The Elegant And Stylish Corporate Approach
Sleek design, a tasteful color palette, and nothing that screams buy me or click here. Perfect for a differentiated email signature for the management level, which communicates to a different audience than sales or support staff in the organization.
A sleek email signature design with image and disclaimer text.
A simple and brand-aligned professional email signature design with just contact details and logo.
And with a few more details such as a headshot and links to social media.
Best Tips On How To Design An Email Signature
Email signatures are difficult to design, because they need to be small and unobtrusive, and yet include many elements. However, you can find some great custom email signature examples and templates online and use them for inspiration. Some of the best tips for designing email signatures are:
- Choose a format which can be displayed on small-screen devices
- Use consistent typography and colors
- Match the color palette with your brands character and visual identity
- If you include the logo of your company, consult your brand book
- Use white space to let your signature design breathe
- Use high-quality images
- Make the most relevant pieces of information bigger and put them in the top section of your signature
- Monitor its KB size and keep it lightweight
- Send it to your friend/different email account to test what your email signature looks like
Customer Service Email Signature
Customer service representatives should opt for a headshot instead of the company logo, and this headshot is a perfect example. It immediately clarifies what this person does and includes contact information, which is the most critical piece of the signature block. You can also see a nice add-on that gives the customers an opportunity to rate their experience.
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Keep Your Graphic Elements Simple
Continuing with the theme of less is more, when it comes to placing graphic elements in your email signature, try to limit yourself to 1-2 to avoid a cluttered design. Jamming a lot of separate graphics into one email signature can quickly over-complicate your design and make it more like a collage and less like a sign-off.
A common graphic element to include in an email signature is your brand logo. This is a great way for people to quickly identify who this email is coming from, and it creates a stronger degree of recognition of your brand.
Another common graphic element commonly used in signatures is a headshot of the email author. Putting a face to a name is a simple but effective way to build more of a personal relationship and create a feeling of trustworthiness just be sure to use a well-lit, well-shot and professional image.
This email signature by Chanelle Villena gets the best of both worlds by using both a headshot and a brand logo within the signature. Do be sure to note, however, that these graphic elements have been balanced out with a simple, minimal design.
Use Hierarchy To Direct The Eye
Having a strong hierarchy is a must for any design that uses type to communicate important information, and since your email signature is made up of important information, hierarchy is particularly important.
When it comes to designing your type, use scale, color, and font weights to visually signal to your email recipients which elements of your signature they should read first. Perhaps its the email authors name, or perhaps the brand/company name, either way, be sure to put this key piece of type in the top hierarchical position.
An example of a signature design with some strong hierarchy is this piece by Themesforce that scales the email authors name up so that it attracts the most attention. From there, pieces of type have been bolded and colored to signify importance and to help guide the eye through the design logically.
When deciding on which parts of your design to put in the forefront, dont try to highlight every other element in your signature, this will totally defeat the purpose. So, instead, choose your battles wisely. Decide which part of your signature you want noticed first and push that to the top of the hierarchical chain.
For more tips on mastering the art of hierarchy, be sure to take time to check out this guide!
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Double Check Your Signature Before You Hit Save
Once youve mocked up your email signature, you need to do a few things before you hit save and send your first email.
For starters, make sure its optimized for mobile. Your recipients will be opening and reading your email from a variety of devices, so you need to check what it looks like on different devices, including laptops, smartphones, and tablets. The last thing you want is for your recipient to have to zoom in to read your name.
Secondly, make sure you go through all your hyperlinks and calls-to-action to double check that they point to the correct destination URL.
And finally, send yourself an email from your account and see what it looks like from a recipients point of view.
- Is the content balanced?
The Leading Email Signature Software
Our 1,000+ customers use Terminus to easily add and manage email signatures across their entire company. Not only that, Terminus also provides teams all of the channels and data they need to get in front of their most important prospects and customers.
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Avoid Adding Too Much Detail
Dont stuff your signature with irrelevant or hollow information. You might include your companys address, but only if youre running a small local business that people might need to visit. You dont need to include this information if you work for a tech giant. Likewise, its completely unnecessary to include your email address seeing as though youre already emailing them from your email address.
All in all, your email signature should be short and to-the-point, rather than long-winded and flatulent.
What Fonts You Should Avoid And Why
Although they are welcome on some creative projects, you should avoid using custom or decorative fonts in email signatures. On the Internet, you can find many websites offering tons of fancy fonts that you can download and install on your devices. And even if you have such an option, you should not consider them as an added value to your email signatures design.
Here are some points to think about when considering a decorative font for your email signature:
The example below shows how NOT to use fonts in email signatures. The font makes it really hard for the recipient to decode all contact details.
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Create An Email Signature With Mailbutler In Less Than 2 Minutes
The examples above are created with Mailbutlers signature builder that offers flexible templates with beautiful designs to let you easily customize your information, social links and formalities like closing remarks and disclaimers. Theyre also responsive across devices! Whether a professional-looking signature for business emails or a friendly one for casual messages, Mailbutler ensures you can create your own unique email signature in no time.
Provide Icons Linking To Your Social Media
Your email signature can also work towards your social marketing goals.
If you have a solid presence on social media, and your accounts are up-to-date and well-managed, then linking to them on your email signature will help you to further build your following.
In fact, when Unilever added LinkedIn follow buttons to their email signatures, their following leapt from 40,000 to 235,000 within ten months. Thats a very simple way to drive up your audience!
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Mobile View And Responsiveness
Its important to consider how people will see your email signature across devices. Emails are often being read on smartphones and tablets, so make sure to check how your signature might appear on a smaller screen or in a portrait view:
This example is a portrait view of the signature that displays perfectly on a smartphone screen. A responsive email signature is crucial, as its easier for your recipient to scroll down and access your contact information. Because most people check their emails on their mobile these days, its important that it isnt clunky or difficult to view. You want to maximise your chances of getting a response!
How Do I Create A Signature In Thunderbird
Thunderbird is a great email app for users who want to have better control over their email signatures and dont want to use signature-generator solutions. In Mozilla Thunderbird, you need to click on the hamburger menu next to the search bar, choose Options/Account Setting, and configure the Signature text field. This one is the most powerful among the three clients because you can easily edit your email signature in HTML or upload an HTML file.
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Making A Professional Email Signature With Personal Image And Logo
Your email signature block may be the last thing people see in your mail but that also means thats the impression they will take with them.
Your image and logo are the most memorable elements in your email signature. Yet there are more bad examples out there than good ones for how images are used. Why are so many people content with having such bad design as their lasting impression? Well because adding a nice, responsive, well-designed signature to your mail is not so simple.
You may think that making an email signature with a logo is just drag-and-drop, but if youve ever tried to do it yourself you know that this is not the case. Even if you use an email signature editor, that really doesnt solve the problem. You still have to install the code manually into the email clients HTML file.
It doesnt really matter which email provider youre using, the WiseStamp generator can auto-install your email signature in your email . You can check out how it works specifically for Gmail, Outlook, Apple Mail, iPhone, or Yahoo.
But even using a generator, there is still room for things to go wrong. Therere ways to ensure your image will look great no matter what.
How to make your signature image and corporate logo really attractive
I) Its always better to smile
II) Use only high quality images
III) Make sure your image isnt trimmed
IV) Give your image a clean background
Tip: Use both photo and business logo with an animated GIF
Trackable Links As An Idea For Professional Email Signature
It may sound obvious, but according to many cases in our industry, marketers may forget to check the trackability of the added links. In the end, they do not get the results and wonder why. However, all they need to do is to check the signature before starting sending emails. Find the understandable guide how to create trackable links. Do not be afraid to change styles of links from time to time in order to define the working variants.
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Creative Email Sign Offs
If you’re interested in using a unique, casual email closingit’s not as hard to do as you might think. Here’s how you can build your ownunique and quirky email closing:
Dont Forget Mobile Optimization
You need a proper email signature that looks good for phone users, tablet users, and laptop users.
That means ensuring you optimize your email signatures. If a user with a phone reads your email, the email signature shouldnt look pinched or cut-off.
As you know, most people who read emails will do so on their phones. Therefore, mobile optimization is a must.
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Make The Best Use Of Space Possible
Create a design hierarchy to draw attention to the most important information first. You can achieve this by adjusting the font , alignment, and positioning of all elements including images. Left alignment is the safest bet for easy reading, since our eye is used to scanning from left to right.
You can also use dividers to help organize data and define your information hierarchy. For example, a vertical bar or âpipeâ helps divide up different pieces of information while keeping your signature clean and organized.
For example:Emily Bauer | Content Marketing | Propeller CRM
Don’t Include Your Email Address
This is redundant and a waste of space. If they’re reading your email, they have your address. Adding it to your signature will extend your lines of text and create other problems.
Are you trying to impress a potential new employer? Your email signature may need a few tweaks from the standard Do’s and Don’ts for professionals and company signatures. Certainly, incorporate the basics:
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Promote Fresh Blog Content Or Your New E
If youâve got a new blog post, e-book, or video you want the world to see, update your email signature to include a link to it. Not only does this demonstrate your expertise and build credibility in the eyes of the recipient, it helps drive traffic to your awesome content.
- Create multi-step email campaigns
- Track all your stats with dashboards
- Get set up in minutes
Example 11 Hotel Business A Standard Signature
The standard hotel signature/email footer contains a phone number, postal address and is supposed to contain a map. As many people do not know your town well. By adding the map to the email footer, you make your guests a huge favor.
What you could learn from this email signature design:
The map and zip code, and the hotel name. Your guests may take a screenshot of this useful information. They will definitely need it in case they lose internet connection.
Easy way of adding a map to emails with Stripo:
Did we ever show you how to add maps to your emails? No? Our bad… Then here it is:
- you pull an Image basic block
- then upload a screenshot of a map with your location
- add a link to this image the link that will take recipients to Google Map so that they can build direction from their current location to their destination your hotel
- be sure to enter Alt text. In case images do not load in your user’s inbox , users will still get a clue that they need to click a link to enter Google Map.
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