What Your Coming Soon Landing Page Should Do
Your coming soon page can be short and to the point, or it can serve as a detailed sales page that helps you achieve multiple goals. It depends on whether you need a short-term placeholder page or a strategic destination for a longer-term pre-launch marketing campaign.
All marketing needs a destination. Your coming soon page is that destinationat least until youre ready to launch.
While there are many ways you can go about it, the most effective coming soon pages incorporate the following objectives.
Coming Soon Pages: The Centerpiece Of Pre
Coming soon pages are entirely optional, and not every business owner will create one.
But for those who want to run a pre-launch campaign while they prepare for the real deal, a coming soon page can let you start marketing and growing during your downtime, filling seats in your audience so you can launch to a full house.
Incorporating Outside The United States
It can be complex, but it’s possible for international merchants to incorporate a business in the United States, giving them access to U.S. based dropshippers and customers. The merchant will need to come to the U.S. to complete the necessary paperwork, have a trusted business partner in the U.S. who can act on his behalf or hire an agency to set everything up.
The following resources can help get you started with understanding this process, but we strongly recommend consulting with a legal professional before making any decisions:
Shopify’s first dropshipping book, The Ultimate Guide to Dropshipping, was originally published in 2013 and recently moved to our blog. Keep an eye out for the Second Edition later in 2020.
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How To Host Your Own Email When Using Shopify
As you probably know, Shopify will take care of hosting your online store, but it host your email. There are some free options out there, but heres one simple way to have a custom domain for Shopify and then have custom emails using that same domain.
For example lets say my Shopify store is www.myonlinestore.com and my emails are and etc.
To achieve this, I need separate hosting for my emails.
Note: This process will involve editing your domain DNS records. If you are unsure, simply send these instructions to your email hosting provider. To access your DNS records, you will need to login to your hosting provider where you purchased your domain name.
A Final Review Of The Shopify Email App
So now that weve helped you get started with the Shopify email marketing app, what do we think of the service overall? Despite being a relatively new offering from the e-commerce platform, we found Shopify Email pretty simple to use and of great value.
The segmentation filters are surprisingly powerful, and although the selection of templates is limited, this is a promising app overall that integrates seamlessly into the Shopify ecosystem.
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Plan Workload And Team Size
Now that you know how to open your own business, its time to dive into building your team.
How much work will you need to do, and what skills will be required to launch your business? These are fundamental questions youll need to answer because theyll guide both your timeline and your level of investment in your launch.
If you plan to do all of the work yourself, youre limited by the time you have available to invest. If you plan on hiring help, youll need to account for those costsas well as the time involved in finding and onboarding freelancers or employees.
Heres an overview of the basic skills youll need to learn, know, or hire as you launch:
Select & Customize Your Shopify Theme
There are lots of options and things to click now. Dont worry I cover most of it in this article. The only thing you should think about right now is your stores theme.
A theme is a pre-created website design you can add to your store to make it look pretty without writing code. There are hundreds of themes to choose from some are better than others. Many third-party developers create themes you can use that arent in the Shopify theme store.
To edit your stores theme, click Online Store> Themes then click the Visit Theme Store button.
Youll go to Shopifys theme store, which has free and paid themes.
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Change The Store Email Address
Click Store details.
In the Contact information section, click Edit.
Change your email address under Store contact email or Account email. Shopify uses this email to contact you about your account.
If you haven’t , then the Account email displays instead of Store contact email.
Go to your new email account’s inbox, and click the link in the verification email from Shopify.
To change the email or password that the store owner uses to log in to Shopify, you need to change the information in their account settings.
Advanced Classifieds & Directory Pro
Advanced Classifieds & Directory Pro is a flexible business directory, capable of adding an unlimited number of custom fields. This allows you to accommodate any type of business with the details they want to share.
This plugin, created by PluginsWare, has a 4.8 star rating and 4000+ active installs.
You can organize business listings under an unlimited number of categories and subcategories, making it easy for website visitors to browse the business theyre looking for.
Admins have full control of listings including how they look and which details get displayed, the number of columns, and ability to change views based on category, location, or sort order.
Users can also add a Google map or images and videos with YouTube or Vimeo, making their listings stand out and engaging potential customers.
Theres advanced search facilities for users to find what theyre looking for by keyword, category, location, custom field, or price range.
Monetization options include featured listings, PayPal and Stripe payment gateways, WooCommerce integration, and free plans that dont require WooCommerce.
Revenue Options include featured listings and WooCommerce integration. Free plans are built into the plugin, so WooCommerce isnt required. For payment gateways, you can use PayPal or Stripe.
Some features mentioned are included in the free plugin. You can upgrade to all features in their pro version, starting from $95.88 for an annual license.
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Add An External Domain Using The Shopify Mobile App
1. Open the Shopify App on your mobile device and press the Store icon in the bottom right corner.
2. In the Sales channels section press Online Store.
3. Press Domains
4. Press the dots in the top right corner to display the dropdown menu. Press Connect existing domain.
5.Type the domain you want to connect into the empty field and press Next.
6. Now Shopify knows which domain you wish to connect but for it to work you must change your domainâs DNS settings to point to Shopifyâs servers.
7. Log into your domain providerâs dashboard, select the domain you wish to use and click Manage Zone .
8. Create/edit your A record to point to the Shopify IP address, which is 126.96.36.199 and set TTL to the lowest time possible .
9. Create/edit your CNAME record to point to shops.myshopify.com and set TTL to the lowest time possible .
Note that it might take up to 48-72 hours for these changes to take effect across the internet depending upon your domain registrar.
Once your domain settings have been verified by Shopify you should receive a notification. You can also check by revisiting your Domains screen. After your domain has been verified you need to make it your primary domain by following the instructions below.
Set Up Shopify Store Easily
Its almost effortless to create a store on Shopify. It doesnt take a lot of technical knowledge or skills, just a few simple steps that you have to follow. After that, you will just need to look up some online guide on how to import a product, create a domain, begin selling, and youre good to go.
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Gymshark: Giving Sneak Previews
Gymsharks is a great example of how ecommerce brands can launch coming soon pages. It features upcoming products through an in-depth page of descriptions and images. This gives shoppers everything they want to know about specific items, such as product improvements and materials, plus launch dates, so shoppers know when to expect the collection to drop.
Example Of A Shopify Platform For Beginners
For example, if a business were to use the theme Simple as shown above. It will show that the brand is towards the beauty industry. This is due to the clean and minimal theme that beauty brands tend to go for in their online stores.
This theme is simple and straight to the point. This theme focuses on four tabs: Home, Catalog, Blog, and About Us.
The home tab is an overview of the brands featured products. Such as, brand images, product information and job openings for cosmetic marketing professionals.
Furthermore, the Catalog tab focuses on its collection of products. This gives an insight into how the company manages the category of their products.
The blog contains the contents of new collection launches. When creating a Shopify platform it will be ideal to have blog tab on your site. This helps customers can get a better understanding of your products.
Want more information to build a better Shopify website? to read more.
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What Is The Best Way To Legally Run A Shopify Store
You can register a business and file for an EIN, but you dont need to if your business is small or medium. You can run your Shopify store as a sole proprietor and use your SSN or SIN for tax purposes. However, you may need to file for an EIN if you have employees.
Check with the local authorities or let the IRS do the work theyre paid to do and call their office to ask whats the best way to go about it.
Why Do I Need Google Analytics If I Already Have Shopify Analytics
You may be thinking your Shopify Analytics platform offers all of the information you need to make an educated business decision.
But while this provides a general summary of how your store is performing, it does not give you all the information you need to make the best-informed business decisions.
Your Shopify Analytics dashboard can show you total sales, average order value, and conversion rate. It also has pre-built reports that require very little setup on your part.
This analytics source is convenient, but it does have some pretty impactful drawbacks.
Screenshot from Shopify Analytics, November 2021
For example, if you are looking to compare different traffic sources or what types of devices are commonly used when making a purchase, you will not be able to see this breakdown unless you use Google Analytics.
You can also use Google Analytics to identify how users engage with your site. If you discover your site is primarily visited through a mobile device, your team can begin to optimize your stores UX experience for those end users.
Google Analytics is a little more difficult to use, but it is the best tool to give a robust overview of how customers interact with your online store.
You can gather information needed to segment your customers into more effective marketing funnels, and create marketing campaigns that scale with your business.
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How To Start A Business Directory Website
To start a business directory website with WordPress, here are the steps involved:
Choose a niche for your directory site.
Consider monetization options.
Set up your site and decide which software to use.
Promote your online directory.
Setting up a directory site is the straightforward part. Choosing the right niche and defining your marketing strategy is where you should focus your efforts.
Lets break each of these steps down, starting with your niche.
Add Your Products To The Store
Navigating the bar on the left select Products. You will then see a green Add a product button in the middle of the page. Use the following screen to add as much detail as needed about your products. Especially look at those that will help with SEO such as name, description, and URL. Include as many details as possible to help inform the customers about your items.
This is the screen where you upload product pictures. Once the images are uploaded, you can rearrange them so dont worry about uploading them in any particular order.
The Product screen. Make sure you fill out as much information as possible.
Once everything is filled out, always remember to click the Save product button in the top and bottom right corners.
Set Up Collections
A collection is any group of products that have some features in common that customers might look for when visiting your store. For example, your customers might be shopping for:
- Clothes specifically for men, women, or children
- Items of a certain type, such as lamps, cushions, or rugs
- Merchandise on sale
- Items in certain sizes or colors
- Seasonal products, such as holiday cards and decorations.
Products can appear in any number of collections. Usually, you would display your collections on your homepage and in the navigation bar. This helps customers find what theyre looking for without having to click through your whole catalog.
The Collection set up screen works in exactly the same way as the Product screen
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The Future Of Business Leaders
Maclean said the event allows students to put all of their courses into a real-life context while working with a real-life client.
We encourage students to be innovative with their presentations, and like in the real world, judges may interrupt their presentations. It is all done to better replicate the modern type of client presentations that students will be performing when they graduate, he said.
McDougall called attention to the importance of inventiveness and communications.
We are looking for not only creative ideas but compelling ways to communicate your idea, he said.
Maclean said the experience is rewarding for both Ivey students and faculty.
You get to see how much students have developed their presentation and analysis skills over the first semester. Its remarkable seeing the growth that occurs in just a couple of months, he said.