How To Start An Email List

Use Lead Magnets To Add Value

How to Start an Email List Tutorial Video #1

Yeah, but whats in it for me? We hear it in films, and its also true for real life we always want to know what the benefit is for us!

A lead magnet is an item or service that is given away for freein exchange for a persons contact details. When persuading people to sign up, it helps to add a little incentive into the mix!

Whether its a downloadable guide, a free ebook or exclusive access to a podcast, make signing up worth the effort.

Lemon Friday helps authors to build their platform on social media. Right now, theres a waitlist to become a member, but they STILL make signing up worthwhile. How? By delivering monthly PDF social media calendars to help people get ahead in the meantime.

Youll Make More Money

Imagine that each one of your website visitors is a lead. Doesnt it make sense to ask for their info so you can follow-up with them?

You already know theyre interested in your niche since theyre on your site.

Because of this, subscribers are much more likely to become buyers. Since these people joined your email list from your site, you know theyre already very interested in what youre offering.

Your subscribers put in the work to hear from you!

Also, since the average ROI on email marketing is 4300%, it ends up being incredibly inexpensive.

Embed Lead Generation Forms On Facebook

If your Facebook followers are not part of your subscriber list, you are missing a huge opportunity to engage with people who already want to hear from you.

MailerLite’s lets you easily embed signup forms on your pages so you can grab emails directly from Facebook without people ever having to leave.

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Schedule Facebook Post With Email Ctas

Heres another thing you can do on Facebook.

Schedule a few Facebook posts that encourage your followers to subscribe to your email list.

In your caption, offer a freebie to entice your followers to subscribe to your email list.

Heres an example from musician Jason Becker:

In his post, he encourages his followers to sign up for his email list while offering them a freebie when they do.

Set Your Thankyou Page

How To Start An Email List For Your New Blog... In 5 ...

While GetResponse does have a default thank you page thats absolutely fine to use, I would recommend creating your own customised thank you page, either now or in the future.

Why? Well, this is a great opportunity to promote an offer to your customers or direct them to something that may be of interest on your website. It also looks a bit unprofessional leaving it as a blank page with the standard GetResponse branding.

To create your own customised thank you page, youll need to create a page on your website with the information that you want.

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Create A Questionnaire To Engage With Your Target Audience And Collect Email Addresses

You can create a survey using or Typeform to engage with your target audience.

This questionnaire can be for market research or even crowdsourced blog content. You can include a field to collect email addresses and either add a note that lets people know they will get added to your list upon filling out the form or incorporate a question at the end asking if you can add them.

Send your form to friends and family, post it in Facebook groups, mention it on social media, and include a special offer for people who fill it out. For example, you could say, Upon filling out our short questionnaire, youll get a special code for 10% off your first online purchase.

You might even consider sending out a questionnaire before your product launches. This is a great way to get your email list started and bring friends, family, and potential customers on your startup journey.

Get An Email Service Provider

Honestly, before we even start, its very important that you get an email marketing provider that youre comfortable with and which can really help you to build your email list.

Of course, at this point wed recommend our own service, Omnisend to fulfil that need, but for the purposes of list building, there are many options to choose from.

This is one of the top list building strategies, but it will require a bit of homework from your side. What is important is that your email marketing provider has the following capabilities:

  • a variety of sign-up forms
  • the ability to send the signup to different lists
  • the ability to monitor the effectiveness of each sign-up form
  • the ability to segment your subscribers based on various behaviors
  • the ability to send automated messages based on these lists and segments

With that, youll have everything in place to start building your email list from scratch.

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Create A List Building Funnel

Looking for a quicker way to generate leads? Check out the conversion funnel a simplified way to create a list building campaign.

There are 2 kinds of a list building funnels:

  • Lead magnet funnel
  • With lead magnet funnels you can host your lead magnets, set up landing pages, create autoresponders, and promote them with Facebook Ads all in a matter of minutes.

    Pro tip: You dont need a lead magnet to start collecting email subscribers with lead magnet funnels. They come with a set of pre-made templates and content upgrades you can use in your own campaigns.

  • Standard opt-in funnel
  • These list building funnels can help you setup a full lead generation campaign even if you dont have a downloadable opt-in incentive. Use them to promote your newsletter, an email course, a monetary incentive, or a resource vault.

    Read more to learn how to build a lead funnel.

    Email Subscribers Regularly But Not Too Frequently

    How To Start An Email List in 5 Steps

    Building your email list doesn’t end with getting customers to sign up. You must also keep them on the list, which means reducing the likelihood that they will unsubscribe.

    Your autoresponder sequence is your first opportunity to create positive expectations around your email marketing. To reduce the number of customers who unsubscribe from your mailing list, create an autoresponder sequence that offers value and leaves customers looking forward to seeing your email in their inbox.

    The frequency of your email marketing is also key to building your email list. Many customers unsubscribe from a business’s emails because they are too frequent. However, if customers don’t see an email from you for months at a time, they may forget who you are and unsubscribe.

    To maintain your list, email subscribers regularly enough to keep them interested, but not so frequently that they feel spammed. This will depend on your business and your customers. You may have to run several test campaigns to determine whether customers respond best to an email every week, every other week, every month or only when you’re having a sale.

    FYI: Running test campaigns may be extra work, but it’s worth it. Email is one of the most valuable forms of content marketing you can use. In 2020, according to the Litmus State of Email Survey, email marketing earned an ROI of $36 for every $1 spent. Building and maintaining your list will pay off with the opportunity to market directly to your customers.

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    Work On Providing High

    Word-of-mouth is a powerful strategy when it comes to acquiring new contacts for your mailing list. You need to captivate your subscribers with content so theyre more inclined to recommend you to their friends and colleagues. Provide engaging and valuable email marketing content, with lots of exclusive materials attached to your letters. Existing subscribers can promote your company by forwarding your marketing letters to their network.

    This isnt only an email list building technique but also an email list decay preventive measure. The more exciting you make your email marketing campaigns and the more attractive they are, then the more people will be looking forward to receiving them.

    Automating Your Email Marketing With Autoresponders

    Congratulations on making it to the 5th and final section of this definitive guide! Youve come a long way.

    If youve been following along from the beginning, you have now learned how to grow your email list to epic proportions, youve segmented your list so that your emails are highly relevant to each individual subscriber, and youve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!

    The autoresponder series is arguably an online marketers most powerful tool for making sales. It helps you to successfully engage your email list, build relationships, and turn prospects into buyers.

    The best part is, once youve created it, your work is done, so you can focus on the important aspects of your business.

    So, what is an Autoresponder?

    An autoresponder is a sequence of emails that are automatically sent to a segment of people on your email list and is triggered by a specific event, such as joining your list, a certain browsing behavior, cart abandonment, downloading a PDF, or buying a product.

    The content of an email autoresponder series is created in advance and set up to send at the appropriate time with the help of your email marketing software.

    Every online business needs an autoresponder series for two main reasons:

    So, how do you create a highly effective autoresponder series? There are 4 basic steps:

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    Getting Visitors To Your Site First

    Building an email list necessarily requires one thing: that you have visitors to your site. While this article focuses mainly on converting existing site traffic, well quickly go over some proven methods for getting that traffic in the first place.

    For the most part, you have a few options:

    To get deeper insights into how you can get more visitors, you should read our 7 tips to flood your store with amazing traffic. Now lets look at how to setup a mailing list.

    Adding Email Captures At The End Of Your Blog Posts

    How to Start an Email List for Bloggers

    One of the most common methods of building a mailing list is through blogging. Weve written about this in more depth here, but heres a great example of it being used in action on the KISSmetrics blog.

    At the end of every post on KISSmetrics blog, they link to a white paper or free e-book, in which a reader must offer their email address for to download.

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    A Word About Unsubscribers

    I remember the feeling of seeing people unsubscribe. It hurt. I work my behind off to get great emails out and some people say, No, thanks. Farewell

    Im still not partying about unsubscribes but I know it is part of email marketing. What you want is a targeted and engaged list. Unsubscribing is good because it will remove those who are not interested anyway. Some only wanted to grab your kick-ass freebie, some sign up for just about anything free.

    Depart with no hard feelings. This is list-cleaning.

    Additionally to this self-cleaning, you may want to unsubscribe inactive users. I dont know about other platforms, but in MailerLite people who have been on your list for more than 6 months and didnt open any of the emails you sent are marked inactive and you can unsubscribe them with the click of a button.

    A well-maintained list will help to keep open rates high and unsubscribes low.

    Contests And Giveaway Apps

    9. Rafflecopter

    Rafflecopter is a unique mailing list-building tool that is focused on creating contests and giveaways on your website, social media, and email lists.

    This email list-building tool include custom theme designs, email platform integrations and the ability to track metrics like the number of entries coming from all of your social media platforms.

    Giveaways can be a great way to collect emails for your list since its common to ask for an email in exchange for entry.

    Just be aware that youll get a lot of freebie chasers who arent really interested in your content if you promote your giveaway too far outside of your existing audience.

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    Should You Buy An Email List

    It may seem tempting, but buying an email list is never a good idea.

    People will probably if they didnt sign up for your list. Plus, its not always likely theyre interested in your products if theyve never been to your website.

    Its not only legal but also ethical to only send emails to people who actually agreed to get emails from you.

    In the end, you rarely get what you pay for when you buy an email list.

    Facebook Page Cover Image

    How to Start an Email List with ActiveCampaign

    Your Facebook page has one piece of prime real estate with the opportunity for a great call to action to join your email list:

    Your cover image.

    Heres an example from Joshua Giuliani:

    Use an image with a call to action to click your cover photo. In the cover photo caption, include the URL to your email list opt-in.

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    Pin A Tweet With A Cta To Join Your List

    On Twitter, you can pin a Tweet to the top of your profile so that it remains static at the top of your page. This is prime real estate on your Twitter profile, as its the first Tweet anybody will see when they land on your profile page.

    Pin a Tweet with a call to action to get your followers to join your email list, like what Joe Hall has done:

    Huge Companies Love Email Lists

    Take a lesson from the digital marketing playbook of the biggest brands in the world. They spend tons of money on campaigns just to get people to sign up for their email list.

    For example, just think about the last website you visited to buy things like clothes, shoes or jewelry. Chances are, they asked for your email.

    These big brands are smart to use social media to build an email list on Facebook, Twitter, Instagram, and others. They focus so much energy on building their email lists because theyve seen amazing results.

    They know that email lists are super valuable and building an email list helps boost sales. Big name companies understand that email lists are fantastic long-term investments that have high returns for low costs.

    Even the social media companies themselves know how important it is to send messages to their email lists:

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    Benefits Of Building An Email List

    So, a lot of business owners and bloggers who are just starting out dont realize how important an email list actually is.

    The power of email lists is in the numbers. According to OptinMonster, email marketing sees a 4300% average return on investment for businesses in the US.

    To get started creating a simple form and email list right away, read our tutorial on how to create a simple contact form in WordPress.

    Here are some other strong reasons why building an email list is so important:

    Lets take a closer look into each of these benefits of building an email list.

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