What Is Subject In Email

If You’re Struggling With You’re Not Alone

How to write email subject lines that work

As a salesperson, you have a bird’s eye view of your prospect’s industry. They only know their own organization. That means what might feel like a unique problem to them may actually be an incredibly wide-spread challenge. You can use your broader perspective in three ways:

  • Grab their attention with this subject line
  • Demonstrate your credibility
  • Reassure them you may have some answers

Also, who likes to be alone? Thanks to the bandwagon effect, the mere fact that other people have done or are doing something is often enough to sway opinions and drive action.

More Email Subject Lines To Swipe



If youre tired of reading NAME and seeing , its for a good reason:

Last year, those were .

In fact, out of our 101 best email subject lines of 2020, 23 used the and 15 used the first name field.

Another cool find?

While our average subject line was 6 words, our TOP 3 of 2020 were all less than 5 words.

REMEMBER: AGAIN: Brevity is the soul of wit and pattern interrupts WORK.

My thoughts?

There will never be a golden subject line formula.

And thats GOOD news, because formulas lead to stagnation. And stagnation leads to your subject lines being white noise.

For all I know, last years and sub-5-word email subject lines could be this years all emoji or 5 en-dashes and an ampersand subject lines .

That being said, I wont chalk it up to who knows, because there are CERTAINLY guidelines and best practices to follow.

And if you can combine said best practices, a little creativity, the power of split-testing, and the application of the scientific method

youve got yourself a pretty solid formula for consistently pumping out winning subject lines.

Huh. Maybe some formulas do work.

Food for thought.

Anyway, if the contents of this post can act as a staple for the best practices and creativity portion of my little spiel up ^ there, itllve done its job.

Now get to work.

Is Greetings A Good Subject Line

Warm and Friendly Greetings Email Subject Lines Actually, warm and friendly email greetings are suitable for just about any occasion. And warmth can be communicated using simple greetings such as Hello and Dear. But you can get a little more creative, for example: Here is a personal note for you,

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What Is The Perfect Length For A Subject Line

The length requirements of a subject line are influenced by the device recipients are using or the performance of your previous lines. Check the open rates of your past emails and analyze which subject lines performed best.

However, according to a 2018 report, 61% of emails were opened on mobile devices, which implies that the characters should be kept at a low count. Therefore, an ideal line should be at around 41 characters, to be sure that no words are automatically cut off irrespective of the device being used.

Simple No Nonsense Email Subject Lines

How to Write the Best Cold Email Subject Lines (incl. 150 ...

Theres a lot to be said for minimalism users need you to be clear and concise in your subject lines, as time is always an asset.

MailChimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures. Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise. Its worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content youre delivering.

Most of these subject line examples involve updates or notifications connected with a users social media activity, order status, etc. These emails have a specific purpose, and so their subject lines should be specific as well.

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First Sentence Of The Email

While this isnt actually a part of your subject line at all, wed recommend also being mindful of the first sentence or two of body text in your email, as this part can sometimes be shown as a snippet, directly below the subject line, in an email inbox. If your snippet reveals that your subject was simply , or is full of junk like an unsubscribe button, this can deter your potential customers from opening your emails.

You Have A Few Words Don’t Make Them Meaningless

“Hey”, “Dear Hillel”, “So…”

I mean, really? You had one job, to get me to click on that email by telling me what it is about and why I should care. That is what you wasted that opportunity on? A meaningless waste of characters? Think about the recipient and imagine that your email is one of ten thousand that the person has to go through. If that were the case, would you still have written “Hey” as a subject line? Probably not.

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Use Targeted Subject Lines For Segmented Audiences

Segmented email campaigns achieve 760% more revenue than those that are just blasted out to your entire email list.

You can break your audience into groups based on any number of factors, including:

  • Geographical location
  • Hobbies
  • Employment

Of course, you can use your email marketing to accomplish this task and then craft laser-focused email subject lines to wow your segmented groups and make it more likely that they open emails.

Some great examples of subject lines that appeal to highly targeted audience segments include:

Image: Mequoda

Delving deep into the interests and pain points of your audience will help your marketing team develop subject lines that pique curiosity and boost open rates.

If youre doing a really good job of segmentation, you may be able to send email subject lines like the following:

Image: Yelpwifi

Being able to let customers know you appreciate their patronage is invaluable. And if youre able to send them a personalized subject line, itll catch their attention immediately.

Funny Email Subject Lines

Effective Email Subject Lines & How To Write Them

After a stressful day, there aren’t many people who won’t enjoy a good laugh. Create funny email subject lines to boost your open rates.

1. Still, losing socks in the dryer?

2. Savings that make us proud

3. Are icicles forming in your home?

4. There are no service coupons in this email

5. We really don’t expect you to open this email

6. Is your heater broke? We have extra blankets.

7. Your dog is going to love this!

8. What’s the weather like in Fiji?

9. We know what your AC did last summer

10. Hot or cold? Pick one.

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Modern Email Marketing Techniques

8. Try being timely: You might consider taking advantage of big news or buzz-worthy current events in your email subject line. But be aware that something up-to-the-minute is also something unpredictable. Your Shovel up these Snow Day Specials email will be unwelcome if the mornings flurries turn into the afternoons dangerous blizzard. And busy people sometimes dont read non-urgent emails until days later.

9. Call out their name or location. Personalization can help improve open rates, but using it too much can also reduce your impact. Remember, some people and places have long names that can turn your snappy subject line into a stuffy-sounding novel. And just because you can, doesnt mean you should add personalization to the subject line.

10. But dont try to act like you know them. That includes adding a FW or RE in your subject line or trying to be mysterious . These are bush league tactics that consultants want to sell you on, but that never result in meaningful relationships with your audience.

11. Ask a question or pose a problem: If you do this, be sure the answer or solution can be found in your email message. . This and other emotional hooks are great ways at grabbing your audiences attention.

Bonus Tips To Improve Your Email Subject Lines

You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates.

But to truly maximize the potential of your emails, youll need to do a little experimenting and testing with your subject lines.

Here are three ways to further improve your open rates.

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Learn From Successful Email Subject Line Examples

Whenever we’re scratching our heads wondering what to make our subject line, we often look to examples for inspiration. Seeing clever use of wordplay or emojis on one of our favorite newsletters can help us think of new ways to approach our subject line.

To help you do the same, we’ve compiled a list of 100 email subject lines from real businesses. We hope you’ll be just as inspired.

Why Do You Need To Test Your Subject Lines

4 Email Subject Line Myths We Need to Stop Believing Now

When you are building a drip email sequence, you add many actions and many conditional triggers. For instance, while using the Aritic PinPoint Lite plan, you can create behavioral email drips. In this, you add actions that follow only when your recipient opens your email. If they dont open, you create two or three sequences more to make them open your email so that you can nurture further.

However, if they are not opening your emails at all, your drip sequence fails to work which leads to low open rates. However much you try, a poor subject line brings down your entire drip campaign single-handedly.

This is what follows:

  • Your leads score falls, pushing it back to the top of your marketing funnel .
  • Your leads still feel disconnected and assume you are blasting their inboxes. Soon, they unsubscribe or mark you as spam.
  • If a majority of your users are marking you as spam, it will much hurt your email sending reputation. That will again impact all the email campaigns you build in the future.
  • Your sales team will not have good quality leads to follow-up and convert. Ultimately your customers dont want your services anymore.


In brief, one thing will lead to another. Alternatively, working hard to create a good or simple subject line using relevant, engaging, and short elements can help you get rid of all the issues above. Your drip series will perform well. Your leads will engage more, reading emails, and your chances of conversion will go up.

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Ask An Important Question

Raising curiosity is important, although it’s mainly effective in articles. When it comes to email subject lines, ask an essential question, and let the recipient click to see the answer underneath. Do not start a sentence and finish it in the body as this will be seen as clickbait, and it might result in people ignoring your email or unsubscribing from your services. Here’s how to ask important questions:

Did You Find What You Were Looking For

This is more like reassuring that your users are satisfied. If they want to say yes to this question, you can ask what they liked the most and if they have any more suggestions. If they want to say no, you can straightaway know what went wrong.

These are a few sample templates that especiallywork. If I have to break it down, these are components that you should take care of while crafting the best email subject lines:

  • Induce a feeling of self-interest
  • Curiosity

Email has an ability many channels dont: creating important, personal touches at scale. David Newman

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What To Include In Your Message

What you write in the body of your resignation email is important, too. Begin with a formal salutation, such as “Dear Mr. Smith.”

Maintain a professional tone throughout, and resist the temptation to make negative comments, even if the reasons for your departure arent entirely positive. Remember, if you have previously maintained a good rapport with your manager and your work performance has been strong, he or she may be willing to serve as a reference for you in the future if you leave on a good note.

Be sure to include your last date of work and briefly mention why you are resigning. If you have a negative reason for leaving, use a euphemism such as “pursuing new opportunities.”

If you arent leaving immediately, its always good to offer to help with the transition, and/or to help train your replacement. To heighten the positive tone of your resignation announcement, express appreciation for the opportunity and the experience you gained while at the company, providing a few examples if possible.

Use a professional closing, such as Sincerely, followed by your name and contact information.

It is always in your best interest to leave a job on the best possible terms. You have no way of knowing when you might encounter former colleagues, or in what capacity. The last thing that you want to do is to give them a reason to speak ill of you to potential or future employers.

Review these resignation dos and don’ts for tips on resigning properly.

Take The Best Sponsorship Email Subject Line

How to Edit the Subject Line of e-mail Message in Inbox or Folder – Turner Time Management

The goal of sending sponsorship emails is to meet the desired goal of taking a brand to the next level. Whether your prospect will open the email or not depends on the subject line.

Creating eye-catching and responsive subject lines will encourage open rates and responses and allow you to win some favour from the prospects. Try the above sponsorship email subject line examples and you will get positive results.

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Why You Need A Great Subject Line For Your Internal Emails

Your newsletter or company-wide email is competing with, on average, 147 other emailsthat your employees receive in their inbox every single day.

Now the stats vary on this, but most research we looked atshowed that the average office employee is receiving between 88-147 emails per day. And almost 50% of those emails are spam.

That sure is a lot of competition.

The Good News: For internal employee emails, open rates are actually pretty high. Our research showed that companies using Bananatag to measure employee engagement had up to an 89% open-rate. Most marketing emails score open rates of about 30%, even with all that effort they put into epic subject lines.

The Bad News: If you are sending an important employee email, missing out on 11% of your employees is kind of a big deal. On an email list of 1000 people that is 111 people who will not read your email! Maximizing your opens is, therefore, essential.

Thats where an enticing subject line can really save you.

But how do you create the perfect, oh-so-clickable internal email subject line?

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