office computer with neglected network securitywell, your email is viewed as more of a risk.

Solution: Switch to Google Workspace or move to Microsoft 365.

Way #: Format Your Cold Emails Properly

This goes beyond just not using spam trigger words. Be perfectly clear as to who you are, what company youre working with, and why youre reaching out to that person.

Stay away from caps as much as you can, and dont stuff your email with images, even if they do make it a lot more pleasing to the eyes.

Make sure to include your sender information in your signature, and dont send any attachments unless you have already spoken to that person and they expect it.

And, of course, be careful when using links in your email, and only use as many as you really need.

For example, a broken link building pitch should have no more than three links: one to the prospects article, one where the broken link used to lead, and one to the content youre suggesting to fill that hole with. Irrelevant links are a huge red flag.

Responas built-in sequence builder makes structuring your pitches and personalizing them at scale extremely easy.

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Your From Information Is Wrong Or Misleading

A major reason that your emails may end up in spam is incorrect From information. The From line, the one that tells your recipients who sent the email, needs to be accurate and not misleading. In some cases, a tool on your site such as a contact form plugin might be sending spoof emails with From details that trigger spam alerts.

If your contact form emails are getting flagged as spam, the fix is usually pretty simple. Youll want to make sure that the From field in your contact form settings has the admin address for your site, rather than the email address entered into the form. If youre having the contact form send you email notifications, also make sure the addresses used in From and To are different.

Configure Dkim And Spf

Why Are My Emails Going to Spam? 6 Ways to Fix the Problem

Domain Keys Identified Mail and Sender Policy Framework are two email authentication methods which can help against email spoofing, phishing, and spam. Having these set up will help improve deliverability by verifying the source of where the email originated.

  • DKIM attaches a digital signature to the email which identifies you as an authorized sender and the recipient server will verify that signature.

  • SPF allows you to specify which email servers are legitimate for your domain and improves deliverability for emails that are sent from your authorized domain.

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Your Mailbox Use Is Low

Email service providers use spam filtering algorithms that will often assess the ratio of active email accounts to inactive email accounts on your list. An email account that is deemed is inactive is one that is rarely used or has not been used for a long time.

If you are sending emails to a lot of email addresses that are inactive, this will set off alarm bells. To stop this from happening, it is wise to periodically clean up your email list, getting rid of those email addresses that have not engaged with your campaigns for quite some time.

Build Your Own Email List

Email content is vital for communicating important information to stakeholders, providing shipping confirmations or security alerts, etc., but it cant help your recipients if the emails never make it to their inboxes or if they go to an unengaged audience. Always avoid:

  • Renting, purchasing, or co-registering an email from a third party
  • Sharing or using a shared list with a partner
  • Scraping emailsif youre using a robot to collect emails, known as email harvesting, this practice puts you squarely into the spam folder. Dont ever do it!

You want to have an email list consisting of folks that are interested in receiving your emails, that way you ensure engagement. Organically building your email list is in your best interest long term. It may not be the easiest or fastest way to grow your list and audience, but it is by far the most effective. For more on how to grow your email list organically and spammy email, check out our article, Grow Your Email List Like You Make New Friends.

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Why Are My Emails Going To Spam No More

Having your emails end up in peoples spam folders is frustrating. But after reading this post, you should have the knowledge to understand why your emails are going to spam and fix the problem.

In most cases, the two biggest things that you can do are:

Beyond that, youll also want to avoid spammy copy, properly use links and images, and make sure your subscribers are engaged and opted-in.

Still have any questions about why your emails are going to spam? Let us know in the comments!

Way #: Keep Track Of Your Engagement Metrics

Why Are My Emails Are Going To Spam

Monitoring your engagement metrics is extremely important if you want to stay out of the spam folder.

Some of the most important email engagement metrics are:

  • Delivery Rate
  • Reply Rate
  • Spam complaints

If any one of them gets too low or too high, that can be a pretty good pointer at what you need to change in your outreach strategy.

For example, if your delivery rate is dipping low, thats a sign that youre not finding all of the right emails.

Low open rate might be a sign that you need to reconsider your email subject lines, while a low reply rate means that even though you got people to click on your message, what was in its body wasnt enough for them to respond or convert.

Spam complaints are probably the most critical metric of the bunch because even a couple of such complaints out of hundreds of emails might very well get you flagged.

Spam complaints also mean that you are probably not targeting the right people, and they are so uninterested in what you have to offer they actually report you.

Respona actually tracks all of these metrics for your campaigns automatically in an informative and easily readable interface.

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Keep Your Email List Clean

If you want your emails to get past spam filters, its incredibly important to update your email list regularly.

Check for spam traps, disposable mail IDs, and shared email addresses in your mail list and remove them immediately. Sending emails to such mail addresses result in hard bounces alerting spam filters and affecting your sender reputation.

Additionally, look for email addresses that are no longer active.

You can also check the opens and clicks metrics from your email campaign reports to evaluate who isnt interested in your content and remove them from your list.

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