You Only Get The Best For The Very Best
When starting your email marketing campaign, you are not just interested in email opens and mail schedules. Thats not enough Intel you can use to qualify a lead. You need to know which links and pages your customers are raving. Unfortunately, Gmail alone cant supply you with that info.
Thanks to the evolution of tech space, more mail merge tools are coming up to put this email marketing conundrum to rest.
Thanks to Send Via Gmail option in SalesHandy, you can easily send customized emails from your own Gmail address. No one can tell the difference.
Here is how you can get started on the SalesHandy dashboard.
Step 1: Hit the Email campaign button and create your campaigns.
Step 2: Enter your Campaign Title and select your Recipients List. In this case, you can upload a Comma Separated Value File. Only email column is mandatory in your CSV file. Apart from email column, you can add up to 20 customizing subsequent columns to personalize your emails.
After uploading the CSV, youll get an option to verify your email list. Click Ok and cleanse your list by deleting all the invalid, inactive and fake email addresses. This will increase your sender reputation by decreasing your bounce rate.
Step 3: Choose Gmail as your preferred method for sending the emails.
Step 4: Create a template so that you dont need to copy paste the email content every time you shoot the campaign.
Step 6: Start your campaign.
Communicating Within A Company
Large companies often find it beneficial to send out mass emails to specific departments to inform them of any recent developments or changes in business procedures. Individual staff members in a company can also send a memo to everyone in a department by sending a mass email. As every recipient receives a copy of the email to archive and store for reference in the future, sending emails to multiple employees in an organization can help managers and other key personnel share updated information quickly and effectively.
Advanced Features For Gmail Bulk Email Campaigns
Other features provided by GMass to improve your bulk email campaigns in Gmail include:
Other features provided by GMass to improve your bulk email campaigns in Gmail include:
1. Automatic Follow-ups in Gmail
You cant expect everyone to respond to your emails. Some may have forgotten about it, some may never have seen it, and some were too busy to answer.
What do you do in this situation? You send a follow-up email. But what if you have to send one to a large number of people? Isnt it impossible to manually type each follow-up message within Gmail?
Fortunately, GMass automates your email follow-ups. It also allows you to customize every aspect of the emails:
- You can choose how frequently youd like to send follow-ups.
- You can limit the number of follow-ups each recipient gets.
- In each follow-up, you can personalize the content to match your needs.
Here is a detailed guide on how to set up automatic follow-ups in GMass.
2. Advanced Personalization in Gmail
The majority of bulk emails are not personalized, which is a problem. And why is that a problem? Because if someone thinks youre sending out mass emails to everyone, its considerably more challenging to make a connection with them.
Its nearly impossible to individually address each subscriber when you have an extensive mailing list. Fortunately, GMass can assist with this.
GMass provides you features like:
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Send To Multiple Recipients Using The Bcc Method In Gmail
Perhaps the simplest method of doing this is the BCC method. This works by sending the email to a single recipient, often even to yourself, and adding every intended recipient of the email as a BCC.
Contacts added into the BCC field will receive a copy of the email, but this wont be visible to the recipient of the email, nor to other contacts added as BCC .
Note: Dont get this mixed up with the CC option. Contacts added as a CC to an email will be totally visible to every other personincluding other CC recipients.
Email Tracking And Analytics :
Email tracking allows you to see if your emails are being opened and clicked on, allowing you to figure out what works and what doesnt. Unfortunately, Gmail does not provide a specific email tracking and reporting dashboard.
How GMass Can Help
With GMass, gathering data about your emails is easy.
Open tracking allows you to view how often your emails are opened by recipients, offering you a good idea of what content captures your audiences attention. GMass also enables , which allows you to analyze how your audience interacts with your communications more deeply.
GMass automatically converts all of the links in your newsletter to a trackable format. Once you connect GMass with Gmail, information regarding which links your recipients click begins to flow. In addition to this, GMass records all of the essential information about how often your messages are opened, read, responded to, and bounced. You may just sit back and let GMass handle it all for you!
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How To Send Personalized Mass Emails In Gmail
To send personalized mass emails in Gmail, it is necessary to install particular extensions or add-ons that will allow email merge with Google Docs and Spreadsheet. In the spreadsheet, you create a list of all contacts and attributes like name, job title, company, etc.
Thus, you insert a macro, for example, } into your emails, and a corresponding value will be pulled up from the file you have created. For this purpose, every value should be placed in a separate column, like this:
Merge tools vary in the features they provide. For example, Yet Another Mail Merge provides statistics on email campaigns and allows sending a mass email to a maximum of 100 users per day. Contact Monkey, an alternative tool, allows personalization, email tracking, email scheduling and integration with Salesforce. Gmail Mail Merge has personalization, scheduling, tracking of email opens, and supports email aliases so that a secretary or a virtual assistant can send mass emails on behalf of a manager. Meanwhile, more advanced users can build their own mail merge tool using Google Sheets and Gmail following .
While merge tools allow expanding the functionality of Gmail, they still lack many useful features only dedicated email marketing platforms can provide.
Monitoring Engagement With Your Emails
You should monitor the number of emails going out from your accounts, as well as review analytics such as open rates, unsubscribe rates and deliverability. Ensuring these stay in a healthy range is the best way to avoid ending up with a poor sender reputation.
Review your email engagement frequently so that you can spot where there is a lack of engagement or contacts unsubscribing, and reflect on why that might be. Some reasons include, but arent limited to:
- Bad or no segmenting of your audience.
- Your domain hasnt been authenticated.
- Your content is spammy.
- You bought a bad email database.
- You dont have double opt-in or other means for ensuring people actually want to be on your list.
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Send Mass Emails That Dont Look Personal Using An Email Service Provider Like Mailchimp
Need to send a bulk email to more than 2000 people today ? Then this is probably your option of choice. If not, skip to option 3!
The upside of this method is that you can email thousands of people at once, fast.
The downsides of this method are that:
If all thats okay with you, have a look at our guide on how to use Mailchimp .
If you want to send mass emails that seem personal and are more likely to get read, well get to that now.
When Shouldnt You Send Mass Emails
Though mass emails are a great way to reach a lot of people at once, you can run into some problems when sending a single message. Theres a problem with a mass email: its not personal at all. So when youre sending a message that needs to look personalized, sending a mass email is not the best option. Lets say you want to send a pitch deck to investors.
Sending a mass email without mentioning their first name or any other specific information will just make it look like you dont really care whether they reply. Often, personalized emails will guarantee a higher success rate, as it looks like youre really putting in the effort to connect with these investors.
The same problem occurs when you send out an email to a company you want to connect with to talk about potentially signing up as a new client. Most people get at least a dozen random emails a day that dont look personal in any way. And its a shame because it simply looks like you havent really put any thought into who youre talking to.
Using Hi, rather than Hi Stephen, for example, already shows that you are most likely sending the same email to several people. As a new potential client, the approach of sending an email that is not personalized whatsoever will look bad. Its obvious that you havent put much thought into why you are reaching out to this person.
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Do Your Contacts Really Want Your Email
The easy way to avoid ending up in a spam folder, or worse, on a blacklist, is to ensure your contacts want to receive your email in the first place.
The best way to do this is with a double opt-in method. This is where you send an email to a contact after theyve signed up to your email list, and ask them to confirm that they want to receive emails from you.
This isnt required, though, and single opt-in is still a valid method, as long as you have permission to contact them.
Building lists yourself organically is the best way to avoid high bounce rates, end up in a blacklist or receiving spam complaints.
Tip: Check if your email marketing is affected by Europes GDPR or the Canadian Can-spam act, as there can be hefty fines for non-compliance.
Sending Bulk Emails: How To Send Mass Emails In Gmail
Sometimes you need to send a message out to multiple people, perhaps even regularly, but you dont want to splurge for an enterprise-level email marketing software that has almost as many features as the computer it runs on. This is a limbo zone between needing something beyond basic email capabilities and a high-level marketing tool. You could call this zone email marketing light.
Besides looking at a full-blown email marketing program, there are two answers for how to send mass emails in Gmail: either use Gmails native functionality or go with a third-party extension. Lets go over the specifics of each option.
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Easy Steps To Send Mass Emails That Seem Personal
These 5 steps are common to most mass email platforms out there.
Well show how to do it with Salesflare, because its the software we built and use ourselves, but also because it has a series of advantages:
- You can start from your existing contact database
- You can use any data from that database to personalize emails
- You can connect multiple inboxes at no extra cost
- Its super easy to use
- You can organize the further follow-up within Salesflare too
- And you can even track your prospects/customers as they check out your website!
Not convinced about using Salesflare? No worries, like I said, the steps are the same across platforms, so lets dive in.
Advanced Reporting & Analytics
One of the things you need to boost your efforts is data! Collecting important insights about your campaigns is essential to optimizing your marketing efforts as a whole. With a dedicated email tool, you can track important email marketing metrics, such as your opens, conversions, click-through rates, and more.
Monitoring these will help you make important decisions that will impact your email marketing strategy and your success. Moreover, collecting data will allow you to run a variety of tests, like A/B Testing. Lets see more below.
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Why You Need An Email Marketing Service Like Sendinblue
Gmail mass email will put your sender and brand reputation at risk. To be able to send marketing emails to large volumes of contacts, you need a dedicated bulk email service like Sendinblue.
You can test-drive Sendinblues free plan with up to 300 emails a day and unlimited subscribers. No credit card required.
Still thinking about Gmail mass email? Here are 5 reasons to invest in a professional email marketing service to send mass email.
Why Send A Mass Email And Hide The Recipients
There are countless reasons for people to want to send emails to multiple recipients without letting them know who else is being contacted. Its a common need for a lot of people, especially:
- Salespeople, to get in touch with clients and prospects.
- , for running email marketing campaigns.
- Recruiters, to update people on open positions, or to update applicants.
- Organizations, for sending information to members, particularly if anonymity and discretion are important components to the organization.
The main benefit of doing this is the power of a perceived individual mail. Sending a mass email, where each recipient can see the long list of other recipients, can often feel very spammy. Its very impersonal and can make people extra aware that the email is mass-sent.
But, with an email that is sent directly to each recipient, it feels a lot more personal and direct. The end result is often much higher engagement rates with the email and a significantly lower chance that you end up in the spam folder.
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How To Send Emails To Multiple Recipients Without Recipients Knowing
If you use Gmail to send bulk emails, you face a common problem the list of recipients is visible to every recipient. To eliminate this, you can either use a Blind Carbon Copy, or what you may need is a specialized service.
BCC stands for blind carbon copy. This field is placed right under “To” in Gmail. All the email addresses you enter here aren’t visible to recipients. Still, you have to enter something in the “To” field.