How To Know If Your Domain/ip Has Landed Up In Email Blacklists
There are ways to figure out if your infrastructure has landed in any email blacklists either ISP or independent. Sometimes it is a result of root cause analysis done by a marketer and other times it is an error message thrown by your ISP.
Most likely your network administrators inform you about blacklisting when the recipient server of your email throws back an error message of email rejection. You can also use an email blacklist checker tool to identify whether your domain or IP address is listed on any on the global blacklist databases.
The marketer will have to check if you have received an unusual spike in your hard bounces lately. Then go and check the bounce code errors for them and figure out if how many of those email addresses you mailed to are typos and spamtraps.
There are visual indicators in some ESPs to see how many common spam traps have you hit for your campaign.
Also check for your brands engagement ratio of number of opens to number of delivered emails for a particular segment. Low number of opens might also indicate that these were just recycled spam traps who receive emails but never respond. An email marketer should think about their segments and what kind of engagement they provide.
Some analysis on your email lists will likely give you insight on the faulty list collection practices that you may have due to which you might be receiving low quality email addresses.
How To Get Off Yahoo Email Blacklist
When your email address has been blacklisted by Yahoo, the first step in getting removed from the blacklist is checking Spamhaus. Yahoo uses the Spamhaus blacklist, so if you are on this list, your yahoo email will be blacklisted.
Request removal from the Spamhaus blacklist.
Once removed from Spamhaus, you may find that your email is working again. If your email is still not working correctly, however, you will need to fill in a request form with Yahoo to request removal from their blacklist.
Yahoo tries to remove emails from their blacklist within forty-eight hours after the removal request if all criteria have been met.
How To Reduce The Risk Of Being Blacklisted
Rebuilding your reputation after youve been blacklisted can take a while, so do your best to stay away from any activity that could land you in trouble. This will not only decrease your chances of getting blacklisted, but itll also maximize the effectiveness of your campaigns.
To protect your brand and help you avoid the treacherous waters of email blacklisting and deliverability issues, try to keep these things in mind.
Recommended Reading: How To Get Old Email Back
What Is An Email Blacklist And Its Effect On Inboxing
Every day, there are tens of billions if not hundreds of billions of spam emails sent per DAY. With the number of spam emails sent dwarfing the number of legitimate emails that are sent its no wonder Internet Service Providers and other organisation work so hard to prevent spam from being spread around.
With such a large number of spam emails sent, blacklists are created to try to combat this and block IP addresses and domains that are known to send spam.
An email blacklist identifies and records, domains or IP addresses that have been sending spam, as per the standards of the blacklists owner. ISPs and mailboxes use them to protect their users from spam.
Here is the process whenever you send an email:
In conclusion, your email can be rejected if it does not comply with the ISPs policies and/or if your domain is on the blacklist in use. The outcome of the analysis determines if your email will be inboxed or sent to the spam folder.
Now that I have clarified the definition of a blacklist and how it affects inboxing, lets explore the different types of blacklists and a few examples.
How To Find Out Whether Im On A Blacklist
If you notice that your open rate has dropped down, its a sign that you might have been blacklisted. In some cases, your email or internet service provider may notify you that you got blacklisted, but usually, you have to do a manual check. There are 3 kinds of places where you can check whether your domain or IP has been blacklisted.
Services that compile several anti-spam lists:
Its worth noting that being listed on Spamhaus means things got serious. The Spamhaus project is one of the oldest and most renowned organizations that tracks spammers. You should make an extra effort to get yourself unlisted. You have to make a removal request stating the nature of your business and proving youre not a spammer. Once your request is approved, you will receive a removal confirmation email. The whole process takes up to 24 hours.
Real-Time Blackhole Lists , like:
Another way to find out if your IP is listed on the most popular blacklists is to run the Mail Tester check-up. However, not all the blacklists mentioned by the tool are equal. Some of them, like SORBS-SPAM, SORBS-DUHL, BACKSCATTERS or China Anti-Spam Alliance are of low importance and can be ignored.
Read Also: Why Is My Mail Not Updating
Avoid Manual Entry Of Email Addresses Into Your Database
Avoid manual addition of received contacts to your email list such as printed business cards, if they do not agree to receive your marketing emails. Instead, connect via their personal inbox and guide them to a specific form or landing page that allows you to select them to your email list. People who have not authorized you will often report your emails as spam and blacklist you.
Why Do You Need To Stay Off Of Email Blacklists
Email blacklists are real-time lists that pinpoint domains or IP addresses that are known for sending spam emails. The free mailbox providers, anti-spam vendors, internet service providers and email service providers use blacklists to stop spam emails from entering their systems.
When you get flagged, your emails will never make it to their desired inboxes. Instead, they will add your domain or IP address to the blacklist and stop your emails from reaching their destinations. If your business becomes blacklisted, this will severely impact your marketing efforts and the effectiveness of your email marketing ROI. When you get blacklisted, you will also suffer the consequences of your intended audiences never seeing your amazing marketing campaigns. If you put in all the time and effort for a great campaign, the first step to success is having your emails reach their destinations.
A basic guide to how your emails are sent and moved through a spam filter:
Recommended Reading: Delete Duplicate Emails In Outlook 2013
Submit A Request To De
The next step is to submit a de-list request to the blacklist operator that blacklisted you. That means you have to prove that youre reformedor that you never committed an email sin to begin with.
The submission process is simple, but the actual removal can be trickier.
Consult the list of the major blacklist operators above. Most of them have a page on their site labeled delist or removal request or something similar.
When you open up one of these options, youll get a form, wherein you can fill in various pieces of information, such as:
- Your email server IP
- Your phone number
And most importantly, your reasoning for requesting removal.
Youll have an open-ended area here, where you can document the steps youve taken to correct your infringing behavioror the reason why you think this blacklisting event was uncalled for.
The best approach to get removed here is to be as clear and straightforward as possible. In clear, concise terms, explain your reasoning and why you hope to be removed. Dont beg. Dont lie. Dont try to bribe them. Just be honest.
Most requests are reviewed within 24 hours, though it may take a few days to get a response. Dont bombard them with more requests if you dont hear backyou cant make a good case that youre not a spammer by spamming the company that caught you spamming, right?
Be patient and wait to hear back. Youll get an answer either way.
Monitor List Acquisition And Email Validation
When a user signs up to your email newsletter they need to know exactly what to expect from your brand and are their preferences being collected for mailing frequency.
Dont scrape addresses from the internet or harvest any third party lists. Mailing to purchased lists is a sure fire way of getting in the email blacklists.
The email ids collected need to be validated with Google and social plug ins which is a common practice used now. It would be great if you can send a verification email to their email ids to confirm your subscription as that will ensure that you are getting genuine users who are active on email.
Mailing to invalid ids is a major reason for blacklisting to occur, hence make sure you are mailing only to valid email users. There are several email validation services to get that job done.
You May Like: Find All Accounts Linked To My Email Address Free
How To Remove Your Ip From Yahoo Blacklist
On the Yahoo blacklist? Cant send email to Yahoo?
Trust me, you are not alone.
Yahoo, Google, AOL, ATT and other ISPs are often targets of spammers. If you have a security issue on your server, you likely will get blacklisted by one of these major ISPs.
Below I go over our process to removal your servers IP from the Yahoo blacklist.
What To Do When You Get Blocklisted
If you find yourself blocklisted, youll receive information for remediation within the failure event. This will usually include a URL to begin the blocklist removal process. If you still arent sure if youre on a blocklist, Its good to note that there isnt a need to run a third-party vendor that will run a blocklist check for you if anything your email service provider or account manager will give you more information.
Most reputable BL vendors will have a clear self-service path to delisting that will involve sending over your contact information and any comments as to the possible reason for the block. Others will provide a case-specific email address and subject line.
For major DNSBLs like Spamhaus and Spamcop, you can and should ask for specifics of the offending traffic and find out why the blocklisting occurred in the first place. Specifics like the From, Subject, or sending domain on a dedicated IP address. This can help you better target the issue and solve for it, and itll go a long way when communicating back on what youve done in consideration of being delisted. Granted most BLs like SORBs are automated, and a delisting request is likely to be approved for a period of time before they begin analyzing your traffic again for spammy behavior.
You May Like: How To Print Email From Computer
Clean The Email Lists Routinely
Executing proper management of the email list and assessing it to detect latent spam traps can help avoid getting placed on a blacklist. It is better to update the email list by removing non-responsive subscribers to filter out spam traps. Checking the email address of the subscribers can help in avoiding junk like spelling errors and invalid email ids.
Email checker tools and email validation in sign-up forms can also prevent such errors. Keeping a healthy contact list may help in avoiding spam traps and increasing email deliverability.
How Your Ip Address Or Domain Gets Blacklisted
Below is an illustration from Spamhaus, an operator or the biggest blacklist, showing the email blacklisting process.
This is how the blacklisting process works. You send an email , and your ISP receives it. The company goes through the email and finds out if the IP address of the email sender is listed on the Spamhaus data.
The ISP checks their spam filters to find out if there is anything in the email that they do not allow. If the email is found to have no spam or malicious content, the ISP decides to send the message to the recipients primary inbox.
An email blacklist is just one of the tools that ISPs will use to determine if an email is legitimate. Every ISP has a unique policy that it uses to establish the legitimacy of an email.
If an email is rejected, then it has probably not passed the ISPs policy. In the above diagram, the ISP has rejected the senders email based on the Spamhaus data and company policy.
You May Like: How To Unarchive Email In Outlook
How Do I Know If My Emails Are Blacklisted
Now is the time to confirm your listing in the third party blacklists services. But where to check? One of the ways is to check some of the obvious signs that you are blacklisted, just as mentioned in the “What Are Some Signs Of Being Blacklisted?” section.
There are two ways you can identify your blacklisting, they are as follows.
What Happens When Youre On A Blacklist
Imagine that you have no clue your IP address was put on a blacklist.
So you go about your regular email marketing activities and launch a campaign. Well say its a sales promotion and John is on the contact list. The email goes to his internet service provider , which checks your IP address against whatever email blacklists his ISP uses.
Bingo, theres a match. Your email is discarded. John either never gets news of your sales promotion or, if he does, its delivered to the spam folder that he rarely checks.
This blockage clearly has a harmful effect on email deliverability. Being identified as a blacklisted email sender can wreak havoc on your marketing efforts, especially if a large portion of it is email based.
But reallyhow worried should you be? According to Omnisend Deliverability Manager Serhii Chernenko, it depends on what blacklist youre on.
Some are more influential, respected and impactful, like Spamhaus, Cloudmark and Barracuda. You should be pretty worried if those have you listed, as impact would be significant, Chernenko says. Some RBLs will have way less impact on your deliverability or even zero impact, so it is important to monitor the biggest RBLs.
You May Like: I Need To Print Something From My Email
Overview: What Is An Email Blacklist
Email blacklists are real-time lists that identify domains or IP addresses known for sending spam emails.
Free mailbox providers, anti-spam vendors, internet service providers , and email service providers use blacklists to stop spam emails from entering their systems.
Getting flagged by blacklist operators will add you to the list and block your content, preventing your emails from reaching your audiences inboxes. If your business becomes blacklisted, your small business email marketing suffers, negatively affecting your email marketing ROI.
Factors that can get you blacklisted include:
- Spam complaints. Complaints about your emails exceeding the acceptable threshold can prompt ISPs to add you to the blacklist.
- Bad email content. Some ISPs filter emails by using keywords as a basis. Expressions such as money-back guarantee, and free, as well as using multiple exclamation marks and all caps can get you blacklisted.
- Poor email list management. Poorly managed email lists lead to unnoticed unsubscribe requests, which can get you flagged and blacklisted. If you dont check your email list, for instance, you might keep sending subscribers emails even if they unsubscribe, leading to them tagging you as spam.