So When Is The Best Time To Send An Email
Our data shows that while open rates are consistent across all weekdays, Wednesdays and Mondays are leading the pack. But regardless of which day you choose to send your newsletter, 10AM appears to be a favorable sending time for maximum open rates.
These stats also show the worst time to send an email is anywhere between 9PM-9AM, when subscribers are winding down for the evening, sleeping and then rushing to get ready for the new day.
Discover Best Day And Time For Your Brand
Email marketing requires diligence and patience. Its a form of marketing that heavily benefits from tracked results on open rates and click-throughs.
Whichever days and times you start with for your outreach emails, be sure to take notes on your results. That way you can look at trends over time, find opportunities for different days and times to try next, and optimize. Even a small increase in open rates can have profound impacts on your marketing results.
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What Is The Besttime To Send Emails
In short: 10 am for professional services. 12 pm for eCommerce. 2 pm for software/SaaS.
Clearly, the best time to send emails depends a lot on your market. Based on our research, we found out the best time to send email is different depending on the industry.
According to Infusionsoft, emails are open the most between 8 am and 12 pm and 1 pm to 4 pm. Meanwhile, emails get most clicks when sent between 1 pm and 2 pm.
Sendinblue went even further and analyzed the data depending on the business industry. Every industry has its own best time to send emails.
Intercom focuses more on B2B companies, and the data they collected shows the same results: emails sent between 9 am and 12 pm get the most clicks. Thats only understandable: it must be the time when people come to work and check emails first thing in the morning.
HubSpot that is also mostly focused on B2B, proves the point: the best time to send emails is 10 am to 12 pm.
The main focus of Omnisend is eCommerce, and their data shows a completely different picture. According to Omnisend, the best hours for the highest open and click rates are 8 am and 1 pm.
If you want to increase your chances of getting a reply, you might make use of the Yesware research. The guys at Yesware found out that this would depend on the city of the recepient. For instance, if you are sending your email to someone in New York, the best time to do it would be 6 pm
whereas in San Francisco its 4 pm.
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Best Time To Send Marketing Emails On Wednesday
Wednesday does appear to break the normal rule of sending emails for best effect during normal business hours. The reason may be that by the middle of the week, people want a little mental break from work, and are therefore more likely to look into a new offer. In any case, Wednesday emails work well as early as 6 AM, all the way to 8 PM.
Whats The Best Day To Send Emails
Choosing the right day of the week to send your advocacy email campaign is crucial in making sure you maximize their effectiveness and get the most bang for your buck. You want to make sure you email people at a time they are not only willing to open your message but are also available to take action on your request.
Just like time of day, the day of the week you send your emails will vary based on industry. However, our 2021 Advocacy Benchmark Report found that Saturday is the best day to send advocacy emails, with the highest open rates and action rates occurring during the weekend. Friday afternoons and evenings were another strong time for the advocacy industry.
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The Best Time To Send Emails: 6 Tips For Sending Emails At The Best Time
When you use email marketing, you have a direct connection to credible leads that are most likely to convert. Email marketing is one of the best methods to engage leads, but the hardest part of using it is figuring out the best time to send emails.
When you create an email campaign, you want to send them at a time when your audience is most likely to engage. Your goal is to encourage leads to click on your messages, open them, and make a purchase.
So, what is the best time to send emails to ensure theyre opened? When is the best time to send an email campaign that ensures engagement?
On this page, well share the best time to send email campaigns, plus discuss the importance of getting the timing right and cover tips to create a successfully timed email marketing campaign.
Lets get started!
The Best Time To Send An Email: Latam
This is a perfect example of data that could point us in the wrong direction.
At first glance, it seems that the most optimum time for sending your email campaigns is 2 am. Thats when we observed both the highest open and click-through rates.
The problem? Only 0.53% of the emails we observed in the Latin American region went out at that time. That means the samples small, while the chances of an error are big.
Moving past the 2 am slot, we can see that the average results are relatively stable, starting from 6 am till 4 pm.
Besides the fact that the optimum timeframe ends sooner , these results are similar to what weve observed for other regions.
Generally, if youre targeting the Latin American region, youre better off sending your email campaigns in the morning and early afternoon.
Most marketers send their emails between 6 am and 4 pm. This is most likely because they want their audience to read their messages right after coming in or before leaving their office.
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What Grammarly Learned About The Best Time To Write Email
Early to bed and early to rise makes a man healthy, wealthy, and wise. Thats the old proverb often attributed to Ben Franklin. And, according to Grammarlys analysis, it turns out he may have been onto something.
The Grammarly team wanted to know whether time of day had a measurable effect on the quality of a persons writing, so we crunched over one billion words proofread by our app in search of answers. Ben Franklin might have been pleased with our discoveries. We learned that, although we cant know the status of their health, wealth, or wisdom, Grammarly users do their best online writing early in the day.
When Do Opens Occur
First of all, knowing when to send really means knowing your recipients and their behaviors. So, do you know what time of day do people read their emails, how much time they have to do so and how exactly they spend that time?
Heres when we observed people opening their email in the data pool from 2013:
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But When To Send Emails To Your Audience
It would seem Friday and Monday are the best days to send out an email campaign.
Those findings do not work for every audience all over the world. Some eCommerce owners might find that the best time to send business emails is mid-week, whereas workdays might not get the highest open rates for real estate companies.
Not to mention that if you decide to follow the recommended best times and days, you will face a lot of competition that chose to follow the same lead.
The best thing you can do is dig deeper and discover the most optimal sending times for your campaigns.
To do this, use what you have just learned to fine-tune the best days and times to work with your recipients.
Best Time To Send Marketing Emails On Saturdays And Sundays
Saturdays and Sundays are a lot like Fridays when it comes to email open rates and trends but more so. People like to check out from work on these days, so business-related messages arent likely to get checked.
However, as with Fridays, if your company provides something people love to spend time with as a hobby, or event they follow, weekends can be the perfect time for your outreach.
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Best Time To Send Marketing Emails On Friday
If your company is a lifestyle brand, you could certainly see success with an email campaign right at 5 PM, as people are transitioning out of work into their weekend mode. If your company is not a lifestyle brand, you may consider trying to reach people right at the start of their day, between 8 AM and 9 AM.
Best Time To Send An Email: User Data Study By Industry
One of the biggest questions that many email marketers often find themselves asking is, when is the best time to send my email campaign?
If you ask this question to three different marketers, you will probably get 3 different answers. Unfortunately, thats not very helpful when youre looking to boost engagement after creating your own email marketing campaigns.
Here at Sendinblue, we wanted to figure out what our own answer should be to this question. Thankfully, we had tons of user data just waiting to be analyzed!
Specifically, we broke things down based on these six types of businesses:
|Business Type||Best Day to Send an Email Campaign||Best Time to Send an Email Campaign|
|Tuesday or Wednesday||10:00 AM or 3:00 PM|
Here is a deeper look at some of the insights we gained after looking at email engagement for our users:
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Time For Higher Open Rates
The perfect time to send an email has been a matter of debate for years!
While different individual studies have different results, there are always some converging points that we can use as a starting point.
After looking at the data, we found that:
- Thursday is the best day to send emails with the highest revenue per recipient rate
- 9-11 am seems to be the best time
- Saturday is the worst day to send emails
- After 6 pm is the worst time to target your audience
Using these as a blueprint is the best way to optimize your email marketing strategy. However, what might work for some industries might not work for yours.
So, always draw your own conclusions by monitoring your metrics and user engagement.
And dont forget! Advanced reporting and analytics are your best friend! If you dont know where to start, you can register for a Moosend account to always be up-to-date about your recipients behavior.
Its time to get those open rates to the moon!
Make What You’re Sending Sound Fresh
It’s true that blog posts that feel fresh or essentially reporting on the news in your niche get some of the most social shares of any type of content. In fact, news posts get the most social shares of any type of content .
When you write content that appeals to recent events in your industry, use those facts, subjects, and teasers in your email subject lines to spread the word quickly.
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Email Marketing: When Is The Right Time To Send Marketing Emails
Email can be an invaluable component of any . But having the most persuasive copy and the greatest offer can be rendered ineffective if you are unsure of the best time to send marketing emails.
Developing your email marketing strategy involves a lot of moving parts, and one of those most important factors to consider is timing. Strategically thinking about when you deploy your messages can often be the difference between reaching your target audience at the precise time theyll be willing to engage with you and failing to do so.
- Optimize your open rate
- Build your list with more email subscribers
- Use automation to program your send times, saving you time, money, and staffing resources
Lets take a closer look at some keys of email marketing and examine the best time to send marketing emails.
Best Time And Day To Send Email
After analyzing the performance of our teams highly personalized outreach emails, weve determined the best time to send is Monday between 6-9 am PST.
If youre reading this post because it was featured in our newsletter, go back and check what day/time it was delivered, if it wasnt Monday between 6-9 am PST, please dont reply to that email to prove a point for me.
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The Target Audiences Age And Gender
The age of your email subscribers plays a major role in engaging with them. Older audiences who work will respond well to the 8-9 am pattern, checking emails before work.
However, college students might not check their email during the day but during noon or even afternoon.
Moreover, based on their gender.
For instance, if you sell products geared towards working mothers with children, you should first consider their lifestyle compared to the lifestyle of single women.
The Best Time To Send An Email: Global
The global data suggests that the single best time for sending emails was either 4 am or 6 am .
While 4 am may seem more like an outlier since only 1.2% went out at that time, the 6 am when 3.95% of the messages went out looks more promising.
But does that mean you should send your emails early in the morning? Not necessarily.
If your target audience is likely to read your messages first thing in the morning after they wake up, then, by all means, try sending them at 6 am.
This approach will make it more likely for your emails to land at the top of your contacts inboxes, pushing the emails from the night before further down.
However, if its unlikely that your audience would read and act upon your emails this early in the day, you should pick the time that makes the most sense for them.
A rule of thumb suggests that aiming your emails to go out between 8 am and 5 pm is a safe bet.
Within that frame, both the open and click-through rates are the most stable. Thats also when over 64% of all the marketing emails went out.
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Best Times To Send Emails For Click
The same data from GetResponse shows a few more options when it comes to click-throughs. Click-throughs are necessary when youre using an email to point readers to a blog post, web page, product, or specific promotion.
For click-throughs, GetResponse notes that 3 a.m., 6 a.m., and 11 p.m. have the highest success rates. Of course, these are odd times to send emails, so using an email scheduling tool can get your emails in front of your audience at the right times.