What’s The Best Time To Send A Marketing Email

Best Time To Send B2b Emails

Email Send Time Experiment [best time to send]

Studies suggest that B2B emails for the average 8-5 office employee are best sent mid-week around 10 AM. However, entrepreneurs and executives open emails more frequently than the average employee, so the day of the week matters less. The best time for these individuals based on open and click rates is on Saturday at 10 AM.

The big takeaway here is that you’ll want to segment your B2B audience down even further, perhaps by job function or seniority, to accommodate different behaviors and modes of working with your email sends. You may even find that other times work better for your list.

B2B is great and all, but does the time you send an email matter when marketing consumer and personal goods?

All Email Subscribers Are Not The Same

At the end of the day, your subscribers dont all have the same priorities, the same reading habits, the same device habits. Heck, if youre doing your job as an email marketer, your subscribers should not even be getting the same message all the time. You should be segmenting your subscribers based on their interests and what you have to say to them.

You can, could, and even should be personalizing the emails they get and not just with their names, either. You could be using dynamic content to serve up the pieces of content theyre most likely to enjoy.

Knowing The Best Time And Best Day To Send Emails And How To Get More Emails Opened

Once you have a better understanding of when to send your emails, you next have to figure out how to get people to actually open them.

Use tactics in subject lines based on the time of day or day of the week you send your emails.

Here are a few example phrases you could put in your email subject lines:

  • Good Afternoon, John
  • “My 2 a.m. rant…”
  • I thought today would be a good day to …

The possibilities are endless. If you’re looking for battle-tested, easy-to-apply email subject line formulas that work like a charm, then check out this post to help you get started and to give you more in-depth training on how to write great subject lines.

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The Best Time To Send An Email: Us & Canada

The US & Canada results are relatively similar to what weve observed globally.

Most email marketers send their newsletters around the standard business office hours, i.e. 6 am 6 pm. Emails sent within that time frame account for 81.14% of all the messages we analyzed.

Globally, we could see that the open and click-through rates remained relatively stable throughout the day. In the US & Canada, however, these metrics seem to drop more significantly after 10 am.

In general, if youre sending emails to an audience in the US & Canada, youll have to pay more attention to when you send your messages. If you cant target each subscriber separately, youre better off deploying your email campaigns at 6 am or around 9-10 am.

The Best Time To Send An Email Marketing Campaign


All companies, whether big or small, need to figure out the best way to contact and interact with their audience. The internet stands as a powerful tool to communicate with customers. Email campaigns allow businesses to inform customers and email subscribers about products and deals, so finding the right time for email sending can affect the results of email campaigns. A good email scheduling tool comes in handy for combating this. It allows you to schedule your emails to be delivered at just the right time for recipients.

The right time can vary on the audience, but overall, these statistics show information that can help you make the right decision with your email campaigns. If a company just sends out emails with no thought, then they could go unread and unnoticed.

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Best Time And Day To Send Email

After analyzing the performance of our teams highly personalized outreach emails, weve determined the best time to send is Monday between 6-9 am PST.

If youre reading this post because it was featured in our newsletter, go back and check what day/time it was delivered, if it wasnt Monday between 6-9 am PST, please dont reply to that email to prove a point for me.

Email Benchmarks For Different Industries

Before sending your emails, its essential to know the average metrics for your niche.

As you can see below, Food and Pharmacies have very different average open rates. Which is closely related to the demographics and behavior of each target audience.

To understand why each industry has different average open and click-through rates, below are the most important factors affecting email engagement:

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Best Time To Send An Email Blast

If you are wondering when is the best time to send an email blast, some would say never.

In fact, many might argue the time of blasting your entire audience has long passed. Additionally, you cannot afford to rely on covering everyone at the same time, now that targeting groups has reached the heights and nuances it has.

That being said, if you are still opting for this method, you will need to pay attention to the geography and the regions your customers are in, the timezones, differences in culture when it comes to working days and office hours, statistics about the use of devices and online behavior, and, finally, details specific to your company.

With so many things to observe, the best time to send mass email is definitely from Tuesday to Thursday, in the late morning hours, before the lunch break.


To give you an idea of how your emails should be doing, the average open rate should be from 15% to 25%, the average click-through rate should be around 2.5%, and the click to open rate should range from 20% to 30%.

Finding out when the audience engages with your brand is one place to start. So, look at social media analytics, consult the latest social commerce statistics, and start sending emails at those times.

How The Best Time To Send Emails Is Determined By Sendinblue Ai How Ai Works

Best Email Marketing Service 2020 | What to Choose??

Each recipient is different and time is calculated for each individual separately. If that individual has already received emails from Sendinblue, they optimize your emails for each person according to its previous open habits. So that you have the best open and CTR.

If a particular recipient is the first time receiver of emails from Sendinblue, the best time is determined on the basis of the opening time of previous campaigns.

You can see the best or optimal time directly below the campaigns scheduled date.

SendinBlue learns with each campaign and with time it automatically optimizes your campaigns for better returns on your investments. Check out Sendinblue automation.

What if I choose the campaign to send at the best time on the current day?

Yes, you can but if the best time has passed for some contacts, the message will be sent on the next day .

Pro Tip If your campaign is time-sensitive I recommend going for there option to send on a specific time option. It is recommended scheduling your first campaign at a specific time. SendinBlue will learn from your campaigns engagement to determine the optimal send time for future campaigns.

Disclaimer This feature is available only with premium and enterprise plans of Sendinblue

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Best Times To Send Marketing Emails

Of course, choosing which day to send your marketing emails and newsletters only gets you half of the way. You also need to figure out the best times of day to get your message across.

It turns out that as a general rule, sending emails to people during transition times in their day gives you the greatest chance to optimize open rates. People often use their spare moments of transition to check their phones and messages.

If your email happens to show up right when theyre taking a break, getting to work, or heading out for the day, you have a good chance of piquing their curiosity.

To help you more specifically match your email marketing times to your choice of day, here are the best transition times to reach people, by day of the week.

S To Find Best Time/day To Send Emails

It will be magical if we get a particular day and time to send emails and get the desired outcomes for email campaigns. However, sadly, no one can tell the exact time/day. Dont be disappointed!! Constant Contact has found out the steps for finding the best time to send an email along with how you can find the best time of day to send an email.

Lets have a look at the steps:

Focus on trends

If you are finding it hard to decide the best time/day, you can always look into the industry trends which can be a starting point of your journey. Now you must be wondering it will be so time-consuming to analyze the trends. Here comes Constant Contact to save you from all the hustle. Results of customer email are regularly analyzed and industry data is collected by Constant Contact to understand your true position.

You can be updated on bounce rate, click rate, and open rate every month along with charts that inform you about the best time to send your email campaign on the basis of industry trends.

Expert advice: Send out email campaigns to the subscribers on Monday and look how it goes for you.

Focus on the audience

Before sending out email newsletters, think about audience demographics and their routines. For instance, the entertainment industry focus on sending emails on weekends. Hotels send out campaigns on Wednesday morning so that recipients can make weekend plans. You just need to think about your audiences and then find the best pattern.

Focus on email campaign

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Optimizing Emails To Grow Your Subscriber List Faster

Now that you know how to find the best times to send emails, we want to turn your focus to boosting your email subscribers and getting higher open and conversion rates.

So far, weve covered marketing standards and how to understand your audience as a whole. But even inside your audience, not everyone is the same.

People sign up for different reasons and have different interests. We want to show you how to target visitors and segment your subscribers so you can send personalized emails that are bound to get better open and click-through rates.

The best way to do this is using OptinMonster.

OptinMonster is hands down the best lead generation tool in the market to grow your email list exponentially. It lets you create stunning marketing campaigns like popups, floating bars, slide-ins, gamified wheels, and more.

There are 50+ templates and a drag and drop builder that lets you easily customize the campaign to suit your marketing goals.

And heres how OptinMonster can help you grow your email list faster, find best times to post, and improve your email marketing efforts:

  • Use powerful targeting rules and campaign triggers to display personalized and highly engaging campaigns
  • Segment your email leads right from the time they sign up to reduce admin work
  • Run A/B tests on campaigns to see what works best
  • View analytics and performance to optimize results
  • Launch subscriber surveys to find out what they want

And much more

Build Up Your Subs Expectation For Your Email

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Its easy to forget that email marketing is a process rather than a one-time action. So when you have decided on your best timing, make sure you send or schedule every following email at that very best timing.

Because this can foster expectations and eventually create a habit for your subscribers to look forward and click into your email that is coming up Friday at 6 am.

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Email Marketing Series: What Is The Best Time And Day To Send An Email

Email marketing is one of the most effective marketing strategies. With the increase in email users, most of the businesses have started to rely on email marketing to generate good revenue. But day by day it is becoming difficult to grab user attention on an email because everyday users are getting tons of promotional email. Thats why they have started to ignore all these promotional emails.

About Us: SFWP Expertsis an award-winningSan Francisco web design company specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.

To get rid of this problem companies and marketing agencies have started to figure out various tips and tricks that can help them in grabbing the users attention. In our previous blogs on email marketing, we have discussed how to create an attractive subject line.

And in this article, we are going to draw your attention to one of the most common problems faced by email marketer i.e. Identifying the Best Time to Send an Email.

There are marketers and companies who want to know the best time to send an email to a busy person. Because perfect timing can help them in getting more email open rates and CTR.

Best Time To Send Sales Emails

When it comes to what is the best time of day to send an email to boost sales:

This is when knowing your recipient really comes into play. You need to think about who you are sending your emails to. A workaholic CEO type will open their emails on weekends. And given the drop in send rates, yours will stand out. Aim for Saturday and Sunday afternoon for higher open rates.

However, if your recipients work 9-5, they are less likely to check their email at those times.

The best time to send an email, in that case, is Tuesday, as its the day with the highest open rates during the week.

One thing is certain:

You wont know until you test it, and a simple A/B test conducted multiple times gives the best results. That being said, the best time to send a newsletter on Tuesday is at 10 am, 6 am, 2 pm, and 8 pm.

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