How To Prevent Emails From Going To Junk

How To Determine If An Email Is Spam

How Do I Stop Email from Going to Junk in

If youre having a hard time determining if one of your emails is spam, here are some common giveaways. There is no foolproof formula, but the pointers in the table below will provide helpful guidance:

Not Spam

The email addresses a specific person, and the wording is not generic

The email contains generic words and phrases
The subject line and message content stick to the same topic

The email is randomly titled or without connection to the content in the email body

Email links and attachments are relevant and verified

The message contains links towards well-known scam or phishing sites
The message is sent through a well-known email service

The message is sent from a low reputation, unknown domain

Personalization Is Important To Stop Emails Going To Junk

Personalizing your emails helps you increase your campaign results : open rate, click rate, reply rate and lead rate.

Beyond that, its plays a strong role regarding email reputation and deliverability.

Why ?

Because when you personalize, as we told it earlier, you dont always send the same email.

Sending the same email content to thousands of people is a spam behavior.

Remember to always act human. A real human is not likely to send the same email to 1000s of people each day.

Add To Your Safe Sender List

This will add the email address to a safe sender list and move the email back to your inbox.

Find the message in you Junk Email FolderRight click on the message you want to add to your safe sender list.Then navigate to the Junk entry on the right click menu.Select Never Block Sender. This will prevent Outlook from moving your emails to your Junk Email Folder.

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Provide A Preference Center

Preference centers provide new and existing subscribers with the freedom to adjust how often they receive your emails. By providing a preference center that puts recipients in control of how and when they are contacted, you reduce the risk of having subscribers mark your emails as spam.

Reduce friction by making the preference center prominent and easy to access. Removing obstacles like this can actually help to increase your engagement rates and keep your messages in the inboxes of engaged recipients. Learn how to perfect your preference center.

How To Clean Your List The Best Way To Prevent Your Emails From Being Marked As Spam

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Having access to quality emails and data is cool. But once you get the list, its not finished.

You still have work to do if you want to get the best results.

Spending time on your list is a key factor to maximize your campaigns results and your deliverability.

This is the list of actions you need to do to before going to the next step :

  • Correct first names and last names inversions : it always happen especially if your list comes from LinkedIn. Theres always people who invert their first and last name. And you dont want to start your email with Hi Last Name. This is not cool and can piss off easily.
  • Remove irrelevant job titles : typically, if you looked for people with CEO in their job title, there will be people who are Right hand to the CEO, PA to CEO. Unless they still are a target for you, remove the false positive.
  • Remove irrelevant companies : irrelevant industries, competitors, nonprofits, actual customers, etc..
  • Remove generic email addresses : they will hurt your deliverability over time like explained earlier.

By doing these steps, youll improve the quality / relevance of your list, minimize errors and reduce the risk of irritating people and having your emails reported as spam.

A great help to prevent emails from going to spam.

Read Also: What Does Cc Mean When Sending An Email

The Best Source Of Contacts For High B2b Cold Email Deliverability

We wont chit chat during hours, the best place to find quality contacts for your email deliverability and overall email success is LinkedIn, period.

Why ?

  • The data is fresh and up to date : most people on LinkedIn update their profile.
  • The data is rich and complete : you have the name, job title, company, number of employees, industry, etc Thats a treasure for cold emailers.
  • The data is easy to extract : thats pretty quick and easy to extract data and find emails out of LinkedIn thanks to third party tools .

How to find quality emails and contact data out of LinkedIn :

Weve tested many tools over the last 5 years doing cold outreach for a lot of companies. The tools below are the best in terms of easiness, speed, data quality and number of emails found.

  • The fastest and easiest solution : allows you to directly extract people from LinkedIn with their email and contact data based on a variety of criteria such as job title, industry, employees, location, etc. The data that comes from Apollo is clean, up to date and their email finding rate is great. Thats our #1 pick. The main con of Apollo is that they dont have ALL the LinkedIn profiles on earth. If youre in a tiny market and you need quantity, you may consider the following solution.

Unsubscribe From Email Lists

Unsubscribing from email lists is an ideal way to keep a low profile. Marketers often get your email address from online forms, social media, and scraping tools, and purchase your information from other companies. So, the less you subscribe to, the less these marketers and spammers can find your address.

The Federal Trade Commission requires companies that send commercial or bulk emails to comply with the CAN-SPAM Act. Initiated in 2003, the law helps set rules and requirements for messages sent one of the rules is that companies must always provide information for how to opt out of their emails. Non-compliance with these regulations can cost up to $43,280 in penalties from the FTC.

While the law doesn’t prevent marketers from sending spam emails, it does provide a way to stop them from filling your inbox. Here are two ways to unsubscribe from individual and bulk emails.

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Get Positive Email Activity With An Efficient Warming Tool

A lot of people think warming is important ONLY BEFORE sending email campaigns.

A one shot warm up done only before sending is not enough to maintain a great email deliverability and sending reputation over time.

You have to constantly warm your email account, before, as a warm up and during your campaigns.

Lets explain this.

Getting positive email activity , is one of the strongest factors to avoid landing in spam.

And thats logic : if a lot of people open your emails, reply to them, mark them as important, that means your emails are interesting.

Big email providers such as Google and Microsoft take that into account.

If you dont have a constant warming activity, you need to have an offer, a subject line and an email copy that everybody loves. This way, youll have plenty of positive engagement on your emails.

But, unfortunately, thats nearly impossible.

Also, when youre sending email campaigns, you will have a certain proportion of your emails being marked as spam. Each times it happens, it badly hurts your email reputation and deliverability.

A constant warming will help you correct this and balance your activity.

On top of that, having a linear activity is also crucial for your email deliverability.

Not sending email during 2 days, then sending 300 emails, stopping for 1 day, send 200 emails, stopping for 2 days, etc. is bad.

You want a linear activity, with constant positive engagement. This way youre going to build a strong deliverability in the long run.

Regularly Clean Up Your Email List

How To Prevent Your Emails From Going To Spam

Email lists and subscribers naturally ebb and flow as recipients drop off of your list. Some folks just dont want to receive your emails, and thats okay! The quality of your list is much more important and valuable than the quantity of contacts on your list.

While some individuals may unsubscribe, others will ignore your emails or mark them as spam. This is detrimental to your sending reputation, making your emails less likely to reach the inboxes of recipients, including those that actively engage with your messages. A leaner, more engaged email list is always more effective than a large list of unengaged users.

Regular list maintenance helps stave off low engagement and its impact on your sender reputation. Removing unengaged users, bounced emails, and other spam traps is one of the most effective ways to clean your list.

Remember that email list turnover is normaldont take it personally! Be proactive, clean up your list, and youll start to experience improved delivery rates to the inbox.

Recommended Reading: How To Retrieve Archived Emails In Outlook

Youre Using Spam Trigger Words

Some spam filters are triggered by specific words in the subject line or the body of the email. Some spam trigger words are:

  • Amazing
  • This is not spam
  • Winner

Your email provider may have a built-in tool that checks your emails for spam trigger words before sending it.

Keep in mind that the above trigger words are common examples. They may not be specific to your email service provider, however.

So be sure to contact your provider directly to see if certain words trigger spam flags. Make a list of words to avoid in your subject line as your crafting your email copy.

Use Temporary Email Services

If youre not keen on managing another inbox just to stop junk emails from infiltrating your Outlook account, you have another option: a temporary email address.

A temporary account looks and works just like a regular email address except that its not meant to be used long-term. Most temporary addresses expire after anywhere from 10 minutes to a couple of hours, so using them for regular communication is not advisable.

Instead, we recommend you use a temporary email address as a way how to stop receiving junk email from various websites that force you to create a user account. Here are a few reputable providers of temporary email services that you can choose from:

Besides temporary email services, you should also learn how to stop receiving junk email in Outlook with burner emails extension like Burner Mail for Chrome. Browser extensions are convenient to use because they are always just one click away, and they offer various useful extra features, such as real-time email notifications.

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How Email Filtering Works

Spam Fact: 91% of cybercrimes start with an email.This thing we call spam, unsolicited and unwanted junk email, accounts for more than a quarter of all email traffic. So it is essential that your ISP has tools in place to keep spam emails in check. Your ISP wants to keep your business secure and your inboxes as spam-free as possible.Every email that arrives in your inbox goes through a filtering process that reviews it for legitimacy and any malicious cues. If the email does not pass the filtering process, it gets placed in one of two places: your junk folder or your quarantine folder if its malicious.Although only one out of every hundred emails are malicious, it only takes one to send your organization spiraling into a frenzy. Its a really good thing that most of those emails are filtered out before you ever see them!Before reaching your inbox, each message must pass through three different sets of criteria filters with your ISP. These criteria are:

  • Elements of the email the actual contents of the email are evaluated to determine if something within the email seems illegitimate or malicious.
  • The senders domain reputation the score that your ISP gives the senders domain is based on factors like spam complaint rates and bounce rates.
  • Your engagement with the message your action or inaction with an email indicates to your ISP whether you are happy with receiving the email.
  • How To Add A Forwarding Address

    How to Prevent Emails from Going to the Junk Email Folder

    After creating a new address, you may want to set it up so that you still receive emails from your old address. You can do this by adjusting the forwarding settings.

    Forwarding your email address allows you to update your contact information on all accounts tied to your original email account. You can do it in four easy steps:

  • In the old email account, go to the Settings option.
  • In the Add a forwarding address box, enter the new email address.
  • Be sure to keep both accounts open for a few months, so you can redirect any remaining messages to the new account.

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    What Does Whitelisting An Email Address Mean

    What is an email whitelist? Whitelisting, as it suggests, is an email address list that is trusted by you or the email platform you are using. To whitelist an email address means you add this email address to your approved senders list. So next time when this sender tries to send you emails, and they will not land in your junk email box but as new emails at the top of your inbox.

    How To Avoid Emails Going To Spam In Gmail

    by Sijin George | Apr 6, 2019

    Mail providers like Gmail always try to give a good user experience. Therefore, they automatically filter junk mails to Spam folder.

    But, what if even valid mails from your server end up in spam ? All of your email customers complain about missing mails.

    Thats why, we often get requests from mail providers to avoid emails going to Spam in Gmail as part of our Server Management Services.

    Today, well see how our Support Engineers set mail server to avoid valid emails going to Spam in Gmail.

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    Ready To Land In The Inbox

    Email marketing provides a unique challenge in that every audience is different and prefers different types of content. The better you understand your audience and their email preferences, the better.

    The strategies above can help you meet your audience where they are and give you a place to start. The rest is up to you! The higher your email engagement, the more likely you are to avoid spam filters and land in the inboxbut its up to you to stay there.

    Email is constantly evolving, which means best practices are too. Stay up to date by checking out our Top 10 Tips & Tricks to Stay Out of the Spam Folder Guide. For in-depth tips on landing in the inbox, check out the 2020 Email Deliverability Guide. Our Expert Services are also here to help you through specific obstacles within your email program.

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