Benefits Of Running An Email Newsletter
Create Newsletter Landing Pages
Besides implementing a responsive subscription widget, special newsletter landing pages are a great way to grow contact lists. These pages enable you to use all optimization opportunities that apply to landing pages.
The potential newsletter subscriber is not distracted from other elements on the website. So, they concentrate on all the great reasons your newsletter is the best thing that has been written since Harry Potter.
New York Times email subscriptions.
Are Newsletters Effective
In fact, email newsletters are the most effective digital marketing tool at the hands of modern marketers.
With proper segmentation of the customer base and personalization in email campaigns, marketers deliver unique and targeted messages, able to achieve high click-through rates that translate into better conversions.
Im sure that by now youve understood the importance and effectiveness of newsletters, so without further ado, lets see how you can create your own newsletter for your business!
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Find A Design Template
Software with professional, ready-to-go templates is a must, especially for small businesses just beginning their email marketing efforts. Without a professional designer, it can be a time-consuming endeavor to whip up a polished-looking email from scratch.
Read more: Introduction to Basic Email Design
With any design or template, make sure you include alt text when youre adding images. This is text that appears when the image doesnt load on someones device a common occurrence in places with weak Wi-Fi or if the recipient has settings that block images in email. Alt text lets people who cant see the image know what its all about.
Check Your Newsletter Size
Most email service providers have a default newsletter size of 600px wide, with a 30px wide margin on all sides. Once you customize your newsletter template, double check that nothing gets cut off. Aim for a newsletter design that fits within the standard 600px width.
When it comes to the length of your newsletter, a good rule of thumb is to avoid making the reader scroll for more than a second. If your email is long and drawn out, readers might not reach the call-to-action that takes them to your site. In addition, some spam filters may identify longer email newsletters as spam. For this reason, limit the length of your newsletter design.
Checkpoint #: Customize Your Newsletter Template
Its time to get creative! If the platform youve chosen features a drag-and-drop tool, then the process is straightforward since you simply drag and drop the elements you want into position.
First, to make your email identifiable, add your brand name and logo at the top. Your email newsletter has to be aligned with your brand identity. Also, your email subscribers will immediately know the email is from you. Change any colors from the template to match your own brand colors.
The next step is to add the newsletter content to the template. The most important message should come first, namely the design elements and copy that will entice the reader and grab his attention.
A general rule of thumb is to keep the copy short, fun, and engaging to encourage clickthroughs. Avoid any weird typos, since mistakes cant be fixed once the email is sent. Then, find eye-catching images to accompany your email copy.
Now craft your call-to-action . This is a critical step, as its practically your conversion point. Choose a color that stands out and use action words that prompt readers to perform a specific action. Next, make sure your CTA is above the fold so your subscribers dont need to scroll to see it.
Finally, make it easy for people to unsubscribe by providing an unsubscribe button at the end. In this way, not only will you be compliant with CAN-SPAM and GDPR rules, but you will also have a healthier email list.
Add In Personalization Tokens And Smart Content:
Guess what? People usually are interested when they open an email for a friend. The best way to make them keen on reading the email is to make it personal as a friend has sent to them. Simply, segment your emails and choose content that group of people will love, add in personalization tokens, and add in smart content.
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Drive Readers To Your Site:
Whats the purpose of sending your contacts email newsletters? What action do you want them to take?
- Most likely you want to drive traffic to your website. Make sure the CTA is clear. Add a button with a simple call to action, for example, you might tell readers you have a new blog post and add a button that links to this post that reads Read Article. Id recommend having one clear goal as you dont want to overwhelm readers
- Include social links your footer should include links to your social media profiles. Most newsletter tools will have a specific content block where you can easily add this information
Make It Something People Want To Read
This one should be obvious, but I get emails telling me someones life story or things I couldnt care less about all the time. Its a waste of my time.
And thats still not the end of the email!
Im not saying this to be harsh Im saying it because its true.
Your audience doesnt care about your life or your problems. They only care about how you can help THEM with THEIR life and problems.
Its just human psychology.
Ask yourself: If I got this email, would I care? Its hard to be objective, but try.
Want more examples of great newsletters? Click the button below!
GET THE NEWSLETTER SWIPE FILE
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New Use Venngage With Your Favorite Email Software Or App
Venngage now works with Mailchimp, Outlook and other email apps. for Venngage for free. Select a template and youll enter our drag-and-drop online editor where you can customize your design. Or start from a blank canvas. Add hyperlinks to any element.
When youre done, select Export to HTML to get a file you can use with your preferred email app. This video shows how simple it is to create beautiful custom newsletters that you can easily send to your audience.
Define Your Email Newsletter Objectives
Before setting out to create a newsletter, you should define your objectives. Successful newsletters are goal-oriented, audience-specific, and support a larger marketing strategy.
For this reason, the first step to creating a newsletter is planning. Ask yourself these questions:
- Who is my target audience and what are their needs?
- What are the goals of my newsletter? E.g. generate web traffic, increase sales, build better customer relationships, create a loyal following for your content, etc.
- What type of content am I sending my subscribers? E.g. exclusive offers, new articles from the blog, promotional deals, updates, etc.
- How frequently will I send my newsletters?
- What do my subscribers get from my newsletters?
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A/b Testing Your Email Newsletter
In order to boost your success rates, its a good idea to A/B test your newsletters. This is a great way to test subject lines or calls-to-action and works by splitting a small, randomly selected subset of your mailing list subscribers into two groups.
Each of these groups will then receive one of the two emails, meaning that you can measure which is more popular and therefore use that one. Keep in mind that, for an A/B test to make sense, you should at least have 2000 subscribers on your list.
Most newsletter services offer this feature but it might be reserved for higher-tier plans, so make sure to look out for this.
Create An Email Subscription Form For Your Website
One of the easiest ways to grow your contact list is to capture subscribers from your existing website traffic. As an example, take a look at the sign-up form we use for our Sendinblue newsletter:
To create a sign-up form for your website, head to the contacts tab on the dark blue header at the top of the page.
Next, select forms from the menu bar on the left-hand side of the page.
Follow the prompts to select the type of form youd like to create for your audience. .
From there, adjust the form to include whatever fields you need. Then, personalize it with your own content and branding.
Clarity: Get straight to the point. Explain what value your subscribers can expect from your newsletters and how often theyll receive them.
Friction: Make the sign-up process as easy as possible. Reduce friction by only asking for the information you need .
Confirmation: Consider implementing a double opt-in process to ensure that your list consists only of people who genuinely want to receive your email newsletter. This will help your deliverability rate.
Welcome email: Send your new subscribers a welcome email to make a good first impression. For more details, check out this article on what makes effective welcome emails.
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Be Consistent In Your Delivery
This ones easy! Dont send so many emails you annoy your audience, but dont be a ghost, either. Find a schedule, and stick to it .
Dont send three emails one week, then none the next. Stay consistent.
Send weekly emails every Friday? Great! Send biweekly or monthly emails? Awesome. Send emails daily or multiple times a day? Thats probably bad unless your subscribers knew what they were signing up for.
If youre a statistics-driven person, note that a HubSpot study which shared open rate medians also looked at the median open and engagement rates based on the number of emails sent per month.
Heres what they found for impact on open rates for their customers:
And for impact on click rates:
It seems the sweet spot is between 16-30 emails per month .
Note: Campaigns are defined as targeted, individual emails sent to a portion of a database not an email blast to everyone.
That said, you should always test different frequencies to see what works best for you. A best practice is to set expectations in your welcome email to tell people how often youll be emailing them.
Vimeo Fun Illustrative Newsletter Format
Over the past few years, we have seen hand drawn and dynamic icons really rise in popularity. This is probably a reaction to the clean and minimalistic graphic design trends that dominated the past decade.
Hand-drawn icons and graphics can still really liven up an email newsletter template. If it fits your brand, like with Vimeo, you should definitely use them. They are a fun company that was built for creatives and dreamers, which means these fun illustrations are welcome in their newsletter.
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Why You Should Consider Starting Your Own Newsletter
Naturally, getting a newsletter off the ground will require you to invest a certain degree of time and effort. As such, it will need to provide benefits to offset the costs. With that in mind, lets take a look at some of the ways a newsletter can benefit you and your business.
For example, a newsletter can:
- Help you increase traffic and engagement. If you use your newsletter to highlight your products or content, you can raise awareness and interest in what youre offering. This also helps your audience stay on top of everything you do.
- Let you control your message. You can inform users directly about news and other valuable information right away. As such, your existing audience will hear everything straight from you, and youll have control over how its presented.
- Enable you to connect directly with your users. Newsletters are a perfect tool for creating a personal connection with your users since you can address them directly. You can also segment your audience to create email campaigns that are specifically tailored to a smaller part of your overall customer base.
- Generate more conversions. Since a newsletter enables you to raise awareness and publicize your offerings, it often leads to more conversions and even increased revenue.
One example of this in action is is our own newsletter: The WordCandy Weekly. This is a regular news roundup of the latest stories from the WordPress community.
How Do I Make Sure My Email Newsletter Arrives Correctly
While you can design the perfect email newsletter, it can still look less than ideal if theres a coding incompatibility with any of the major email clients .
In this instance, its best to do two things: use an HTML email template builder to design your emails and rigorously test your templates. Ideally, you should use a newsletter tool that provides an automated testing tool for different email clients.
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Valentines Customer Appreciation Email Newsletter Template
Keep your holiday emails short and sweet. Add an exclusive promo code or flash sale to sweeten the deal. You can also use this template to run a flash sale to get rid of extra stock or revive a slow season.
Try sending your email only to disengaged customers or customers who havent purchased from you yet. ActiveCampaign has a great guide to flash sales to make sure you get the most out of your promotion.
Design Tip: Venngage newsletter templates can be downloaded as a PDF or PNG file. Add them to your newsletter service and link the image to your chosen destination, like your sale page.
Free Newsletter Templates To Use Right Away
In the previous section, we saw a few successful email newsletter examples to inspire you and get you started.
Now we are providing you with 3 exciting newsletter templates that you can use for free in Moosends newsletter creator. Of course, you can access our full arsenal of email newsletter templates by signing up for a free account here.
If youre as eager as I am right now, read on!
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