How To Make Professional Email Advertising

Collect Actionable Data From Your Emails

EMAIL MARKETING: Creating and Verifying a Professional Email & Setting Up Mailing Boss in Builderall

Track your email marketing campaign results in real-time through advanced email analytics.

  • Analyze opens, clicks, bounces, and more
  • A/B test email subject lines to learn what works best
  • Track user behavior for better targeting

Set up automated, customized reports to be sent to you based on a schedule you choose.

  • Choose reporting frequency
  • Take it all in with easy-to-digest graphs
  • Check out your campaign results on the go with the GetResponse Mobile App

Promotional Emails Offer Something Of Value

Offering your audience something that will be valuable to them does a few things:

  • Catches and holds their attention
  • Endears them to your brand
  • Encourages them to purchase/interact with your products, services, or website

Since you have a product, service, or content youve painstakingly created for them, offering your readers something of value should be easy to achieve. Simply offer discounts on your merchandise or services, or promote some of your great content.

Heres a promotional email example by Walgreens that does this really well:

Offering your audience a valuable discount has the power to convert unsure readers into faithful customers. In the example above, Walgreens speaks to the bargain hunter in each of us by offering a 20% coupon.

Key Takeaways

Here are a few things you can do to your promotional emails to make them more valuable for your reader:

  • Dont simply try to sell instead, share free content youve produced
  • Explain how your content will benefit your reader by solving a need
  • Offer your reader valuable coupons or discounts

Create A Look That Reflects Your Brand

To create promotional emails, youll want something the reflects the uniqueness of your brand. This is why starting with promotional email templates can be a double-edged sword.

While templated emails are great at saving time, they have the drawback of looking like generic templates.

Thats why its important to make modifications that are custom to your companys voice and style to stand out from the competition.

That way, your promotional emails wont look the same as other companies in your niche, even if you were working from the same templates!

BONUS: Done-For-You Campaign Setup

Once youve developed the look, stick with it. Then, over time, people will start recognizing your brand simply by the colors and images in your promotional content.

And thats all we have for you today! This has been a comprehensive post on promotional emails, including examples you can draw inspiration from and how to write your own.

We hope you found this post helpful. If you did, you definitely want to check out the following resources:

Recommended Reading: How Do I Find My Icloud Email

Mailerlite Best For The Essentials At An Affordable Price

MailerLite offers all of the essentials with none of the frills.

Its a great option for anyone who wants a straightforward email marketing service. Youre a creator who doesnt need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

Its also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so its not like youre extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

Id recommend MailerLite for those of you who want simple email software at an affordable rate.

Heres a look at the price points for MailerLite:

  • Up to 1,000 subscribers $10 per month
  • 1,001 2,500 subscribers $15 per month
  • 2,501 5,000 subscribers $30 per month
  • 5,001 10,000 subscribers $50 per month
  • 10,001 15,000 subscribers $75 per month
  • 15,001 20,000 subscribers $100 per month
  • 20,001 25,000 subscribers $120 per month
  • 25,001 30,000 subscribers $140 per month

Connect Your Email To An Email Client

15 of the Best Email Marketing Campaign Examples You

Next, if you chose to host your email through your hosting platform, you’ll need to connect your email address to an email client.

To do this, you’ll log in to your hosting platform, go to the “Email” section, and find a button that says “Set up Mail Client” or something to that affect.

This will walk you through the process of setting up your email with Outlook, Gmail, or any mail app.

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Write To Just One Person

When you draft your subject line and message content, its natural to think of the thousands of people who are about to receive it.

However, its far more effective to write as if speaking to an individual person, with a personal subject line and a personalized message.

To write this way, youll have to really know your buyer persona. You need to understand their problems, their desires, their values, their likes, and their dislikes.

If you are having trouble with this, send out an email asking for a quick five-minute chat. On the call, you can ask questions that will help you understand what your subscribers needs are, and how they think.

Spending a day or two talking with your subscribers will be time well spent because it will help you so much: not only with your messaging but also with creating or improving your products and services.

First Name + Surname Initial + Domain

The second most popular option is to use a first name, together with the initial of the surname, with domain name. When people want to send a specific person at a company an email, but they dont know what the address is, they usually try this combination after the first name + domain name combo.

In addition, with this professional email address format, the surname of the sender is still not revealed. This format will also accommodate similar employee email accounts.

Recommended Reading: Overusing The Cc Function When Sending Email

Ensure Your Campaigns Are On Brand And Build Trust

Its likely that your email campaigns arent the only interaction your subscribers are having with your business. In fact, your subscribers probably visited your website or social media page to sign up for your email.

Because of this, its important that your email campaigns are aligned with the colors, fonts, and branding you use across all your other customer touchpoints so that your customers have a consistent experience with your brand.

Campaign Monitor customer Freshbooks does this effectively in their email marketing campaigns. The fonts, colors, buttons and even the iconographic style they use on their website are perfectly replicated in their email campaigns.

Keep It Short And Simple

How to Create Engaging Email Marketing Designs (Without a Pro) | GoDaddy

Image taken from Gmail

Similarly, if an email address is f1@gmail.com, it is too short to be classified as professional. If your business name is long, it is better to use the initials of your business and create an email address out of it. Creating and owning a domain email address is extremely important if you run a professional company. This will also help create an identity for your working place.

Also Check: How To Find Out My Icloud Email Address

How To Write A Marketing Email

The only thing you have to think about when writing a professional email is that the email should target the consumers and that when they received it, they would click and read it with no hesitation.

Heres how to write a marketing email.

  • Provide a subject line. Your marketing email should have a subject line that will be good enough for the recipient to actually open it.
  • Address the recipient properly. This is important so that they will know that the email is intended only for them and not for mass advertisement.
  • In the email, include some catchy phrases or compelling headlines. The reason for this is to encourage the consumers to buy your products or to have business with you.

Or you can download our marketing business email examples here to save yourself in creating a complex marketing email. You can also use these as your reference.

Write A Great Subject Line

Did you know a single word can make or break your email? According to Quicksprout, a one word difference in an email subject line changed visitors click rate by 46%!

To create a great email subject line, great copywriters use a method called the four Us:

  • Unique.
  • Urgency.
  • Useful.

Unique subject lines are anti-boring and fun, like: Wanted: My missing pizza slice. Cash reward: Optional. or It happens tomorrow our meeting.

Ultra-specific subject lines are straight to the point: Heres the Q2 2020 Financial report and Updated due date for Editorial Calendar.

Urgent subject lines are either a hit or miss . Its best to avoid using words of urgency unless your email is really important.

Useful subject lines contain what your audience will find useful. This goes back to knowing your target audiencewhat will they consider beneficial to them?

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Hubspot Best For Automated Email Marketing

HubSpot is the king of marketing automationso its no surprise they offer a fantastic email marketing solution for any size business.

Hubspots tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers .

The softwares handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

How To Create An Optin Form That Converts

Top 10 Tips To Writing A Professional Email

The purpose of your optin form is to convey the big benefit of your lead magnet, so your website visitors subscribe to your email newsletters in exchange for getting the lead magnet.

To create an optin form that converts, it needs to have the following components:

1. Enticing headline: Make sure your headline clearly describes the big benefit of your lead magnet

2. Helpful description: Is your description brief, clear and to the point? Use bullet points to help the readers eye quickly scan what they will get.

3. Attractive visuals: Include an image of the lead magnet if you can . A photo of a person looking towards the optin form is also a great way to boost conversions. Weve got a great list of visual content creation tools that can help you create amazing visuals.

4. Simple form: Dont try to ask for more than a first name and email address. Asking for too much information too soon will kill your conversions.

5. Compelling subscribe button: Make sure to use a contrasting color for your subscribe button, so that it really pops out on the page. Also, use non-generic email copy that compels people to click right away .

For even more tips on creating a high-converting optin form, check out our checklist for creating the ultimate optin form.

Once youve created your optin form, youll need to install it on your site. There are 14 high-converting places to put your optin form:

Also, check out our gallery to see real-life exit-intent® popup examples.

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Responsive Designs And Layouts

Its no surprise that so many marketers are tailoring their campaigns to fit with the mobile trend. Mobile is quickly becoming king of content consumption. Today 4 out of 5 Americans do their shopping online, 60% of consumers use their mobile devices to do online research, and most relevant to our conversation, close to 50% of email users open those messages on their mobile devices. And best of all, email brings in 40x more new customers for businesses versus Facebook or Twitter.

Bottom line, if you want consumers to relate to your product or services, you had better be mobile-friendly. Of course, your email marketing platform needs to accommodate this ever-growing need. Check that your emails look good on the various mobile devices out there, your images load properly, layout isnt cut off or reduced, and elements are not misplaced when being viewed on smartphones or tablets.

Additional features always sweeten the pot. Top name email marketing services offer excellent feature toolkits that will only add to your email campaign efficacy like SendinBlues targeted SMS messages.

Send An Introduction Email

For example, heres a basic welcome email from Airbnb to a new host. It explains the basics of the process and what you can expect to receive from Airbnb.

Spotify sends out a similar email that confirms the subscription and lets them know what they can expect.

Almost all email service providers give you the option to create an automated welcome sequence, so take advantage of it.

The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you plan on doing with your new subscribers email address.

Its better to be long-winded and detailed than it is to be quick and unobtrusive, but if you can pull off quick and concise, then more power to you.

From here, its simply a matter of living up to their expectations.

Recommended Reading: Why Is My Email Not Updating

Add The Subscription Form To Your Website

Adding your new subscription form to your website is simple thanks to the editors built-in share function. As the last step of creating your subscription form, youll be presented with options on how to share and/or embed your form.

First, youll find a quick share link you can use in emails or on your social media.

Second, youve got a few options when it comes to embedding the form on your website. The simplest way is to copy and paste the auto-generated iFrame version of the form into your website editor.

If you want to further customize your form, you can find the HTML versions in the tabs to the right.

Always Provide A Way For Them To Opt Out

Checklist for Creating a Professional Email Design

People who don’t want to read your emails don’t belong on your list. Keeping them only skews your open rates down and increases the number of people marketing your emails as spam. Besides, according to CAN-SPAM guidelines, you should always provide a way for them to opt out of email if they no longer want to receive communications from you. Typically, this opt-out link lives in the footer of each email you send.

Also Check: Why Wont My Email Update

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