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You can’t get around how crucial email is to your business . But picking your email provider is a big deal.
Your email host will handle most of the technical details, like allowing you to send mail , filtering for spam and phishing scams, storing files, and in some cases, providing a whole suite of productivity tools like calendars or contact management.
To help you figure out which email provider is best for your needs, we compared and tested the biggest email hosting services and settled on the eight best providers for a variety of use cases.
Sending Warm Leads More Content
Sales is a game of months, not days. For high value prospects, you can expect to go back and forth over weeks on end.
During this time, you want to a) keep establishing common ground, and b) keep prospects interested by sharing relevant content.
Use this template from HubSpot to see how its done:
- References a shared experience: One way to establish common ground quickly is to mention an event or experience you both attended. This shows that you share the same interests and goals.
- Mention business goal: Sales emails arent meant to be chit-chat. After establishing a connection, circle back to the reason why youre emailing them: because your service/product can help them meet their goals.
- Deliver relevant content: Pretty much the objective of this business email template. Using phrases like As promised is a good way to make it sound more natural.
- Subject line: again do not forget to focus your attention on subject line before writing your email.
Best Free Email Accounts
Type of email: Webmail
Who should use it: Anyone who already uses and loves the rest of Google’s products.
It might seem like an obvious top pick, but Gmail is just too versatile not to get our first slot. According to Litmus Labs, Gmail has the second-highest email provider market share .
Ironically, one of the reasons Gmail has become so popular is because of all the communication options in your inbox that don’t involve email.
Gmail is a regular email inbox tool you can access once you have a Google account. Since its built into Google Suite, you can also access a group of free apps that allow you to chat, video conference, and share files with the people in your contact list.
Google Hangouts, available from your inbox’s left sidebar , lets you text and video chat with other Gmail users for the things that might not warrant an email message.
Like most other email accounts today, Gmail also has an intuitive calendar where you can set meetings and reminders.
Unlike other email accounts, you can use your Gmail address to log into and manage your YouTube account, as well as collaborate on shared documents and spreadsheets right from a cloud-based Google Drive.
Type of email: Webmail
Who should use it: Anyone who uses email for most of their communication.
Type of email: Email client
Type of email: Webmail
Type of email: Webmail
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Which Email Hosting Service Is Right For Me
Finding the right email hosting solution for your business is a function of your needs. You have to consider factors like your industry, existing IT environment, headcount, inbox and attachment size requirements, feature requirements and more. If you need to support a lot of users, you probably want something with volume discounting. If you are in an industry that is disproportionately targeted by cybercriminals, then you should consider security-focused providers.
How To Set Up Business Email Using Either Bluehost Or Hostgator
If you have a custom domain name, it is pretty easy to set up a business email account through service providers like Bluehost and HostGator. These hosting providers will allow you to create a custom domain or attach a business email to a domain that you already own.
For the purposes of this step-by-step guide, we look at how to set up business email from scratch.
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All Good Email Names Exhausted Try Personal Branding
If you have a very common name, and you feel that all those professionally good email usernames have been exhausted, then its time to create your own personal brand. Registering a domain name in your own name is the first right step towards personal branding. Moreover, the level of competition for personal domain names is far less than the competition for good email names on free email services like Gmail, Yahoo, and Outlook. So, if you are serious about appearing unique and professional, creating your own personal brand is the way to go.
For example, I may choose to register a domain name in my own name, like abhishekraj.in & the email address that I may choose will be in the form . Can you have such elite privileges on free email accounts? Never. Registering a domain name is easy. You can buy one for yourself for as low as $10 on any popular domain registrar such as GoDaddy.
Once youve bought your desired domain name, you can easily map it with ProtonMail to enjoy a truly personalized and secure email experience! Even better? Mapping your custom domain name like this saves you from unnecessary hosting expenses that you would otherwise have to pay for maintaining a dedicated website !
More email tips:
Best Email Hosting Service For Customizing Anti
Most email hosting providers perform anti-spam filtering, but that hands a lot of trust over to a third party. If you need to make absolutely sure that certain emails get throughor you have to filter out a lot of unusual spamthen Fastmail gives you the tools to do so.
Fastmail offers a huge library of tools to customize spam filters so you can decide when messages are discarded before they ever reach you, and when messages get through to your spam boxor another folder of your choosing. Most services filter out huge amounts of spam that don’t ever even make it to your spam folder, which is generally good for users, but if you’d rather have control over that process, Fastmail gives it to you.
The Fastmail app focuses on the core email experience, but it also includes the business-focused team features you’d expect. You can share calendars and contacts across your entire company, add custom branding to the app and login screen, and add a company footer to everyone’s emails. It even includes some bonus features, letting you store files alongside your email attachments and access them via FTP. You can publish those with a simple personal website, hosted in your Fastmail storage, as well.
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Potential Issues With Email Software
Businesses looking for email software should be mindful of these potential issues:
Perhaps the biggest issue with using email software is the potential for receiving unsolicited emails, also known as spam. Spam email can range from unwanted commercial emails to malicious emails that try to spread viruses to your computer. This issue can be harmful to the security of your messages.
Email Attachment Size
It is sometimes critical to send emails with large attachments. Some email software does not allow for emails to send attachments over 2530 MB, while other solutions allow emails to be up to 300 MB. If your company sends emails that use lots of space, you may want to consider an email software that allows for larger limits on attachments.
The biggest issue with sending mail electronically is the potential for malware. This invasive and threatening software, also referred to as ransomware, is a type of virus that can only be eradicated through a monetary payment. Companies should ensure they have an active security team in order to stay vigilant, or they need to install proper precautions.
Email deliverability is the number of emails you send that actually reach an inbox. This is important for business initiatives that need to reach a long list of prospective buyers. Reputable email software will be more likely to send emails through trusted ISPs. This will ensure emails are not bouncing and have a high deliverability rate.
How To Choose Professional Email Names For Job Search
When you are looking for a new job, the majority of your time is usually spent emailing your resume to prospective employers. While the way you address your employers does matter, your email address also creates an impression. A lousy email address containing silly / casual / generic words can damage your professional reputation, and so the chances of landing a job offer. So, in this section, I will share tips to choose professional email address, especially for those looking for new employments:
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Best Free Business Email Accounts
Most business owners have at one point or another wondered whats the best free business email. The truth is that free business email services are not made equal. Ideally, you want your free business email service to have a powerful spam filter, be easy to use, offer plenty of storage space, integrate with other business tools, and be extremely reliable.
Thats a pretty big ask even if you have money to spend on a paid business email accountlet alone a free one. To help you find the best email for small business free of charge, weve put together a list of the top 10 best free business email accounts. All you have to do is pick the one you like the most and register.
Get rid of email clutter and simplify email management with Clean Email.
Draft A Clear Simple Subject Line
The subject line is one of the most important parts of an email, since it is what recipients see first in their inbox. You can think of the subject line as the title of your message. It should tell the reader why you are writing or what you are writing about.
Create a subject line thats direct so your recipient immediately understands what your message is concerning. This subject line should summarize the purpose of your email in a few words or a concise sentence. Keeping it brief and only including the main point of your email can improve the recipients ability to see your message in their inbox.
Your subject line should be three to five words long. For job applications, use easy identifiers like “Graphic Design Position Application” or “Inquiry-Graphic Design Team.” These subject lines are concise and tell the reader exactly what they can expect from your email.
Always write a subject line. Emails without one will say “No subject” in the recipient’s inbox, and might go unread. You can make a good first impression by writing a clear, concise and attention-grabbing subject line.
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The Inbound Lead Follow
A lead might have read dozens of blog posts and followed you across social media. But the first business email template you send the lead is the actual start of your business relationship. After all, this is the first intimate, direct conversation youve had with them.
For an effective inbound process, you should resist the urge to sell here. Instead, do what youre already doing helping the lead.
Heres a template for following up to an inbound lead:
Notice these things:
- Remind the lead of the context of your email. The lead might have downloaded multiple resources that day. Its always a good idea to remind them where you got their email information from.
- Ask if they want more information. Useful content is the foundation of inbound marketing. Ask the lead if they want more information, then direct them to the right resource.
- This could be generic tips but youll see much better results by sharing personalized, pointed tips. These should be relevant to the resource the lead downloaded and your business expertise. Say, if you sell a content marketing tool, you could mention how their blog page doesnt have a way to capture leads. Another example might be if youre selling marketing plans or marketing strategy strategy consulting you could mention that you can see that they might need help to < insert one weak point you see with their blog or site> and you can help with that for example: Adjust their conversion on their blog.
Types Of Email Accounts
There are two main types of email service providers to choose from:
- Email clients, and
When you use your provider to access your email from a different device or location online, you can use one of three major email protocols to do so: POP3, IMAP, and Exchange.
Let’s briefly go over these different types of providers and protocols.
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Benefits Of Paid Email Services
Considering how many free email services there are, you might think that paid email services are a waste of money. For some people, thats actually true. If you use email a few times every month at most, even the best paid email service probably wouldnt be a good investment for you.
On the other hand, if youre someone who uses email on a daily basis, any tool that allows you to use it more effectively and efficiently is guaranteed to pay for itself very quickly.
When you pay for an email tool, you typically receive professional support, which can be crucial if you use email to generate business leads or communicate with your customers, clients, or partners and cant afford to waste hours trying to solve a problem or figure out how to use a certain feature.
Get rid of email clutter and simplify email management with Clean Email.
Dreamhost Tiered Email Pricing & Features
|Connect a Domain You Already Own|
DreamHost is one of the best business email providers for those who want an ultra-affordable business email solution. It offers low-cost, email-only plans for just $1.67 per month, giving small businesses and solopreneurs with low email volumes a high-quality option. However, it also offers unlimited email addresses and unlimited storage for a fixed monthly fee of $2.95 per month, making it a steal for large businesses in need of many email addresses.
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How To Find The Best Email Marketing Service For You
The best available email marketing service is going to be unique to you. After all, the multi-million dollar info product business is going to have very different needs than the humble blogger.
But there are specific factors that we took into consideration, because we believe that they tend to be the most important ones for most businesses.
Ill break down the details of our process for making this list and explain what matters, what doesnt, and what you need to know to find the best option for you.
Use our methodology to help guide your ultimate decision.