How To Write Engaging Emails

Have Fun Creating Engaging Internal Emails

The Importance of Writing More Engaging Emails | Webinar

If you want to create engaging internal emails, its worth thinking about what makes the organizationand its peopleso special. Embrace the unique characteristics of the people youll be addressing with your internal newsletter, and present the information to them in a format that aligns with how they already consume content.

Remember, dont be afraid to experiment, because you can always ask for feedback later. If youre thinking about starting to send out an employee newsletter and have no clue where to start, keep some of these ideas in mind once you have your internal communications plan in place.

Tips To Write Engaging Onboarding Welcome Emails

Dominique Jackson on May 29, 2020

Its easy to overlook the importance of a strong welcome email. After all, youve already gotten the customer to sign up, so they can just jump in and start using your product right?

Not necessarily.

Your welcome email is your chance to steer your new user in the right direction. Its your opportunity to give them the information they need to get the most out of your product.

If you blow it, youre essentially leaving it up to the user to figure everything out themselves. The end result of that is higher churn, dissatisfied customers and more resources put towards customer support.

Lets make sure that doesnt happen to you. Here are eight tips to write onboarding welcome emails that drive users back to your product. And we also threw in some real-life examples for inspiration!

Don’t Include A Question And Exclamation In The Same Subject Line

Here’s a subject line that can automatically wind up in a recipient’s spam folder: “Want a solution fast? Act now!”

The fast solution isn’t the problem in the example above. It’s also not act now although those are known email marketing spam words. It’s both phrases together. This is a classic email saboteur, and it comes in many forms. All you need is to ask and yell at the same time.

Oftentimes webservers flag emails as spam if they contain both a question mark and an exclamation mark in the subject line. The example above is a common one. A good solution? Don’t do that!

Not only is this format overdone, but it’s alienating to your audience. Open-ended questions are a show of ignorance any good marketer knows their leads better than that.

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Present A Clear Deadline

Every email should include a , or CTA. The CTA tells your customer what you want them to do next.

  • Follow you on social media
  • Sign up for one of your online courses
  • Visit your sales page
  • Watch a YouTube video

Your CTA can present a special promotion that encourages prospects to become customers. You might offer a bundle deal for two or three of your courses or a 20-percent-off coupon.

If you decide to go with a promotion for your CTA, make it time-sensitive. Your prospect is out of luck if they donât take advantage of it by the deadline.

Itâs called urgency and itâs one of the sharpest tools in your marketing arsenal.

When Would You Use An Email Pitch

How to write an email: 9 email copywriting best practices ...

An email pitch is useful in a variety of scenarios, including when your company is pitching a new product or wants to increase brand awareness. An email pitch can be a great way to connect with a potential customer who you’ve previously interacted with, and email pitches can also be useful for reaching a large number of new customers.


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Offering A Line Of Social Proof

Subject lines that include social proof can build instant trust with some of your email subscribers. Nearly two-thirds of consumers will buy from companies that have real product reviews and positive recognition. These should be used in your subject lines as evidence that your products are excellent and help your customers enough to offer their feedback.

The two main ways to use social proof are:

  • Customer testimonials and success stories
  • Company awards and evidence of recognition

Social proof in your email subject lines is a trust builder, and we encourage that you use it more often, especially with those segments in your mailing list that have yet to buy from you. Remember to back up the social proof with links in your emails main body, or else it merely looks like a hard sale tactic. Use your copy to explain how your customers have benefitted from your products, which is the most crucial part of any products purpose.

Proofread And Check Your Grammar Multiple Times

Theres no worse feeling than spending hours designing the perfect email template, sending it out to your contact list, and finding a glaring typographical error.

Typos are the worst, and with emails, they can constitute a sign of spam. It looks unprofessional and may even get your email blocked by spam filters.

Take the time to perform at least two rounds of edits to check for these typos and to make sure everything is polished before you send an email out to your customers.

Now that everythings grammatically correct, we can finally send our email out and reap the benefits.

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Proven Strategies To Get People To Open And Read Your Emails

Email marketing is one of the quickest and most effective ways to grow your brand and make more sales.


The average person receives 126 emails per day. Most of these get sent straight to the trash. And while we’d all like to think our emails are different, the truth is, a big portion of our subscribers will be deleting emails sight unseen as well.

The challenge of crafting effective marketing emails that your audience reads and buys from may seem impossible. However, with the help of these eight simple strategies, youll see writing engaging emails is not that difficult.

Tips For Writing Email Marketing Copy That Converts

Ask a Writing Prof: How to Write an Engaging Cold Business Email, with A.J. Ogilvie, PhD

Are you writing email marketing copy thats just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good news is that by the time youve finished reading this guide, youll know the secrets of improving conversions from email marketing so that you can get more leads and sales.

Recommended Resources: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Or, check out this post on the most current email marketing statistics.

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Smart Ways To Create The Most Engaging Email Newsletter

    With so many people working from home these days, professionals are relying on their inboxes to bring them news, information and entertainment more than ever before. Consequently, email newsletters are seeing a surge in popularity.

    Newsletters have always been a reliable format for company communications and marketing. However, a newsletter will only serve its purpose if it is engaging enough to tempt recipients into opening and reading it.

    How can a business craft an email newsletter that excites and hooks readers, leaving them wanting more? Here, 12 members of Forbes Communications Council share their insights into how to create email newsletters that draw readers in effortlessly.

    Forbes Communications Council members share their best tips for creating email newsletters that recipients will read.

    1. Be Consistent And Make It Useful

    Being consistent by sending your newsletter on the same day every week and putting useful information into it is key. Are you telling your audience about important dates they should be aware of or answering a question they have? Make it useful and relevant to their immediate needs and interests. -, Pacific Council on International Policy

    2. Focus On Offering Value

    Encourage Employee Feedback And Two

    Struggling to understand what employees actually want to read?

    Including an employee feedback system in your internal newsletterlike emoji reactions, employee comments, or pulse surveyscan be a great way to start improving internal communications.

    Emoji reactions

    Give your employees the ability to love, like, and laugh at any content you send them via email. With emoji reactions, your internal communications team can gather feedback seamlessly.

    Employee feedback comments

    The ways that internal communicators choose to engage with their employees should be reminiscent of technological experiences that they already enjoy. Basically, they should be:

    • Interactive
    • Visually appealing
    • Mobile-friendly

    Your employees are used to commenting on the content they interact with give them that ability by with employee newsletter comments. By turning comments on in, ContactMonkey gives your employees a platform to voice their feedback:

    Combining comments with your emoji reactions is a win-win situation: your employees can look forward to giving their opinions on issues that matter to them, and you get to collect both qualitative and quantitative feedback from your internal newsletter. Not bad.

    Employee pulse surveys

    Employee pulse surveys are an effective way to combine emoji reactions and employee comments. With pulse surveys, you can gather actionable data on your email communications in seconds.

    For instance, you might want to know how employees felt about the recent Town Hall meeting.

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    Pro Tip: Are Your Email Campaigns Generating Signups And Conversions

    To measure the effectiveness of your email marketing strategy, you may rely on Google Analytics to learn how your email campaigns are performing, which content is most popular with recipients, and how you can improve your strategy to bring in more qualified leads. Now you can quickly assess the performance of your email marketing campaigns in a single dashboard that monitors fundamental metrics, such as:

  • Signups from email. Are your email campaigns driving signups? Track the number of signups attributed to your email campaigns and use this information to make adjustments to your list segmentation, email copy, CTAs, and more.
  • Sessions by email campaign. How many website visitors do your email campaigns generate? Which email campaigns drive the most website visits?
  • Landing page sessions from email campaigns. This is a custom metric that allows you to track the volume of landing page traffic a specific email campaign generates from CTA clicks in your emails.
  • Sessions by Device Type. How many of your recipients opened your email on mobile devices vs desktops? Should you optimize your emails more for mobile devices?
  • Now you can benefit from the experience of our email marketing experts, who have put together a plug-and-play Databox template showing the most important KPIs for tracking the overall performance and success of your email marketing strategy. Its simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, its free!

    Keep It Short And To The Point

    How To Write Engaging Transactional Emails?

    While Statistas emails are like mini reports unto themselves, most marketing campaign emails should be even shorter. This is especially true if youre promoting an article or a video. Remember, the goal of an email marketing campaign is to get subscribers to click through to your site. Offer them only the smallest and juiciest piece of bait that will make them want to learn more.

    From my experience, a marketing campaign email shouldnt be any longer than about three sentences. Just enough to give them a sense of what you are promoting, without giving too much away.

    For example, take this email promoting a blog article that Venngage sent out a couple of weeks ago:

    This article was definitely controversial, and it had a high open rate. All subscribers were given was an attention-grabbing header and some brief lead-in text to the article. The focus in the email was the big blue READ MORE button, which many people chose to follow.

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    Catch More Clicks With Catchy Subject Lines

    At the end of the day, if your emails aren’t getting opened, they’re not getting seen. By using some of our tips, we hope you can come up with creative and engaging subject lines of your own. You already have great content to share now, prove it in your subject line.

    Editor’s Note: This blog post was originally published in July 2018 but has been updated for comprehensiveness.

    Originally published Sep 23, 2021 1:45:00 PM, updated September 27 2021


    Pick Your Words Carefully

    Studies have shown that some words perform better than others when used in a subject line, and some perform worse.

    Here are some tips for choosing the right words for your subject line:

    • The words yesterday and tomorrow have higher engagement rates than the word today , according to SendGrid.
    • Avoid using the word free because it causes a lower engagement rate than subject lines without the word free , according to the same study from SendGrid.
    • The words thank you, thanks, and breaking are among the top-performing subject line words, according to Adestra.
    • Formal words such as journal, forecast, whitepaper, report, and training are generally the most underperformed subject line words, according to the same study from Adestra.
    • You must choose the right words in your subject line.

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    Why Are Thank You Emails Important

    You are not entitled to your customers loyalty. This is something you have to earn. Regardless of what service or product you offer, there are tons of competitors offering something similar.

    Your subscribers really do not have to invest their time with your brand. One of the easiest ways to get people to stick with you is to show how valued they are. You can do this by showing genuine appreciation with thank you emails.

    These emails provide additional and vital information to subscribers.

    Here are a few instances when thank you emails can plan an important role:

    Create A Sense Of Fomo

    How to Write Engaging Email Content (Chapter 4: The Ultimate Guide to Email Marketing)

    Want to make people open your emails with urgency? Use a subject line that makes subscribers feel left out if they dont open your email. Your readers will probably not want to miss out on a freebie or discounted product/service depending on your industry or product range.

    More than half of people will experience FOMO when engaging with marketing/sales emails, so it is a great tactic used by all companies. FOMO can be strengthened, too By adding urgency to your subject lines, you can give off the impression that readers need to act NOW before its too late. The gravity in FOMO subject lines gives you a chance to promote discount periods and free trials purposely.

    FOMO doesnt need to be time-related. They are often used to offer a limited number of tickets, discount codes, free trials, vouchers, etc. Whatever scenario you end up opting for, it is essential to know that FOMO subject lines have proven to be very useful for conversion rates. Sixty-eight percent of email users have made at least one reactionary purchase due to their response after seeing a FOMO email subject line.

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