Oops 36 Subject Lines And Phrases To Help You Fix Email Mistakes
Kerri Karvetski, Online Campaigns and Social Media Adviser
Shame. Embarrassment. TERROR!
These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake.
Sometimes the mistake is harmless, like a small typo. Sometimes its a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text .
One thing is certain press send enough times and you will make a mistake. Learn from it! Sometimes the oops email performs better than the original in terms of opens and click-throughs.
How Do I Use The Gmail Extension
You simply download the browser extension from our website and approve the connectivity with Gmail. Then, when you compose a new email from your Gmail account, you will see another button next to the Send button. When you wish to send an email that you want corrected, you just press our button labeled “Send with eAngel” instead of the usual Send button.
Option : Recalling An Email
Recalling an email is basically undoing the email. However, it has two requirements:
Recalling messages is incredibly useful when emailing coworkers because its 99% likely theyre also using Outlook. Heres how to do it:
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Example 2: Apology Email For Sending Wrong Appointment Time To Work Partner
Thank you for reminding us, and Im so sorry for causing you such confusion. We made a mistake and sent you the wrong meeting time. The time for our appointment would be as we have agreed. I will send you a new email for the correct time ASAP.
Once again, Im sincerely sorry for any inconvenience our mistake caused you. We can guarantee this will not happen again in the future.
Thank you for your understanding and have a nice day!
Broken Or Incorrect Links
Inserting incorrect or broken links in your email can become costly if not corrected quickly. This is especially true in the case of a link to buy a product. The contact expects to fall on the page to proceed with the purchase. If this is not the case, there is a good chance that the contact will simply leave without asking for the rest. Many sales will be lost on your side if you dont rectify the situation quickly.
To avoid as much as possible this kind of error, an essential step should be performed just before the official sending: send yourself a test of your email. This step should be done before each sending. This way, you will be able to make sure that all clickable elements point to the right place and correct it, if necessary. Test all the links: your buttons, your header logo, text links, images, the profile modification or unsubscription link, in short, everything that should lead to a specific page.
If, by accident, a broken or incorrect link would have appeared in your email, despite all your precautions, it would be more appropriate to send an erratum only to the contacts who clicked on one or more of your links and not to all your recipients. Indeed, a contact who wasnt interested enough to click on one of the links doesnt have to know that you made a mistake related to the links. This could simply harm your image with contacts not concerned by the problem.
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When To Send An Erratum In An Email
Ideally, send the erratum email as soon as possible after the mistake was made. But dont rush it too much. The last thing you want is to make a second mistake! Trying to fix a mistake can be very stressful, so take the time to assess the situation, check who is impacted, and whether a correction is needed.
Here is a scale of severity of possible errors when sending an email:
Most of the time, companies are in the first two levels of seriousness and can get away with an apology email and a little humor. Thats why the majority of our examples and most of our advice in this article will apply to embarrassing errors.
Here are a few examples of situations that deserve an erratum amil in this category:
You Sent A Meeting Reminder To The Wrong Person
Here’s an example of a meeting reminder email that was sent unintentionally:
Subject:Apologies for the previous email please disregard
Dear Mr. Brown,I’m writing to apologize for my previous email, which I didn’t intend for you. Unfortunately, both you and another Mr. Brown at this company have a similar first name. I was hasty in choosing your name from the automatic address book. I understand it can be disruptive to receive emails you don’t need, and in the future, I’ll make sure to type in the recipient’s full name to avoid making this mistake again.
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Example 2: Apology For Sending A Broken Link To The Customer
Thank you very much for your email, and we are sincerely sorry for causing you such inconvenience.
It seems that our made a mistake and sent you the broken link to . You can find the correct link at the end of this email.
We want to offer our deepest apology for making such a mistake. To thank you for letting us know about this incident and to make this up for you, we will give you a voucher for your next purchase on our website. .
Thank you and have a nice day!
Prevention Is The Ultimate Solution
A good way to avoid having to send oops emails in the future is to prevent them from happening. Proofread or have one other set of eyes look it over. It can prevent a mistake from happening again. Also, always send a test email and look at it. Make sure the copy makes sense and that you see the right images and test all your links.
Try some of these content tactics:
- Use spell check
- Proofread, proofread, proofread. Proofreading tips include:
- Have someone other than the writer proofread the email.
- If you are both the writer and the proofreader, allow some time to pass between when you finish writing and when you proofread. Even if its as quick as grabbing a cup of coffee, a couple minutes away will give you fresh eyes.
- Print the email reading a printed document is often easier than reading on screen.
- Read the email backwards, starting with the final word and working to the first. Proofreading in this way forces you to focus on each word individually.
- Read the email out loud. This, too, forces you to focus on each word, rather than doing a mental skimming.
- Double-check all phone numbers and addresses test the phone numbers by dialing them.
- Triple-check all dates and times.
- Quadruple-check the spelling of all personal and company names.
- Rinki Sharma
Nice. it is really helpful.
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Mistake #: Sending To The Wrong Email Address
When youre not 100% sure youre sending your email to the email account address, you risk losing it to the dark hole of the Internet.
Or you get the dreaded invalid email address message:
To find the recipients email address, you could re-Google them. You could guess. But wouldnt you rather be completely positive that your message gets to the right inbox?
How to send an email the right way: Use a tool like Clearbit to find it for you.
This Outlook and takes their company domain, first and last name, and gives you back their email.
Then, you can one-click compose your message:
Need more tricks to find emails? .
You Sent Sensitive Budget Information To The Wrong Person
Here’s an example of an email about sensitive financial information that was sent to the wrong recipient:
*Subject: Apologies for the previous email please delete*
Dear Mr. Brown,I’m writing to apologize for my previous email, which I didn’t intend for you. Unfortunately, I accidentally added your name to a communication that was supposed to be shared only with my colleague from the budget department. I understand it can be disruptive to receive emails you don’t need. In the future, I’ll double-check the recipient bar before sending any email that contains sensitive information. I’ve also added a send delay to my emails. As the content of the email is sensitive, I respectfully ask you to please delete it immediately.
Please let me know if you have any questions or if I can do anything to assist with this issue.
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How To Format A Professional Email Message
When you’re sending an inquiry about a job or applying for a job, or writing other professional correspondence, it’s important to format your email as professionally as you would any other business letter.
After all, everyonerecruiters and hiring managers includedreceives a lot of emails. Make sure that your emails stand out because of the content, and not because of sloppy mistakes, poor formatting, or overly casual language
Use a readable font in a 10 or 12 point size in your emails. Send job search-related emails from a professional email address. Ideally, your email address should include some combination of your first and last name or first initial and last name.
Here’s what to include when sending business-related correspondence and the email message format you should use send professional email messages.
You Sent A Draft Too Early
Youve planned out your next email. You know what points you want to stress and the best layout for your message.
So you begin to draft your email. But
Somehow you clicked the send button while you were reaching for your morning coffee. Yikes!
Now, people are reading your draft, not your finished message.
Mailchimp encountered the same challenge when a draft of their upcoming newsletter got sent to 20% of their customers. Once they recognized the error, their team quickly sent out this apology explaining the snafu:
Youll also notice that Mailchimp used this as a brand-building moment by mentioning the Stop Delivery feature of their product. Plus, they continued to talk about the blunder in their newsletter. They offered customers an inside look on how the mistake played out in their office.
You can do the same thing if you ever send a draft too soon. If it fits your brand voice, you can even turn your mistake into an epic story. Make sure to include all the details, from beginning to end, about what happened.
Just like Mailchimp, you might want to insert the funny responses you received from customers who replied to the draft. It gives people a different perspective from the customer point of view.
Youll also notice that Megs first apology email looks a lot different from MailChimps regular newsletters. If you normally use a highly designed template, try Drips default simple template instead to convey the feeling of a personal apology note.
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Mistake #: Sending Your Email At The Wrong Time
You could ace every element of your email, but if you send it at the wrong time you risk your recipient never even opening it.
If your recipient happens to be in a different time zone, you need to do a little extra work to make sure you press send at the right time. Luckily we made that super easy.
With this Best Time to Send Email Interactive Map, you can find an optimal time to send emails to any city.
All you have to do is:
Pro tip: Use our feature Send Later to schedule your emails to go out at the appropriate time .
Example 1: Apology Email To Client For Sending Wrong Invoice
This is a sorry email for sending you an invoice that should have been to another client of ours in the last email. Please refer to the attached file in this email for your right invoice.
We understand that this is really unprofessional of us and no excuse can be made. To make this up for you, we have applied a discount of in this invoice, so the price that you have to pay is instead of .
Once again, we are deeply sorry for such inconvenience and thank you for understanding.
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It Happens To The Best Of Us
After going through the steps of setting up an email marketing campaign, collecting engaging content, adding a clever photo, embedding links, viewing previews, etc., your campaign is ready to launch.
You schedule the marketing email out Its going to hundreds if not thousands of people.
Then, it happens. Im not talking about the contacts and leads coming in like wildfire no, this is the fateful moment that every email marketer dreads.
The moment when someone, maybe yourself, finds an error in the email content. It could be as simple as misspelling Wednsday , or as serious as writing the wrong date of the event youre marketing.
Either way, mistakes are never easy to swallow. Especially when the mistake was sent to 1,000 of your closest friends.
Once the email is sent, its sent.
The question is: what are you going to do about it now?
Oops Email Subject Line Examples
Your email subject line is the first thing that your subscribers will see in their notification and inbox. Make it clear that it is an apology email so they would open it and learn about what went wrong and what you are apologizing for.
Get inspired by these examples:
Experiment using emojis in the subject line. That might help your emails to stand out in your subscribers inbox.
The Subject Line Tester by Automizy can provide you a helping hand, by grading your subject lines based on data from over 1 million campaigns.
The tool also provides subject line templates you can use to increase your email open rates.
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