Examples Of Email Marketing Templates That Get Responses
Theres a reason that so many businesses use emails in their marketing campaignsthey work.
For one, email campaigns are one of the least costly tools in out there, which is a huge positive for businesses on a budget. Plus, email gives businesses a chance to speak with their customers one-to-one about pretty much whatever they want to talk about, including products, offers, and even fun things like the latest news and pop culture phenomena.
And of course, theres the effectiveness. A Smart Insights study revealed that email is ranked as the most effective marketing channel, toppling other tools like social media, SEO, and content marketing.
Another study by McKinsey found that email marketing is an eye-popping 40 times more effective for bringing in new customers than social media channels like Twitter or Facebook.
To harness the power of email marketing, its essential to understand what it exactly is. This article will look at:
If youre managing a small business, you can use these tips to use email marketing templates to benefit your companyeven with limited budget and time.
Are you over email? If you hit at least one of the points on our checklist, its time to consider an email alternative.
Write Amazing Content Every Time
You may be thinking that when a subscriber opens your email, youve essentially won the battle. However, the actual content of your email also plays an important role in your open rate.
Heres why: if your subscribers are happy with your content, they are more likely to open your emails in the future. They may even begin to eagerly anticipate your emails. Conversely, if a subscriber is displeased with what they got in your email, they probably arent going to open your emails again, and they may even unsubscribe.
So how do you make sure your subscribers are happy with your email content? Simple: make it awesome.
Link to incredibly valuable resources, like a free eBook, an epic blog post, or a webinar.
The key is to make sure that you arent sending emails just to send emails. Every single time you email your list, you need to deliver something of real value. The higher the value of every email you write, the more loyal your subscribers will become, and your open rates will increase.
Optimize For Email Deliverability
Email deliverability is a metric that shows how many of your emails are reaching your recipients inboxes. Pay attention to this metric if you want your email marketing campaigns to succeed. After all, if your emails arent in your subscribers inboxes, they wont be opened or read.
To optimize your emails for deliverability, consider the following email marketing tips:
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Focus On Your Customers
With marketing emails, your focus should be to communicate the benefits to your customers instead of being sales-y. Tell your customers why they should invest in your product and what advantages they will get. Don’t sell to your customers directly, or they will stop being invested in your emails. With Mailmunchs advertising templates, you can draft emails that dont come across as sales-y and focus more on the benefits of your customers.
How To Use Templates Effectively
Templates are great. They can inspire you to create email copy that engages your prospects and persuades them to take action and they can help you speed up your results at the same time.
But theyre no silver bullet.
Copypasta never works. No sales rep should expect to simply paste a template into a blank email, swap in their prospects name, hit send, and expect to see results. Buyers are savvy they can tell when theyre being hit with a template rather than a genuine, personalized email and theyre unlikely to be impressed.
So how should you use templates? Which emails are they best suited for use in? And what degree of editing do they require for best results?
Rex Bibertson shared a few tips with me in a recent video call. Ive summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more.Templates are best used for repeatable messages.
Rex most commonly uses templates for highly repeatable messages things like meeting follow-ups. Same goal, same information. But what about more complex scenarios, like cold outreach? Should you ditch the templates altogether? Absolutely not but using them requires a little more effort on your part.
What works for one business wont necessarily work for you.
Use templates as creative inspiration.
Ask yourself: Does it make sense to leverage an offer template?
When personalizing, do your research in batches.
Personalize by category, rather than one-to-one.
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+ Free Email Templates To Jumpstart Your Email Marketing Campaign
Looking for free email templates to get your first email marketing campaign started? Youve come to the right place Ive collected a list of some fantabulous free email templates from around the web.
Ive even had Capterras own graphic designer whip a customizable one up for you that includes my notes of what goes where!
Enter your email below to get access to that free template and Ill walk you through the whole process of writing your first email.
But if youre not feeling our template or you just want to see what else is out there, check out these other free email marketing templates from the best sources around the web!
What Is An Html Email And What Are The Variations
HTML email is a feature-rich version of plain text email. Irrespective of using < div> or < table> , HTML emails have a structure, which can be manipulated to create an attractive email like this by Uniqlo:
Or an out-of-box email template design like this one by Random Penguin House:
The advantage of using HTML emails are:
- Most brands like to create a seamless experience across their website, emails and even landing page and an HTML email helps in achieving it.
- Different hyperlinks can be linked to different buttons in an aesthetic way.
- A picture, as you know, speaks more than words can describe, and image support in HTML helps in conversing better.
- You can track the performance of your campaign if you send an HTML email.
- When the best practices are followed, even HTML emails can avoid spam filters.
So, the next thing that comes to mind is whether you should use a ready-made template or a custom professional email template.
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Best Email Send Times
Every time you send an email, you want to make sure youve optimized every variable to tilt the odds of success in your favor.
One simple factor you can control is your email delivery times. According to curated data from 10 different studies, here are the best days to send email:
And the best times:
So, this is what curated research shows. But, how do you determine what works best for you?
Thats where this free PDF guide comes in, included in your template bundle. Itll walk you through how to use your own data, to help determine your own email schedule:
Identify Your Goal For The Campaign
Figure out the outcome that you want:
- Is it to clean up your list?
- Promote a new product?
- Follow-up from an abandoned cart event?
- Stay top of mind with your audience?
Different email campaigns will have different outcomes, requiring different tactics to get there. Once you determine the purpose of your campaign, you can then create the targets you want to hit. Include specific metrics in your goal so that you can determine if your campaign was a success based on quantitative data.
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Growing Your Email List
What most people do when they want to build an email list is to put an optin form on their website and hope that people sign up. Unfortunately, this strategy usually doesnt work very well.
To grow your email list, you need to attract people with a compelling offer. You need a lead magnet.
What is a Lead Magnet?
A lead magnet is something awesome that you give away for free in exchange for an email address. It doesnt have to cost you anything to create most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
It can be absolutely anything you want, so long as it provides value to your visitors for free.
Some popular lead magnet examples are:
- A coupon
The possibilities are endless!
For even more lead magnet ideas, check out our list of lead magnet ideas to grow your email list.
What Makes a Good Lead Magnet?
You already know that a lead magnet needs to provide value for free. But if you want your lead magnet to be highly effective, here are 5 criteria for you to consider:
1. Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you wont gain traction.
2. Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.
4. Relevant: If youve done your homework about your prospects, youll have no trouble coming up with a lead magnet subject that solves problems.
For Customer Feedback: Cafepod
Asking for customer feedback is one of the most powerful things you can do to keep your customers around.
If you really want to hear what your customers are thinking, ask them! Solicit feedback through email surveys and pre-built templates is both quick and relatively easy, and you can do it even with a small team. Be sure to choose your timing wisely tootry sending out feedback emails to customers a few days after theyve received an order or right after they talked to someone on your support team.
Heres an example survey from CafePod Coffee Co:
Every time a customer talks to the companys support team, the conversation is followed up with a simple question: How did we do?
Once again, the focus is on how easy it is for a customer to actually give that feedback. Adding the responses as clickable links into the email allows CafePods customers to give feedback quickly without writing out an email.
If your email template is configured correctly, these answers will be automatically collected in a database or spreadsheet, so you can see what youre doing rightand wrong. For example, using a tool like SurveyMonkey, you can embed surveys into your customer service emails and collect feedback:
Then, you can track these metrics over time and know how to make improvements in the future.
How to steal this template
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Choosing The Best Email Marketing Service
Before you email anyone, you need 2 things:
If you started with an optin, you got that permission, so hooray! If you didnt use an optin, we dont recommend sending marketing emails to them unless you have their permission.
You risk them flagging your emails as spam. So not only will they not buy from you, but you can also face negative consequences.
Instead, you can use a tool like OptinMonster to create smarter optin forms. You can collect leads and subscribers who want to get your marketing emails.
Then, you need to select an email service provider. These providers give you the right infrastructure to send broadcasts and bulk business emails.
If you send bulk emails without this, it will be flagged as spam. Your subscribers wont receive your emails, and whats worse is that your regular emails to your team and clients will also be affected.
That means you wont be able to email clients as consistently as you should be to get the highest conversions/sales as possible.
Email service providers handle all the formalities and expensive technicalities involved. All you need to do is sign up and use their service.
Here are the best email marketing services that we recommend:
Constant Contact is one of the largest and best email marketing platforms in the world. They allow you to manage your subscribers and create professional email designs with templates and drag-and-drop editing tools.
Can I Use Gmail With Mailchimp
Mailchimp doesn’t allow sending from Gmail
Hi Gary, Furthermore, to be able to send a Mailchimp campaign from an email address, the email address must first be verified. Campaigns may not therefore be sent from Mailchimp using Gmail. The solution is to use an email address that uses your own domain.
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The Best Email Marketing Template For Your Business
Email marketing can boost customer engagement and generate positive ROI, but your email templates need to be strategically structured in order to be effective.
From short, catchy text to a strategically-placed call to action, there are several helpful tweaks you can make to your email marketing template to boost audience engagement.
Email marketing is one of the best ways to reach people. With a carefully crafted email marketing campaign, theres a world of opportunity to draw customers back into your store, sell them a new product or turn them into a lifetime fan.
In fact, research by Campaign Monitor found that every dollar spent on email marketing generated $38 in ROI. To help with your email campaign, here are some tips for designing the most effective template to boost customer engagement.
Create Marketing Emails In The Drag And Drop Email Editor
|All products and plans|
HubSpot’s drag and drop email editor provides an intuitive interface to scale your email marketing efforts for your business. Use marketing email campaigns to share updates with your subscribers and promote special offers.
Please note: if you’re not using the drag and drop email editor, check out our guide to creating and sending marketing email with the updated classic email editor.
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How To Design An Email Template What Are The Prerequisites
Once you finalize your email type, the next step is to get it designed. The email template design is a very important stage as it creates your visual identity and defines the brand personality. So, before you rush off to sending your design requirements, consider the following prerequisites.
- Your brand guidelines
- While emails dont have a wide support for custom web fonts, there are different ways to implement them. Check out an extensive infographic on Typography in emails> >
- Colors: Just like typography, different colors also communicate different emotions. The background colors, CTA button color, colors on the hyperlinks as well as the images are the part of the brand guideline and define an email personality.
- Images and Visual media: A picture speaks a thousand words. By balancing text and visuals in your email, you encourage more interaction from your subscribers, since the email message is not lost behind a wall of words. This is especially important for the online retail and ecommerce industry where a visual of the product enhances the description.
- CTA button: The point that measures how effective your email copy was, i.e. the CTA button is what completes your email template design. While the email copy may not be able to communicate your message completely, the CTA button redirects the subscriber to a relevant landing page and should never be missed while designing an email.