What Email Platform Should I Use

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Older email marketing solutions were designed to suit desktop and PC-based email clients. That means tools like templates and usually, the entire design process was meant to engage people looking at it on a fairly large screen. That’s changed now that many marketing tool vendors are touting a mobile-first campaign approach. That’s borne out by the numbers, too. According to market research firm Statista, US mobile internet traffic in 2020 made up a total of 50.51% of all internet traffic .

If users are interacting with email on their mobile devices that means they’ll be accessing emails throughout the day and wherever they are. Consider that smartphones have also evolved as mobile payment solutions thanks to services like Apple Pay and This can make your phone a one-stop shop allowing that lets customers to go from marketing to purchase in a single session. This is a fantastic scenario for almost any business engaged in online sales.

On the analytics side, you should be able to segment your audience based on mobile device data, and this should be part of your default reports, meaning the ones that come included as part of the service. If you need to create custom reports to see this data, that’s acceptable but it’ll be a tedious process especially if you need to export the data to a third-party business intelligence tool to build the report.

There are three main benefits to benefits to using UGC in your email campaigns:

  • Recipients are more inclined to trust it.

  • The Benefits Of Amazon Ses Without The Drawbacks

    Amazons Simple Email Service is unbeatable from a cost perspective, and the deliverability is world-class. But it creates a huge bottleneck if used to send your marketing campaigns.

    Every campaign, typo fix, and email sequence must be briefed as a development task, diverting scarce design and development resources to something that, frankly, is a flagrant waste of developer time.

    EmailOctopus closes this gap. Built on the back of Amazon SES, EmailOctopus gives you the infrastructure benefits of AWS, while enabling you to build your email campaigns in a friendly UI.

    The main downside of EmailOctopus is its simplicity. If youre just sending email campaigns to a list thats fine, but dont expect the multi-touch attribution or visual automation builder that youd find in a tool like ActiveCampaign.

    EmailOctopus would be perfect for a small tech startup, where someone on the team is fluent in AWS and needs the flexibility and power of SES without the creation of the emails themselves needing to be coded.

    Having covered the pros and cons of our top ten email marketing tools, well now compare them head-to-head in nine areas that define a great email marketing tool.

    What Are The Benefits Of Email Marketing Platforms

    Email marketing is crucial because it is one of the best ways to build a loyal following, generate revenue, and find users where they hang out their inbox.

    When a user opts-in to your email list, they have shown interest in your business and are ready to receive your messages. Since 74% of buyers identify word of mouth as influencing their purchasing decisions, email is a natural extension of that ability to collect and share information that’s important to them.

    Additionally, if you’re in sales, email is the third most influential source of information for B2B audiences behind only personal workplace connections and recommendations from industry thought leaders.

    Here are more benefits of using email marketing services:

    • Email marketing is cost-effective and has a proven ROI

    • Ease of use and pre-designed email designers make creating stunning and mobile-friendly emails a breeze

    • Email is one form of multi-channel marketing that builds customer loyalty and brand awareness

    • You reach your customers exactly where they are their inbox

    • Email allows marketers to reach their audience with relevant, personalized, dynamic messages 74% of marketers say personalization increases customer engagement.

    • Automated emails like abandoned cart emails, welcome emails, and post-purchase emails allow you to generate incremental revenue with little work or time required

    • Email marketing options are endless and you can find easy-to-use tools whether you’re a small business or large enterprise.

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    Convertkit Best For Bloggers And Content Creators

    As a blogger, YouTuber, podcaster, influencer, or creator, email marketing is one of the best ways to create deeper connections with your audience. As such, you need an email marketing service that understands how you do business.

    ConvertKit was created by a frustrated blogger who was tired of using email platforms built for more traditional businesses that were a huge pain to use.

    The founder lived your business model before creating ConvertKit and built the tool he always wished he had.

    Rather than focusing on fancy, image-filled emails that scream Hello, Im marketing to you!, the service helps improve email deliverability and showcases the human behind your brand by focusing on text-based email templates.

    Of course, you can still play around with them and add your own personality, but the heart of ConvertKit is simplicity.

    People are comfortable with text-based emails because thats how they communicate with friends and family. When you do the same, you come across as a friendly colleague rather than a business, which is exactly what you want as a creator.

    With that said, the company recently added a drag-and-drop email builder. Its much more intuitive than its previous rich text editor, but doesnt go overboard in the slightest.

    You can also add photos using the Unsplash integration without ever leaving the platform. So, you can certainly still jazz up your emails if youd like to.

    Unlike other providers, ConvertKits interface just makes sense.

    Have You Decided Which Email Marketing Tool You Want

    which email marketing platform should I use

    Email marketing tools are a must-have for an effective email marketing strategy for your business.

    Among other things, these email marketing tools ensure your carefully drafted messages donât get blocked and reach your recipients at the right times. They can help keep your targeted group of customers engaged and involved.

    Have you used any other email marketing tool that youâve found helpful? We would love to hear about it. Please tell us about it in the comments.

    Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission .

    ABOUT THE AUTHOR

    Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

    Also Check: How To Retrieve Archived Emails In Outlook 2016

    Create An Email Marketing Plan

    To make the planning part easier, weve highlighted some best practices youll want to consider when devising a strategy for your email marketing.

    Define your audience

    No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. Mailchimp lets you dig a little deeper to segment users within your audience so you can send them personalized and targeted emails that help increase engagement, build trustful relationships and generate greater ROI.

    Signup sources

    Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. If youre an e-commerce business with your store connected to Mailchimp, knowing where your customers joined your list can give you a better idea of how to communicate with them and where you might want to focus your marketing efforts going forward.

    Segments and groups

    Once youve identified smaller collections of people within your larger audience, youll be able to create groups and segments to send more relevant and personalized emails to your recipientsand the more relevant the campaign, the better the results. There are times when youll want to send to your entire list, but by segmenting users and taking advantage of Mailchimps segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate.

    Establish your sending frequency and goals

    Make a schedule

    Choose A Sending Frequency

    How many emails should you send to your audience and how often?

    You may want more traffic for your website, but sending too many emails may put them off instead of increasing sales.

    In this case, less is more. Make sure that every email you send to your contacts adds value to their life.

    How frequently you send depends on what you have to offer. If you think you can send relevant and useful emails on a weekly basis, then do that. Otherwise, you can go for bi-weekly or monthly emails or newsletters.

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    What Email Metrics Should I Track

    The top 3 metrics to track for email marketing are:

    • Deliverability. Your email deliverability rate is the number of emails that made it successfully to the target recipients inbox.
    • Open Rate. The open rate shows the number of recipients who opened your email.
    • . The shows the percentage of subscribers who clicked a link in your email .

    The Best Email Marketing Service For Most

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    Sporting great versatility at an affordable price, Constant Contact is our top recommendation for most people seeking a new email marketing service. Even at its lowest-cost plan, you get all the crucial email features you need, plus a drag-and-drop site builder and hosting services for those just starting out.

    If youre looking to make the switch from your current email service provider, there are dozens of features packed into an affordable package, including selling products via email, unlimited transactional emails, subject line A/B testing, shoppable landing pages, and unlimited monthly sends. Plus, you can upgrade for not a lot more and unlock advanced email automation, automatically personalized email content, and many other useful features.

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    Hubspot Email Marketing Software

    HubSpot’s free email marketing software is easy to use, has an extremely high deliverability rate, plus all the bells and whistles you’d expect to see within an ESP.

    HubSpot Email Marketing Software Features

    When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve got your template, incorporating content is simple and intuitive.

    You can also personalize and preview your emails for different recipients based on device type, country, or list inclusion or use a simple personalization token to ensure that each email includes content that’s specific to each recipient.

    When it comes time to send an email, using the smart send feature will ensure recipients receive your messages at an ideal time. Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience. You also won’t have to worry about deliverability HubSpot maintains a 99% deliverability rate across the network for all marketing email sends.

    Outside of the email marketing functionality, HubSpot offers a wide range of reports on your emails performance, letting you judge what’s resonating with your audience so you can optimize your strategy accordingly.

    For instance, you can report on something as broad as your overall email performance in Q1 or you get granular and see how one particular lead is interacting with your emails.

    What Are Omnisends Key Features

    Gone are the days where email marketing is about sending bulk newsletters.

    In todays digital landscape, its essential for email marketing to be smart sending the right messages to the right leads at the right time, automatically.

    Thats why all of our top ten email marketing providers provide marketing automation. As the name would suggest, this is Autopilots forte. To boot, they have one of the best-designed canvases for building email automation sequences.

    Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather quirky way, allowing you to annotate your automation sequences with emojis, stickers and explanations, making it easy for teams to collaborate on building sequences.

    Yes, it can get messy but Id rather that and be able to understand whats going on, than having beautiful automation sequences that take half an hour to interpret.

    Another feature I love about Autopilot is its ability to trigger actions in your other tools inside Autopilot. This saves having to configure integrations using a tool like Zapier and makes your sequences much easier to understand.

    Autopilots reporting is also excellent, though, Ill go into this in more detail in our section on reporting and analytics below.

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    What Is Email Marketing

    A simple email marketing definition is the use of email to promote products or services. Even better, email marketing is a way to use email to nurture and develop relationships with your email subscribers to complete an end goal like a sale.

    Email marketing is just one form of digital marketing, which also includes things like search engine marketing, social media, SEO, blogging, etc.

    Before email, direct mail was a way to reach consumers in their mailbox. Email marketing takes this strategy online by sending messages to users electronically to their email inbox. Unlike direct mail, email requires a user to opt-in to your email list to receive your messages.

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    What Email Platform Should I Use

    Another area where AI can help is with the marketing automation capabilities that most of these email suites offer to some degree. Automation technology is best suited for prolonged, email-based interactions or drip campaigns. But an important aspect here is tracking the customer journey and the various touchpoints customers face from initial contact to closing the sale. AI excels in these scenarios since it can not only drill down to an individual customer, it can also process the same data for the huge customer volumes that top global retailers might get.

    Recommended Reading: Is There A Way To Recover Deleted Gmail Emails

    How Emails Get Delivered Through Amazon Ses

    Are you wondering how to make your email program a success? By the time you finish reading this, youll have learned about plenty of other tools to run a successful one!

    We all have some troubles with regards to email delivery because its sometimes challenging. In this case, there are plenty of other factors that affect the probability of our email delivery. Our content, our email list, our domain and target recipient can be given as examples.

    In this article, were going to cover some points and give some tips to improve the probability of your email reaching its target.

    Youve probably heard the term email program thousands of times. Actually, its very important to manage your communication system with your recipients. Today, were going to discuss a few topics for you to run a successful program.

    Lets start by learning how to deliver an email. Email deliverability refers to the likelihood that an email message you send will actually arrive at its intended destination.

    Are you wondering how to make your email program a success?

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