How To Write A Compelling Sales Email

Cold Email: Referral V3

How To Write Compelling Sales Letter Copy

Hey ,

My name is and I’m with . We work with organizations like to .

Could you direct me to the right person to talk to about this at so we can explore if this would be something valuable to incorporate into your events?


The next referral cold email is a template directly from the team at Predictable Revenue.

How To Use Templates Effectively

Templates are great. They can inspire you to create email copy that engages your prospects and persuades them to take action and they can help you speed up your results at the same time.

But theyre no silver bullet.

Copypasta never works. No sales rep should expect to simply paste a template into a blank email, swap in their prospects name, hit send, and expect to see results. Buyers are savvy they can tell when theyre being hit with a template rather than a genuine, personalized email and theyre unlikely to be impressed.

So how should you use templates? Which emails are they best suited for use in? And what degree of editing do they require for best results?

Rex Bibertson shared a few tips with me in a recent video call. Ive summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more.Templates are best used for repeatable messages.

Rex most commonly uses templates for highly repeatable messages things like meeting follow-ups. Same goal, same information. But what about more complex scenarios, like cold outreach? Should you ditch the templates altogether? Absolutely not but using them requires a little more effort on your part.

What works for one business wont necessarily work for you.

Use templates as creative inspiration.

Ask yourself: Does it make sense to leverage an offer template?

When personalizing, do your research in batches.

Personalize by category, rather than one-to-one.

Don’t Make It About You Or Your Company

Make it about the prospect and their need. Your first obstacle to overcome is to answer their question, “Why should I read this e-mail?”

You can overcome that objection by promising your reader a benefit. Here are three examples:

  • What If You Could Save A Nickel Every Time You Picked Up The Phone?
  • How Videoconferencing Can Save A Life
  • Why You Are Losing The Race To The Top Of The Career Ladder
  • In the first example, the objection is overcome by asking a question. This is effective because it hits at a core issue many people in all walks of life face. Everyone wants to save money.

    The second example promises medical professionals the ability to save lives if they use an unexpected technology. Whoever would have thought that videoconferencing could save lives? If you were a doctor, you’d want to know more about thatwouldn’t you?

    In the final example, the subject line uses fear as a motivator. If people think they are going to lose something that is important to them, then they will invest the time to read further.

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    What Are The Advantages Of Email Marketing In A Digital Strategy

    • The price is very reasonable.
    • No need for technical knowledge.
    • Basic knowledge to make your emails successful.
    • A good way to boost your brand image.
    • Perfect to get to know your prospects and analyze their reactions.
    • Personalized communication through targeting.
    • Easy to automate campaigns.
    • A technology in constant evolution.

    Here you are, ready to prospect new customers, write your first sales email and launch your campaign. We cant wait to read you.

    B2b Sales Email Templates That Got 73% Reply Rate

    50 Effective Sales Letter Templates (w/ Examples) á? ...

    Ok, now that we saw how the perfect cold email structure looks like, let’s move this conversation to sales email templates that will get your reply rates to jump high.

    Heads up! The sales email examples you’re about to see are some of the high-performing templates that helped our company drive revenue and reach $10,000,000 ARR down the road.

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    How Do You Get A Qualified Database

    Okay, now that you know your persona and how to get emails from prospects, how do you turn the billions of LinkedIn users into a few hundred highly qualified leads? Youre not going to send sales emails to the whole world.

    No. Actually, I forbid you to.

    Its not good. Not for you, not for them, not for the planet.

    Besides, you will have a big fat zero as an opening rate.

    And youre going to tell us that nothing works.

    So, youre going to have to find a qualified database on LinkedIn.

    Dont worry, weve got a full tuto that explains how and gives you secret techniques to find even more leads.

    Talk To Your Prospect’s Vendors

    Vendors are another resource to learn about a company. Trusted service providers are in a great position to refer you. Not only do they know how your prospect makes purchasing decisions they can make introductions.

    Hey ,

    Your commercial real estate broker, , suggested I reach out to you. Someone in your organization told them conference room booking is a real challenge. Everything is always booked even when people aren’t in the room.

    This is an easy fix if you’re interested in solving this problem once and for all. Interested?


    Make sure you get permission to use names when referencing vendors. The last thing you want to do is get your referral partner fired. Ask, “Would you mind if I email and say that you suggested we talked?” Then, you’re free to write, ” asked me to email you to see if I could help.” Or just call and start off with “I was talking to , and “

    Why this email works: Not only do you have a direct way to reach a prospect, you have the seal of approval from the vendor. The prospect probably gets several sales emails per day, but youll stand out because of the connection you made with the vendor prior to emailing the prospect.

    Read Also: How To Email A Video That Is Too Large

    Focus On Email Marketing Strategy

    To set up a sales email strategy, you need to pick up both the sales and the very technical basics. Lets look together to draw your strategy and how to prepare and configure your email before we get started. These two steps are an integral part of your prospecting strategy and cannot be separated.

    Without a prepared mailbox your emails will go into spam.

    Without good targeting and copywriting you will be blacklisted or added as spam by your prospects.

    Tailor The Body Length To Your Audience

    Email Copy Best Practices: Writing Compelling Emails That Convert

    An oft-cited Boomerang study concluded that emails between 50 and 125 words had the best response rates at just above 50%. However, more recent research by found that sales emails with roughly 300 words had much better response rates than those with fewer than 100 words.

    It largely depends on your recipienta short, cold email to a busy exec can be a good way to get your foot in the door. But if youre targeting a high-ticket B2B purchase , a longer, more detailed email can help establish a relationship. Just be sure the body of your email is to the point and extremely digestible.

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    Improve Your Email Marketing Campaign With Strong Copywriting

    Nothing determines the effectiveness of an email marketing campaign as much as the email copy. The contents of the email and your consistency will build trust that leads to the customer taking action.

    Project planning tools can help you maintain consistency. With the hacks above, you can make the content of your emails highly compelling. Good luck!

    Add A Unique And Consistent Signature

    Your sales email signature should be similar or even identical to the signature you use on other emails. Consistency is key because you want your prospects to know what to expect from you.

    There are a few elements you can use in your signature:

    ⢠Closing: The opposite of a salutation. Common closings include âBest Regards,â âSincerely,â and âAll the Best.ââ¨â¢ Name: Include your full name after the closing.â¨â¢ Business Name: On the next line, add your businessâs name. That way, readers associate the messaging above with your brand.â¨â¢ Tagline: You can also add your tagline after your business name.â¨â¢ Contact Information: Include one or two methods of getting in touch, such as your phone number and website address.â¨

    You can decide how formal or informal you want to make your signature. An example might look like this:

    Best Regards,Public Speaking for the Shywww.bestonlinecourses.com800.555.8203

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    Tips For Writing Effective Sales Emails

    Its likely that your prospective and current customers receive many sales emails every day. The strongest sales emails optimize structure, tone and content so recipients can quickly read and comprehend the message. Here are some tips to help you write more effective sales emails:

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    Why Learning How To Write A Sales Email Is Worth It

    50 Effective Sales Letter Templates (w/ Examples) á? ...

    Most people check their inboxes every day. Many people prefer getting marketing and sales messages in their inbox vs. other forms of communication like SMS or social media. So, it makes sense to use email as a sales engine for your business.

    You can even set up automated sequences that act as your best salesperson on autopilot.

    A salesman that doesnt need vacations, breaks, overtime pay, or benefits. A salesman that works 24/7 showing up at all hours of the day even when no one else can.

    However, the first step is knowing out what to actually type in those emails. You have a few options, including hiring a professional copywriter , treating it like any other piece of copy, or mastering a new skill and learning how to do it yourself.

    The first optionhiring a prois always a good idea, but its not so friendly on the wallet. If its out of your budget, youre not out of luck. Once you realize option two isnt an option , you come to option three.

    Not only will learning how to write sales emails yourself save you big bucks, but youll also learn an invaluable skill that most marketers treat like any ol piece of marketing collateral .

    Once you get sales emails down, youll be able to start making sales on autopilot without forking over thousands of dollars or suffering from night sweats at the idea of hitting send.

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    Subject Line #: Feeling I Can Help

    Anyone who creates SaaS marketing material understands the importance of speaking to an audiences pain points. Your sales emails should be no exception. What problems can you solve for your recipient? Why would they need your product or service. Take some time to better understand your audiences needs, then use those needs to craft emails that aim to help. For prospects who are ready to accept help, this email will be a breath of fresh air in their inbox.

    Talk Benefits Not Features

    Dont enumerate product features. Stop yourself from writing about the value you offer. Highlight the benefit your prospect may gain from it. Remember to be specific. Too vague benefits will dilute your message.

    It may be tricky at first, but when you really put yourself into customer shoes, youll feel it. Heres some advice on how to change the perspective with examples:Features vs. Benefits How to Present Your Product in a Cold Email? > >

    Another thing is that a pitch should be seamlessly linked to the previous part of your email. It should seem just like a natural continuation of an ordinary conversation. By all means, avoid making it forced and salesy.

    Heres more on how to do that: Value Proposition How to Tell My Addressee What I Want from Them? > >

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    Once More With Feeling

    Your email shouldnt sell.

    No, thats not a typo. No one likes to be sold, especially not in their inbox and definitely not by someone they dont know. Your email needs to be helpful. It needs to solve a problem, a specific one your recipient has.

    In the battle between facts and feelings, feelings will be the winner every time.

    If your teams cold emails read too, well, cold, you wont see any traction with recipients. Your prospects are likely smart people. If youre only reiterating the facts of their situation to them, theyre going to say, Duh, I know that we struggle with X. Stop reminding me.

    Orrrrr, you could get them to use emotions and imagination, picturing a world where they DONT struggle with X. And your salesperson is the one who can help them get there.

    This all sounds easy. Just talk about the easy-peasy outcomes! But there are ways to do this so you dont end up coming off like an infomercial.

    Tactic: Open the email with a qualifying question and then get specific.What do infomercials do? They make the pain point seem universal. Even if youve never had a problem maneuvering a blanket while you watch TV, you might see an infomercial for a Snuggie and think, I do have trouble getting my arms out from under a blanket.

    Thats great if you want to sell blankets with arm holes. If youre selling something more niche, your openers are going to have to be more specific and further qualify the recipient at the same time to make sure theyre a good lead.

    Use These Sales Email Examples To Write A Sales Email Prospects Want To Respond To

    How To Write Compelling Copy

    The best sales emails often take time to hone. With these sales email examples as your guide, you can start crafting a compelling message to that hot lead from marketing. Use the examples above as a launching point, and then test and refine your messages to discover what works.

    And with the Zendesk Sales Suite, you can create and save unlimited sales email templates and customize them for specific prospects with our email automation. You can also use integrations like Mailchimp to test email variationslike different subject lines and CTAsto see which ones are the most effective.

    Recommended Reading: How To Email A Video That Is Too Large

    What Are The 3 Fundamental Differences Between Cold Emailing And Marketing Emails

    • #1 Objective. The objective of Cold Emailing is to start a relationship. The goal is to create a connection with the prospect. The goal of email marketing is to get the prospect to buy.
    • #2 The interlocutor. A is sent to a contact who has already registered, either via a newsletter or a lead magnet for example. The objective of a Cold Email is to initiate a relationship with a contact that you have never contacted before.
    • #3 Copywriting. Cold Emailing is almost like an email to a friend. It is more flexible in terms of writing. Email marketing is much less so. The catchphrases are worked out a bit like an advertising poster or a sales page.

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