How Does Email Marketing Work With Other Forms Of Marketing
As we continue to further explain this form of marketing, we must also mention how it works best with other marketing efforts.
As mentioned previously, email marketing works extremely well alongside social media marketing.
Thats why we highly recommend it.
You are able to cross-promote your companys social media profiles on emails with buttons requesting that your email subscribers follow you.
You can also use your social media profiles to gather an email list to use in your email marketing campaigns.
There are a few ways to do this, one of which is to run a giveaway on your social media accounts that requests people provide their email address in order to enter.
This is a very effective way to get subscribers without seeming pushy.
You can also simply make posts asking your social media followers to subscribe to your email list and provide a link to a form they can sign up on.
Odds are, if they were interested enough to follow your brand on social media, they will want to learn more about your brand through email, as well.
You can even set up a lead generation campaign on Facebook geared towards collecting emails which you can then use in an email marketing campaign.
Email marketing also works in conjunction with a remarketing campaign!
Oftentimes, when your website visitors are shopping online they add items to their cart and forget to finish their purchase.
To combat this, you can use email marketing.
For Gmail And Google Apps Accounts
Go to Googles password assistance page at and choose the I dont know my password option. Enter the email address that you are trying to verify – it could be an @gmail address or a Google Apps address – and choose Continue. If that address is not valid, Google will throw an error saying No account found with that email address.
Alternatively, you can go to the Gmail Sign-up page at and try creating a new Gmail account with the address that you are trying to verify. For valid email address, the error would say Someone already has that username.
Servers And Client Applications
Messages are exchanged between hosts using the Simple Mail Transfer Protocol with software programs called mail transfer agents and delivered to a mail store by programs called mail delivery agents . Accepting a message obliges an MTA to deliver it, and when a message cannot be delivered, that MTA must send a bounce message back to the sender, indicating the problem.
Users can retrieve their messages from servers using standard protocols such as POP or IMAP, or, as is more likely in a large corporate environment, with a proprietary protocol specific to , Lotus Notes or Microsoft Exchange Servers. Programs used by users for retrieving, reading, and managing email are called mail user agents .
When opening an email, it is marked as “read”, which typically visibly distinguishes it from “unread” messages on clients’ user interfaces. Email clients may allow hiding read emails from the inbox so the user can focus on the unread.
Mail can be stored on the client, on the server side, or in both places. Standard formats for mailboxes include Maildir and mbox. Several prominent email clients use their own proprietary format and require conversion software to transfer email between them. Server-side storage is often in a proprietary format but since access is through a standard protocol such as IMAP, moving email from one server to another can be done with any MUA supporting the protocol.
Read Also: How Do I Access Archived Emails In Outlook
What Is The Benefit Of Email Marketing Over Other Methods Of Marketing
94% of Internet users use email.
Therefore, marketing through email allows you to reach a great deal of Internet users even if they are not on social media.
Furthermore, a survey found that an astounding 75% of adult online users say email marketing is actually their preferred marketing method!
If youre not already utilizing email marketing, it is definitely something you should consider in order to reach a wider audience and strengthen your brands relationship with current customers.
Another benefit of email marketing is that its incredibly easy to track your ROI.
Everything is trackable with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.
Plus, the ROI is usually very high because you dont have to put ad money behind emails to get them to the correct audience as you do with most other forms of advertising.
They are already targeted towards the ideal consumer because you are only sending emails to people who have given you permission via providing you with their email address.
This makes email marketing one of the cheapest possible marketing tactics.
One little-known fact is that 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets.
If youve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you.
For example, lets say you have an e-commerce store and youre running a sale.
Find Accounts Linked To Linkedin
Another social media platform thats particularly well-known in the professional world is LinkedIn. While its a great way to find job opportunities, its not always something you want linking to every app and service. Heres how to check your LinkedIn applications.
- Open your Account Settings from within your profile
- Now youll see the list of third-party services
- To remove permissions, click Revoke.
If you found your account and want to permanently delete it, read our guide on .
Also Check: How To Recover Gmail Emails Deleted From Trash
Can I Find All Accounts Linked To My Email Address
Update: We recently came out with a FREE tool that finds and deletes old accounts linked to your email address, protecting your sensitive information from data breaches and the Dark Web. Get Started Here.
If you want to find all accounts linked to an email address youve come to the right place.
In fact, this is one of the most common questions weve received since we started helping individuals protect their online privacy and reputation.
And it makes complete sense.
The average person has registered accounts on dozens of websites that are all linked to their primary email address. And a lot of them arent even being used.
This poses a major problem if you value your personal information and dont want it to be accessed by others .
But heres the problem:
Its a huge pain to figure out all the websites youve joined or had an account with. And theres no perfect solution.
So where do you start?
How To Check If An Email Is Valid
Spammers have become so skilled in their craft that one must learn how to check if an email is valid to reliably distinguish legitimate emails from fake ones. In this article, we provide 5 different methods for checking if an email is valid, and most of them are so simple that anyone can follow them with ease.
Take control of your mailbox
Read Also: Mail Not Updating
Make Sure Your Apple Id Is Secure
Because you use your Apple ID for so many Apple products and services, you should make sure that your Apple ID is as secure as possible. You should be the only person who knows your password and can sign in with your Apple ID. If someone you dont know or dont trust can sign in with your Apple ID, your account is not secure.
Your Apple ID might not be secure for the following reasons:
- Someone else created an Apple ID on your behalf, or youre using an Apple ID that was already signed in when you received your device.
- Youre sharing an Apple ID with family or friends. Your Apple ID is your personal account. If you want to share purchases with a family member, use Family Sharing. With Family Sharing, you can share a calendar, photos, reminders, and more without sharing your Apple ID.
- You dont recognize the Apple ID that is signed in on your device.
- You shared your password with someone else intentionally or unintentionally. For example, someone else selected your password for you, you told someone your password, or you entered your password on a phishing site.
- You don’t have control of the email address or phone number associated with your Apple ID.
- Your password is weak or is compromised.
- You share your devices with someone else, your devices are not protected by a passcode, or your passcode is easy to guess.
Sort Your Online Accounts With A Password Manager
It’s unlikely you will be able to track down every online account you’ve ever created. These solutions will help you find accounts linked to an email without asking for every single off-the-cuff account creation that you’ve left in your wake.
Once you have done so, it’s best to make the transition to a secure password manager. You’ll be able to keep tabs on your online presence without the hassle or the worry associated with doing it on your own.
Recommended Reading: How To Find Email In Archive
Email Engagement Is Poor
The list has inactive members
If a majority of your users don’t open your email, email providers have a strong reason to believe that the emails from this domain are no longer adding value.
There is no point in sending emails to a user who does not open your email. You are not only wasting your money but also adding to a poor domain reputation. I can’t recommend this enough. Whenever we onboard new customers experiencing low opens, we recommend them to prune their email list, and maintain a valid email list at all times. It would be a good idea to do some in-depth cohort analysis to measure user engagement over a specific period.
From a domain reputation standpoint:
50% email opens for 5,000 subscribers > 20% email open for 50,000 subscribers
Apart from getting a lot of SPAM complaints and email bounce, people won’t engage with your email. So avoid buying lists or scraping emails off the internet.
Not having a double opted-in list
Malformed From Email address
We can’t tell for sure if this goes as a direct signal to SPAM filters but we have seen emails with trustworthy addresses getting much better open rates. Also, weird obscure email addresses can make some users mark them as SPAM .
If you cater to users with multiple interests it is best to segment them based on that and so that you only send relevant emails.
Segments are a combination of and conditions on top of your email lists.
Find Accounts Linked To Twitter
The quick-witted nature of Twitter makes it alluring, but its not always something you want to be connected to a large number of third-party services. To check, follow these steps.
- Go to Settings by clicking on your profile picture
- Under Settings and Privacy click Apps
- Again, youll see the full list of connected services
- Click Revoke Access for anything you no longer use
If you’ve found your Twitter account and decided it’s not for you, you can , too.
Domain Reputation Is Poor
Your domain reputation plays a vital role in your email deliverability. To borrow an analogy from the finance world, it is a lot like a credit score for your email domain. If it is high, you will get good deliverability.
That said, let’s deconstruct what are the factors that contribute to it.
Using a free email address as your From Email address
If you have your own domain you can set DMARC policies that will tell receiving servers how to handle emails that have failed the DMARC check.
Inconsistent Email Volume
This again is the typical behavior of a Spammer. Also, can you think of a legitimate business that will suddenly increase their email volume by 100x?
Sudden changes in email volume are always considered suspicious in the email world.
People marking emails as SPAM
This should not come as a surprise. If people mark your emails as SPAM, your domain reputation will get affected.
When your subscribers click on Mark as SPAM, a SPAM complaint is logged by mailbox providers like Gmail, Yahoo, AOL, Outlook, etc. notifying ESP’s about the same.
Since SPAM complaints are an explicit user signal about unsolicited emails .
Send An Email To The Address
Perhaps the most straightforward way how to check if an email address is valid is to simply send an email to it. Just write something like:
Hi, Im just checking if this email address is valid. If youre reading this email, please let me know.
If you send an email like this to an email address thats fake, your message will bounce back, and youll receive a message similar to the following one from your email provider:
Message not Delivered: There was a problem delivering your message to firstname.lastname@example.org. See the technical details below, or try resending in a few minutes.
Address not Found: Your message wasn’t delivered to email@example.com because the address couldn’t be found. Check for typos or unnecessary spaces and try again.
Just keep in mind that some email providers use something thats called a catch-all email address to catch email messages sent to incorrect email address.
Recommended Reading: Gmail Retrieve Deleted Email
Someone Used My Email Address In Order To Access An Online Account
A few days ago, I got an email reporting that one of my online accounts has been accessed by a new IP Address. Someone used my email address and the account’s password to access the online account.
I’ve checked whether my email address has been compromised using these websites: and and apparently my address has not been compromised.
How is this possible to know how someone got an access to my email address?
Should I change my email’s password? Should I change an email address?
- 1″my address has not been compromised” – no, that your account details have not been published gives you no information at all relevant to the question of whether your account has been compromised. symcbeanMar 1 ’17 at 13:01
- HaveIBeenPwned doesn’t have all data breaches that ever existed, so it is possible that your password is in some data dump without them knowing about it.
Definitely change your password, no matter what.
- are you sure the email you received is legitimate? Or could it have been spoofed somehow?
- if you can review logins, then check if what you see is what the email says
- is there an explanation involving your own activity? Did you use a new network, your phone, something else, which you don’t normally do?
- could this be a matter of your connection having changed IP – and if so, do you still have that IP?
If you can enable 2 factor auth, do so.