What Is Email Marketing Software

What Does Email Marketing Software Do

BEST Email Marketing Software in 2021 (My TOP Recommendation)

Many email marketing software products share similar features. Where they differ usually is in deployment and packaging . Here are the common features of email marketing software.

  • WYSIWYG Editor. Email marketing software has a user-friendly email builder that lets you see how your email appears before launching. The builder comes with tools like drag-and-drop functionality, built-in templates, responsive format, and photo editing. Likewise, a customized layout can be split-tested and the best-performing design reused and copied for future campaigns.
  • Mailing List Management. This module lets you segregate the mailing list into smaller, targeted groups based on your metrics. Customers or subscribers can belong to multiple groups that match their profile. You can conduct specific email marketing campaigns for each mailing list subgroup. Some email marketing solutions feature automatic segmentation based on geolocation, demographics, autoresponder feedback, purchase history, and other metrics.
  • A/B Testing Tool. You can send different email sets to a small group to measure, among others, feedback on the subject line, design, and copy. This ability allows for fine-tuning the campaign and send the best-performing email version to the rest of the mailing list.
  • Retainly can provide users with advanced email marketing tools from WYSIWYG website builders to robust CRM capabilities.

    What Are The Best Email Marketing Software Services

    A good email marketing software is absolutely essential in order to take advantage of the best asset your business can create an engaged email list. The right email software is going to provide many functions to best communicate with your audience including tagging, automation, segmentation, and more.

    That said, there are so many options available, whats the right solution for you? Read on to discover the best email platforms available on the market right now.

    The Importance Of Email Marketing

    Weve covered the biggest question, what is email marketing, but havent gotten into why email marketing is so very important for your business. Lets talk about that now.

    Despite the rise of social media and unsolicited spam email , email remains the most effective way to nurture leads and boost customer loyalty.

    There are many reasons you should make email marketing one of your top priorities, but here are the top 3:

    1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That cant be said of any other communication channel.

    2. You own your list. On any social media platform, your account could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

    3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. Thats huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.

    Email is simply the best way to make sales online. Now that you know the importance of email marketing, lets learn the best ways to go about it.

    Recommended Reading: How Do I Recover Deleted Emails From Gmail

    Set A Measurable Goal

    First, decide what you want to achieve.

    For the purpose of this article, lets say you want to create a welcome email thatll greet your new subscribers and offer them a discount code for their first order in your online store.

    According to our Email Marketing Benchmarks, the welcome emails have the highest engagement, open rate, and click-through rate:

    Not to set the bar too high, lets say your goal will therefore be to roll out a welcome email campaign thatll generate an open rate of over 60% and CTR above 15%.

    What Are Drips Key Features

    5 Email Marketing Software

    Omnisend is quickly becoming one of the leading marketing platforms for e-commerce stores.

    Designed to help e-commerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp which they claim have 10X higher click-through rates than email.

    As youd expect of an e-commerce email marketing tool, Omnisend hooks into most e-commerce platforms, including Magento, Shopify, and BigCommerce. Where Omnisend goes one step further is in integrating with review, loyalty and help desk platforms, such as Yotpo, Smile.io, and ReCharge.

    This not only enables Omnisend to report on how your campaigns impact sales, but enables you to trigger email, SMS and social campaigns based around your customer behaviour to reduce cart abandonment, increase return buyers, drive more product reviews, and more.

    If you want the features that make Omnisend stand out, youll need a PRO account which starts at $199/month for up to 10,000 contacts. While not the cheapest, nor the easiest to use, Omnisend is a good option for e-commerce brands that want one multi-channel platform to rule them all.

    Also Check: Recover Permanently Deleted Emails Aol

    A Word Of Caution About Hubspots Price

    While much-loved, HubSpot is the second most likely response to Which email marketing software are you leaving? in our survey of 1,700+ email marketers. The reason is almost always the same Price.

    HubSpot position themselves as an affordable option for small businesses by offering free versions of their products but dont be fooled by the HubSpot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.

    One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000.

    This is where I feel conflicted about HubSpot.

    On the one hand, you could get the same functionality for one-tenth of the price using ActiveCampaign, Benchmark, or half of the tools in this guide. On the other hand, if the value of knowing what influenced each sale is a problem worth paying a five-figure sum to solve, then HubSpot is a strong contender.

    This is why we suggest that HubSpot is an ideal choice for B2B service companies, where the value of winning an extra one or two clients a year would easily cover the cost of HubSpot. This extends to larger, or more sophisticated, agencies that must provide clients with in-depth reports on their marketing funnel.

    Examples Of Different Types Of Marketing Emails

    Emails can either be promotional or informational and fulfill a specific purpose in the buyer journey.

    Promotional emails

    Email campaigns are used to promote, whether its to promote a special offer, a new product release, an ebook, or a webinar. A campaign could consist of 3 10 emails sent over several days or weeks.

    Promotional emails have a clear call-to-action or CTA for short. The CTA represents the specific action you want the reader to take, whether its visit a webpage or make a purchase.

    This type of marketing email is sent as and when required, in line with the rhythm of your business.

    See also: The Best Summer Email Campaign Ideas to Engage Your Readers

    Recommended Reading: How Do I Recover Deleted Emails From Gmail

    How Email Marketing Works

    It’s easy to set up and track an email , which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance. As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.

    The two biggest advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services.

    A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven’t purchased recently.

    Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.

    A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entree. This kind of personalization helps a business develop and maintain a relationship with a customerand that can lead to increased sales and customer loyalty.

    The Rise Of Ai Marketing

    Best Email Marketing Software / FREE Email Marketing Software for Beginners: TUTORIAL 2021

    Artificial intelligence has become a big part of many digital marketing efforts, especially email. AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can help you almost immediately since it quickly improves efficiency and lets you make better strategic decisions around building the right kind of campaign for different kinds of customers.

    AI can also help personalize email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. With the right data, AI can choose different kinds of content, modify customer experiences on the fly, and even interact directly with customers via an AI-enabled natural-language chatbot. If any of that sounds attractive, you need to look very closely at how a prospective email marketing service has implemented AI and what kinds of features it offers.

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    What Is The Benefit Of Email Marketing

    Email marketing is beneficial because it is fast, efficient, and cost-effective.

    Using this method of marketing provides you the means of reaching out to potential customers and retaining existing ones by encouraging repeat visits to a site.

    In addition, emailing is the top method email marketers use to nurture leads to convert.

    Significant Trends To Consider In :

    In the previous years, the older email marketing solutions were designed for desktop and PC-based customers. The templates and email design were mainly focused on the pc. However, now the trend is changing. The approximate mobile internet traffic is now at 50.5 percent of all internet traffic, according to research conducted in the USA, 2020.

    Nowadays, more than more people are using emails on mobile devices they called them Smartphones. It is effortless to check email frequently on Smartphones as these devices are compact, and people always carry them with themselves. Along with emails, purchasing is also much more straightforward than the previous days.

    The integration of paid apps like Google Pay and Apple Pay allows users to purchase things directly from emails very efficiently and effectively. It makes it very essential to send product links directly to the emails. Mainly people now more consider email templates, and they judge the reputation of the company from the email templates.

    You should also consider specific protocols and google algorithms. You cannot overlook these things otherwise, you will be punished by Google. It is essential to create short, sweet, and to the point, because people tend to summarize information. With these Smartphones, email marketers have a golden opportunity to enhance their companys sales and revenue.

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    Project Management Vs Marketing Automation

    Project management and marketing automation tools should be used together. Marketing automation tools help you implement a successful marketing strategy, but they dont show all the tasks necessary to create a marketing campaign. A project management tool, on the other hand, can help your team lay out the step-by-step design of your campaign, pull the assets together in a centralized location, and collaborate on the desired outcome of that campaign. Once youve planned your campaign, build it out in the marketing automation tool where you can set it to run and then analyze your results.

    Email Marketing Software Guide: Everything You Need To Know

    Biggest research on Email Marketing Software ever released ...

    Email is an important nay, its an absolutely critical component of any digital marketing strategy.

    According to the Radicati Group, email users worldwide will hit 3.9 billion in 2019, and will grow to 4.3 billion by 2023.

    So while there are certainly a lot of new and arguably sexier marketing tactics out there, email isnt going away. As the numbers point out, email isnt declining its growing.

    Capitalizing on that growth starts with having the right email marketing software. By arming your business with the right tools, you can communicate, engage, and sell to your customers in the most efficient and cost-effective way possible.

    To help you accomplish that, weve put together a handy email marketing software guide for ecommerce merchants.

    Well shed light on what you need to factor in when choosing a solution, and well be sharing reviews of the top email marketing solutions on the web. Plus, youll get some handy tips on how to find and select the best system for your biz.

    Also Check: How Do I Access Archived Emails In Outlook

    Email Marketing Service Reviews

    Constant Contact is a great platform we recommend to those of you who are newer to the email marketing world.

    Thats because of their intuitive drag-and-drop email builder. It allows you to easily create new emails that look good and on-brandno coding knowledge needed. Adding text, image, video, coupons, polls, and events to any message is simple and straightforward.

    It couples excellently with their more than 100 pre-built, mobile-optimized templates.

    With Constant Contact, you can track the results of your campaigns in real-time. Youll see everything from open rates to click-through rates, as well as data for each individual subscriber.

    Automation is a key benefit of Constant Contact. You can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.

    Constant Contact offers a 60-day free trial, which is one of the best offers youll find in the industry.

    Pricing for Constant Contacts email software is straightforward. There are two plans for you to choose fromEmail and Email Plus.

    Like most email marketing platforms, your rate will be based on the number of subscribers on your list.

    Heres what some of the prices look like for each plan:


    • 0 500 Subscribers Starting at $20 per month
    • 501 2,500 Subscribers Starting at $45 per month
    • 2,501 5,000 Subscribers Starting at $65 per month
    • 5,001 10,000 Subscribers Starting at $95 per month

    Email Plus

    Schedule Your Email Campaign

    Once youve created the emails you want to send, its time to schedule them so that theyll reach the right audience at the right time.

    If you were to send a one-off email blast, you could send it immediately or schedule it for later. Additionally, you could adjust the send time to match your subscribers time zone.

    In our case, we want to set up a simple welcome email, which we can do by using a marketing automation template called Simple Welcome Message.

    The workflow consists of only two blocks, where we need to specify what email template we want to send and which list it should be applied to.

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