How To Send Out A Newsletter As An Email

Do I Need An Email Server Of My Own In Order To Send Out Email Newsletters

How to Send Your First Email Newsletter from MailChimp

A lot of components come together when sending out an email newsletter: a software or web application that creates the newsletter, and an email server that sends it out. Generally speaking, youre free to manage each of these components separately. You can install the newsletter software on your server or client computer, and then use the email server provided by your web hosting provider .

Unfortunately, most of these email servers aren’t suitable for sending out a massive number of emails. Most servers shut you down when you try to send out several hundred emails in an hour. One way to deal with this issue is moving to an external email server such as Mailjet or Sendinblue.

Another option, which is really more theoretical than anything else, is running your own email server. A quick cost/benefit analysis often makes this an unrealistic option for most small businesses. Sending out emails isnt that much of a problem. However, if your email server doesnt have a good sender reputation, your emails wont be accepted by major email services such as Gmail, Yahoo, AOL etc.

If you want to take the easy way out, you can opt for a hosted email system. Here, the provider doesnt only give you access to the newsletter software it also takes care of maintenance as well as deliverability for you. You’ll often get some templates to start with, too. These kinds of newsletter tools are our focus here at EmailToolTester:

Choose Your Subject Line And Sender Name

Your audience may like different things, but we’ve found that having a sender name from a real person increased opens and clickthroughs. Try running an A/B test to see if it works for you, too. Whatever you choose, make sure it’s something recognizable so recipients aren’t confused as to why they’re receiving your email.

Subject lines are a little trickier. Lots of things can help you put together a , including brevity and an immediately actionable value proposition. That being said, some really great marketing emails have been sent with the subject “Hey.” Use the subject line best practices as a jumping-off point, then run your own A/B tests to see what your audience loves.

Define Your Email Newsletter Objectives

Before setting out to create a newsletter, you should define your objectives. Successful newsletters are goal-oriented, audience-specific, and support a larger marketing strategy.

For this reason, the first step to creating a newsletter is planning. Ask yourself these questions:

  • Who is my target audience and what are their needs?
  • What are the goals of my newsletter? E.g. generate web traffic, increase sales, build better customer relationships, create a loyal following for your content, etc.
  • What type of content am I sending my subscribers? E.g. exclusive offers, new articles from the blog, promotional deals, updates, etc.
  • How frequently will I send my newsletters?
  • What do my subscribers get from my newsletters?

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How To Measure The Success Of Your Email Newsletter

To ensure success with your email marketing campaign, you need to have a good plan. Part of that plan is testing out what works and what doesnt, and email marketing platforms have metrics that can tell you whether your emails are working or not.

These metrics tell you:

  • How many people open your emails
  • How many people click on links within your emails
  • How many people unsubscribe from your list

Pay close attention to these metrics after each campaign. Theyll show you where you need to make adjustments and whether any changes youre making are paying off.

For instance, if youve had a lot of unopened emails and decide to write more personalized copy for your next campaign, you should definitely see an increase in your open and click-through rates.

Segment Your Contacts For Better Targeting


Instead of sending the same message to all of your customers, leverage segmentation to make the most of your emails. Think about how you can use the information you have about your customers to create segments and send tailored email campaigns that really speak to a specific group within your database.

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Customizing The Design Of Email Newsletters

Ghost allows you to customize the design of your email newsletters, including:

  • Turn publication icon and title on or off
  • Choose a font style and alignment for the email header
  • Choose a font style for the body of the email
  • Update your footer information

All of these things can be quickly adjusted from Ghost Admin in the settings.

Settings Email newsletter Design

Email Platform Functionalities You Need For A Successful Newsletter

Finding the best emailing platform for your business will depend on the needs of your company. But here are a few features that can help you make the most of your email program:

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How To Send Your First Email Newsletter In 5 Steps

    With so many modern channels for marketing, such as social media, content marketing and online advertising, are email newsletters still relevant?

    According to the Direct Marketing Association, email has the highest ROI at 40x compared SEO, ads and other activities. If you havent incorporated email marketing into your inbound marketing activities, this blog post will help you get started.

    What Conventional Wisdom Tells You About Email Timing

    How to Create and Send a Newsletter with Mail Poet

    As a starting point, put yourself in the shoes of your subscribers. Think about their daily routines, habits and mindsets. You might not have all the data yet, but you probably know your target audience pretty well. When would they be most likely to engage with your email campaigns?

    Often, their week plays out something like this:

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    Send Campaign To Yourself

    After youve completed the To, From, Subject, and Content sections of the campaign builder, you should see a green checkmark next to each. That means you’re ready to send your sample newsletter to yourself.

    To send your sample newsletter, follow these steps.

  • Click Send.
  • In the pop-up modal, click Send Now to confirm your send.
  • Your sample campaign is on its way!

    Pick One Primary Call

    Okay, part of what makes a newsletter a newsletter is that youre featuring multiple pieces of content with multiple calls-to-action . But, that doesnt mean you should let those CTAs share equal prominence.

    Instead, let there be one head honcho CTA — just one main thing that you would like your subscribers to do. The rest of the CTAs should be in-case-you-have-time options. Whether its simply to click through to see a blog post or just to forward the email to a friend, make it super simple for your subscribers to know what you want them to do.

    Check out Second Glass‘ email newsletter below, which was promoting their most recent Wine Riot event in Boston. It’s colorful and chock-full of information … but it’s also pretty obvious what they want you to do: purchase tickets for the event. By placing this CTA above all the other pieces of information, Second Glass increases the chance that their email recipients will click on it.

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    Choose Or Design An E

    Once youve decided on which email marketing app youre going to use, you need to sort out how your newsletters are actually going to look.

    The good news is that all the solutions mentioned above provide a wide range of newsletter templates that you can use as a starting point for your e-newsletter design.

    Once youve picked one, you can then tweak it using a drag and drop editor so that your e-newsletter matches your brand. You can then save and reuse this as your own template for your future newsletters.

    If your design skills are not particularly strong, you could consider hiring a designer to set up your e-newsletter template.

    But in most cases, you should be fine with tweaking an existing option from your email marketing apps template library.

    Schedule Your Email According To Your Convenience

    Send Individually Add

    Although you get a send later function in the traditional method, the professional methods email scheduling process is advanced and more productive. You can choose from 40 timezones worldwide and schedule the newsletter according to the best suitable time.

    If you are based in Europe and your subscriber is located in Chicago, you wont need to count the hours. Instead, just choose the timezone and schedule it. This will make your newsletter process fast and effective.

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    The Best Time To Send An Email Newsletter

    This question is still disputed by marketers. Theres no one-size-fits-all approach, but note that sending too many emails is one of the main reasons that users unsubscribe.

    According to the research, 60% of people want to receive promotional emails from brands weekly, and more than 80% monthly. A little over 10% of people would like to get an email every day. Take into account that these stats apply to promotional emails. An email marketing strategy usually implies sending not only advertising emails but newsletters, trigger, and transactional emails. This means that you should thoroughly plan the entire number of campaigns you send so that you don’t scare away your audience.

    To send consistently but not to overdo it, we strongly recommend creating an email marketing calendar. It should contain all the emails youre going to send users each month. This way, you will have a clear picture of your marketing activities and you will be able to make changes on the go.

    The best option is to ask subscribers how often they would like to hear from you. Provide each email newsletter with a link to an email preference center where users can set up the desired frequency. Also, it’s a great idea to inform leads about your email sending frequency in the subscription form. This way, they will be fully aware of your email marketing strategy.

    Now let’s discuss the email structure.

    Make It Easy For People To Unsubscribe

    This seems kinda counter-intuitive, but its key if you want to maintain an active, engaged subscriber list. Dont use weird language like Alter your communication with us. Dont hide an unsubscribe button behind an image without alt text. Besides keeping your list healthy, having a clear unsubscribe process will help ensure your email isn’t marked SPAM before it hits the rest of your list’s inbox.

    Take a look at charity: water’s newsletter below to see how to do this right. The link to unsubscribe is bolded and capitalized, making it really easy for you to take action on it . No footer hunting required to uncover where the heck you can change your email settings.

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    Choosing The Right Email Service Provider

    The first thing you need to do is determine which ESP youll work with.

    Ideally, you should look for a tool that allows you to scale so you dont need to change platforms as your company grows.

    Here are a few other things you should consider while looking for the right ESP:

    • List Management: Your email service provider needs to make it easy to manage your contact list, segment lists, rearrange groups, and send and track customized messages.
    • Easy-to-Use Editor: Any email marketing service provider you choose should be easy to use and integrate well with your lead generation tools. You dont want to spend hours and hours fussing with a builder.
    • In-depth Reporting: Choose an email marketing platform that lets you use a data-driven approach to email marketing so you can access the strengths and weaknesses of your campaigns and adjust accordingly.

    Already have an ESP? No worries.

    Constant Contact offers an easy-to-use, lightweight interface and is great for both big and small businesses. And, as one of the largest email marketing services in the world, Constant Contact is able to offer great deliverability rates and highly rated support with every plan.

    You can use their drag and drop editor and email newsletter templates to create and send professional emails. You can even send automated emails to new subscribers.

    Plus, the emails are responsive, so they look great on mobile devices and desktops.

    Oh, and an enormous library full of training tools.

    Be As Creative As Possible

    Sending email newsletters with MailChimp – Beginner’s tutorial

    You dont have to stick with one format for your newsletter email. For example, you may not have the bandwidth to create a lot of your own content, so you can share content that you know will interest your audience. Think podcasts, articles, or people to follow on social media. You may not have a product to share updates on because youre a service business. Thats fine! You can share tips and best practices related to your industry, or even more generic advice that everyone needs, like productivity and time management help. You can call out your favourite tools and apps, share case studies about your clients or service the list goes on! Dont limit yourself to the framework of the newsletter email examples youre used to seeing. Theyre a great guide to use and be inspired by, but always think about what will work for you first.

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    How To Create An Email Newsletter

    6 Oct 2021

    Beatriz Redondo Tejedor

    // Head of Content

    So, youve decided to create an email newsletter. Hooray for you! Or maybe someones suggested you launch one, and you really have no idea what theyre talking about? Whether youre an email newbie or you just want to make sure youre doing things correctly, weve got you covered.

    Right on cue, heres the best email newsletter post ever.

  • Send awesome email newsletters with Mailjet
  • Sending Emails To Your Database

    One of the best ways to keep your community informed about current consultations is to send them regular email campaigns. Email campaigns can be used to send project updates, regular communications and can also be used to drive participation in your new projects.

    Note: Only Site Administrators can send newsletters. Project Administrators cannot send or view newsletters in EngagementHQ.

    Newsletter emails in EngagementHQ are directly linked to your community database allowing you to accurately target specific community segments for participation. This database is captured through the signup process for your EngagementHQ site and your segments will be dependent on the signup form questions you asked your community to answer. To find out more about setting up a registration form, you can read our article “Developing a registration form.”

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