Lay Out The Welcome Mat For Customers
Since your welcome email is often the first time your brand enters a customers fiercely guarded inbox, you need to earn your place there and make the message count.
While a welcome email carries a lot of weight, its ultimately just the first interaction in a hopefully long and fruitful relationship. Set the tone, say something compelling, and give customers and subscribers a reason to come back. Then, get to work on consistently sending great newsletters, so subscribers know giving you a chance to reach their inbox was a good decision after all.
Structuring Your First Welcome Email
The welcome emails above dont have a great deal of text, do they? Hardly any of them have paragraphs most of them are strong offers paired with great visuals.
You can put something together thats compelling without as significant of a investment in email design, at least initially. Take a look first at some DIY photo-editing tools. Use photo-editing software like GIMP or Canva to write a big Welcome over one of your hero images and use that as a banner of your email. Or, use the collage tool of PicMonkey to put all of your products together in a collage.
Youll also notice that these emails fit broadly into three themes:
Transactional Emails Every Shopify Store Needs To Send
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A transactional email is an automated email between a sender and recipient. Its triggered whenever a customer takes an action on your website, such as signing up for your email list or making a purchase.
Transactional emails have the highest form of engagement compared to traditional emails: They have 8X more opens and clicks and can generate 6x more revenue.
In this blog post, well cover the best emails you can send to optimize the customer post-purchase experience and drive more sales.
Lets get started.
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Will My Emails Send Only To People That Subscribe To My Email Marketing List
Yes, you can only email people who opt in to receiving emails from your business. You will see those customers listed with an Accepts marketing indicator on their customer page. Shopify Email filters out any customers that do not accept email marketing for you.
The number of subscribers in your customer group in Shopify Email might differ from the number of subscribers in the Customers section of your Shopify admin. To maintain your sender reputation and deliverability over time, subscriber email addresses that consistently bounce back are not able to be emailed using Shopify Email.
Make Sure That You Test
Regardless of your design, youll have to test each email to ensure the output looks right from a customers perspective. As developers, we should always be thinking about how the end product will look and feel for our clients customers. On the notification settings page there are two options for testing, by previewing the notification or by sending a test email.
The preview function is very helpful if you are making quick edits, but its advised that a test email should be sent once youre finished working on a template. Better still is to go through the actual process with a test order, to look out for any possible pain points you could have missed, so that you are 100 percent sure that everything will run smoothly.
Have you experimented with customized Shopify email notifications and added new functionality to emails? Wed love to hear from you in the comments below!
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Iii 10 Shopify Email Marketing Best Practices
Officially launched on September 20th, the new IOS 15 features a series of privacy updates designed to cloak email activity and block ad trackers. While Apple continues to advocate for consumer data privacy, this new update is causing a stir in the digital marketing world, especially to those who rely on first-party data reports when targeting Apple consumers.
Some of its main features that might have significant effects on your Shopify email marketing strategy include:
- Mail Privacy Protection – allows Apple Mail users to use mail privacy features that hide IP addresses and stop third parties from tracking email delivery and other IP-related data.
- Hide My Email – cloaks email addresses and enables users to use “fake” email accounts on promotional sites without revealing their country or region.
- iCloud Private Relay – an iCloud subscription with additional privacy elements that prevent third parties from tracking Safari users’ activities and shared information.
This new rollout is a huge deal because Apple commands more than half of the email marketing share and accounts for over 90% of mobile email opens rates. So, here are a few best practices to help you navigate IOS15 and make the most out of your Shopify email marketing strategies.
Change Your Sender Email Address
Your sender email address is your customer-facing email address. This is the email address that is displayed in the From field when your customers receive an email from you. If your domain is hosted by a third-party, then you need to set up your SPF and DKIM records, or the From field on your email messages might appear as email@example.com or be flagged as spam. It’s recommended that you use an email address from your store domain to avoid deliverability issues and help with brand recognition.
If you have a Shopify-hosted domain, then you don’t need to do any additional setup to send from an email address associated with your store’s domain.
Some email providers aren’t compatible with Shopify or require you to adjust your domain settings. Learn more about setting up your email address.
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To Email The Invoice On Iphone
- Step 1: Go to the Draft order
After signing in your account on the app, go to the Orders button at the end of the screen.
Tap on the Draft orders section to see all the draft orders.
- Step 2: Choose an order
From the Order page, choose one order to email the invoice to.
- Step 3: Tap Email invoice
Inside the order details, scroll down until you see the Invoice section, tap the Email invoice button.
- Step 4: Enter the information and review
In the Send Invoice box, notice the Custom message for this customer field. It is used to enter the message to your customer.
After filling in your message, click Review to check your letter.
- Step 5: Send the email
After you finished checking, tap Send to deliver your invoice.
Deliverability And List Health
According to IBM Marketing Cloud, the mean global hard bounce rate is 0.47%. A hard bounce is an email thats returned to the sender because of an invalid address. If the email does make it to your intended recipient, they still have the option to report the email as spam. If youre consistently marked as a sender of spam youll hurt your deliverability rates for all subscribers.
Spam filters are fairly straightforward. There is a long list of factors emails are scored on. If the emails score gets too high, its flagged as spam by the email server. Unfortunately, every server is different and constantly changing. So whats marked as spam on one server might not be marked as spam on another. As a general rule, youll want to avoid:
- Being too salesy by using all caps, exclamation marks, and trigger words like free
- Big images with very little text, because many spam filters dont recognize images
- Emailing old lists you havent properly maintained over the years
Human spam filters are even more complex. No one can tell you exactly what makes someone click the spam or abuse button, but there are some general rules. Youll want to avoid buying lists or sending emails without explicit permission, being vague about when youll email, hiding the unsubscribe option or making the process of unsubscribing unnecessarily difficult, or leaving unengaged, inactive leads or customers on your list .
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Audit Your Approach And Focus On Collecting Relevant Data Only
Double-check your current email marketing approach and identify areas where you rely on data that IOS15 no longer supports. Now that you cannot use third-party cookies, you should focus on collecting first-party data instead. For example, you can use other nifty assets like landing pages, embedded sign-up forms, and polls to get more information about your subscribers other than relying on location and other open metrics.
Geolocation And Local Time
Finally, using a prospects geolocation to personalize emails is another tactic a store can use to engage customers. By offering products relevant to a location, the offer can be more impactful to prospects living there, increasing open and click-through rate.
These are some of the ways in which you can personalize your clients emails. Of course, the more information you have on prospects, the better you can personalize.
Now, lets see how to collect and use the data to make personalization work better. One of the first places you can begin is your digital analytics, where you can find useful data on your visitor behavior.
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The Welcome Email Series
First impressions matter in eCommerce. To start the customer relationship on the right foot, you can engage them with welcome emails: they have a 86% higher open rate than traditional messages and help customers feel like theyre part of your community.
Heres a great example of how Nutrafruit engages customers the second they sign up to their email list:
Collect Customer Emails From Your Home Page
To collect customer email addresses from your home page, add a newsletter signup section to your online store. With a newsletter signup, you can collect email addresses from your customers and store them on the Email subscribers tab on the Customers page in the Shopify admin. Consider the journey of customers visiting your online store and offer email address collection at key points such as your homepage and at checkout.
For help with adding a newsletter section to your online store, see your theme documentation.
Contests and sweepstakes are also great ways to quickly build a subscriber list, but make sure to offer double opt-in so that the customer is aware that they’re also signing up for email marketing.
If you recently acquired a lot of new subscribers, then consider creating a customer group for new subscribers so that you can send them a welcome email. Include a discount code and a link to your store in welcome emails to encourage new subscribers to make a purchase. Welcome emails are also a friendly way for subscribers to unsubscribe from your email list.
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Product Page Automation Workflow
Product page automation workflows are emails designed to provide contacts with relevant product information that matches their specific interests and needs. For example, suppose a connection bought a toy for his puppy. In that case, your product page automation workflow should feature a series of relevant product recommendations or upcoming products coupled with nurturing messages with clear CTAs. Just make sure that your workflow is fully dedicated to guiding your lead through their customer journey and provides a resounding solution to their needs.
Connect Or Disconnect Mailchimp For Shopify
Use Mailchimp for Shopify to automatically send your Shopify customer and order data to Mailchimp. After you connect, you can create targeted e-commerce campaigns, generate product recommendations, and more.
In this article, youll learn how to connect and disconnect Mailchimp for Shopify.
If you’re already using the legacy Mailchimp for Shopify integration, this process requires a few extra steps. To learn more, check out how to Switch from Mailchimp for Shopify .
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How To Send Newsletters In Shopify Fast And Easy
Getting started with email marketing on Shopify is a top priority for any brand. There are many ways to do it, including their own email function, but to be able to do the best email marketing for Shopify, you need a strategy, not just a tool.
To send Shopify newsletters, you need:
- Lead capture to get peoples emails on your site.
- An email marketing tool that integrates with your Shopify seamlessly.
- Historical data sync to make it usable.
- Customer list filtering options based on behavior, metrics, traits, etc.
- Segment creation and saving, tagging
- An easy-to-use email builder .
- Dynamic blocks to personalize the newsletter with products or data.
- Only your branding on the email, no promotion of the email tool in your emails.
- Email performance reporting on opens, clicks, conversions, not just aggregated but individually as well so you see how each customer reacted to your email.
Lets go deeper into these
How To Build Your Shopify Email List
If you want to be successful with Shopify email marketing, you must first be successful with building your email list.After all, youll need some subscribers before you can start sending emails.So, how can you persuade folks to subscribe to your emails?Here are a couple of ways:
1. Exit-intent pop-ups
Weve all experienced pop-ups that appear on our screens as soon as we visit a website. Exit pop-ups are a less intrusive approach to promote your email list as it targets people who leave the website without purchasing anything.
However, its intent is clear, and most of the time, it succeeds in grabbing the attention of the leaving page visitor!
This method is a great way to pull your visitors attention back to your website and turn them into valuable email subscribers by employing this form of Shopify email capture.
1. Add an opt-in bar to your homepage
While pop-ups are useful, simply placing an opt-in email form on your homepage might help entice users to sign up for your email campaigns!Likewise, place one opt-in form at the bottom of your page as well as the pages foot! Again, this will be visible as the visitor scrolls through the page.
2. Create a landing page for sign-up forms
3. Run a contest and announce a giveaway!
- Make the prize worth their attention
- Include social media sharing buttons.
- Create a theme that will appeal to your target market.
- Include a countdown to create a sense of urgency.
- Keep track of the results.
4.Give them what they want!
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