Add An Email Signup Form To Your Website
To quickly start capturing email through your website, you must have a way for customers to sign up on your website. And it has to be easy to find.
Put a hosted signup link in your header and footer.
If you dont want to bother with adding any code to your website, then add a hosted signup form to your header and footer. This is a link that customers can click and be taken to sign up on a short landing page hosted by your email marketing software.
Embed a signup form directly on your website.
An embedded signup form is the more common and seamless way for customers to sign up for your email list on your website. This form can be embedded into your footer, as Campaign Monitor customer Digiday has done.
Or you can choose to draw more attention to your signup form by embedding it into the body of your webpage. For example, Girlboss included their signup form midway down the page.
How To Grow Your Ecommerce Email List
When a visitor signs up for your email list, theyre giving you permission to pop up in their inbox regularly. That keeps you on their mind, and gives you more opportunities to win them over. But for email marketing to get you anywhere, people have to take that step of signing up.
Even though it may be tempting to consider growing your list the easy wayby purchasing an email listthats the best way to end up in the spam folder, not to mention on the wrong side of the law.
No, you want to stick to legitimate, opt-in focused methods. Theyre slower, but they mean that everyone who gets your emails actually wants them. And those are the people most likely to head back to your website and make a purchasewhich is the whole point. And have no fear, we have some strong suggestions for how to build your list the legit way.
Promote Your Newsletter On Social Media
Do you use social media? Promote your newsletter on social media bios, post texts, and other areas to create awareness, intrigue, or offer a sale to get the people that are already interested in your brand to take the next step and sign up for your newsletter. You can tease your best newsletter content on for example social media stories to showcase the value of subscribing.â
If you found this article useful please share it with your team via email. For more information on how to scale your database contact one of our salespeople for an in-depth evaluation of your situation.
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Add Targeted Notification Bars To Your Content
Youve probably seen these.
A slim call to action stretching across the top of the browser.
These are sometimes called notification bars, or ribbons. And you can add them easily with opt-in form plugins like Thrive Leads.
This provides an easy way to get traffic to your landing pages.
This also works well because you can target specific pages to make sure your calls to action are hyper relevant.
You can also split test them to boost your conversions further.
Use The Expanded Guest Post Technique
Guest posts are great for building powerful backlinks and authority.
But with a few simple tweaks, you can also use them to get new subscribers.
Heres how the idea of expanded guest posts works:
- Create a guest post as you normally would.
- In the byline, mention that you have additional bonus tips/tactics related to the guest post on your site.
- Create a conversion-optimized landing page where you package these bonus tips into an eBook/downloadable.
Conceptually, this isnt any different from content upgrades you offer readers an upgrade closely related to the content. The only difference is that you offer this upgrade on an existing high-traffic website.
For example, in this expanded guest post, Brian Dean uses a lengthy outro to pitch a bonus that expands on the post:
This pitch directs users to a landing page on his site, giving them the option to join his email list and get all the goodies:
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Get More Email Subscribers With Your Contact Form
Want a quick way to boost your email subscribers? Add the option for people to subscribe when they use your contact form.
Sure, there are other plugins on the market but there are a few reasons why I recommend using Kali Forms in particular.
Its simple to use and comes with integrations to popular email marketing providers such as ConvertKit, GetResponse, AWeber, MailerLite and more.
And most importantly, all of those integrations are available on the lowest plan, unlike with a lot of other contact form plugins.
However, there is an important caveat here: NEVER add those who use your contact form to your email list unless they opt-in.
Note: Want to learn more? Read my step-by-step tutorial on how to use a contact form to grow your email list.
Understand The Audience Demographics
Every customer is different, so there cannot be a single tip to win them all. Thats why it is essential to know your audience. Different content and ideas will work differently for different people. Hence, the first thing to do is to segment your customer base, as per their interests, and preferences. Once you know your audience, you can employ the tips that maximize the returns for your efforts.
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Make Your Form Interactive
If your forms are interactive theyll be easier to complete. Try creating interactive forms by using effective and great-looking Conversational Forms.
Its interactive because it asks people for their info one question at a time, much like a face-to-face conversation. Its the first true interactive form layout built exclusively for WordPress thats guaranteed to boost form completion and conversions.
Best of all, you can turn any of your existing WordPress forms into an interactive form with just a click. Check out our tutorial on how to create a conversational contact form.
Email Subscribers Collection Combining Different Subscription Processes
When optimizing different forms of subscriber collection processes, one thing that is very important to understand is that you can use a lot of the above in combination. There is no rule that says you can only use one of these methods, in fact, you should use almost all of these if you want to have a chance to get to the 5 10% conversion rates I was talking about in the beginning.
But, you need to make sure to follow common sense. For instance, you shouldnt open the same offer on every page if you showed a lightbox to your visitors on entering your site which pitched We are generating 100,000 per month learn how we do it and the user didnt sign up, then you should pitch something else next. For instance: How to write a business plan for a blog.
If every visitor gets a lightbox with an email marketing course, you shouldnt also use this as a content upgrade.
And so on.
For a great example of how different signup mechanisms can be combined visit Neil Patels blog.
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Characterize Your Potential Email Subscriber
Youll get more email subscribers if you know youre who your customers are well. Develop a buyer personality for each character who might be focused on your products or services. Each buyer represents a member of your interested audience. You might have just one or two personas, while other businesses might have 10 or more.
For example, lets say that you have an e-commerce store where you sell sporting goods. A teenage customer playing high school sports would be a different persona from a middle-aged man who plays pickup basketball on the weekends.
More relevant, you would market to those people differently. Each buyer persona will respond to different products, offers, and messaging.
Add A Sign Up Button To Facebook
Optimizing your Facebook page is a great way to grow your email list for free.
If you have a lot of followers on your Facebook page or are using Facebook Ads to bring people to your page, you should definitely add a Call to Action button to your page to turn those followers into subscribers with an email sign up on your social network.
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What Is A Newsletter
If your business doesnt have a newsletter, youre missing out on a great opportunity to connect and engage with your potential and existing customers by sharing relevant, useful information about your products, services, company latest updates, content, and so much more.
Not sure what a newsletter should look like, heres a copy of ours for some inspiration.
Offer A Unique Subscribers Only Incentive
Another great way to generate more opt-ins is to give subscribers exclusive access to an offer of some kind, whether it’s free content, coupons, resources, etc. For example, you may offer industry-specific white papers on your website. You may include a spot on that page that states, “Get access to exclusive guides not available anywhere else on this website! Sign up below.” Or, give first-time subscribers a special discount on your product by offering a discount in exchange for a user’s email address.
Olive and June, the company behind the products that give you a “salon experience at home,” cuts right to the chase with a 20% discount for signing up for their email list. And guess what, it works. I immediately entered my email address! I wasn’t even planning on purchasing nail polish!
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Offer Only What Subscribers Are Looking For
Dont irritate your subscribers and dont deliver everything to everyone. You need to understand and create a platform where you can deliver exactly what your subscribers are looking for. If you send posts to every subscriber then it may be possible that they wouldnt find your newsletter useful and chances are they unsubscribe it. With new anti-spam measures and an increased push by email services like Gmail, Hotmail and Yahoo, it is highly important for you to make sure that your name is on your users favorite senders or priority inbox. You can ask you users if theyd like to change the frequency of emails or change the type of messages they get. The point is simple your users only should be in control of what they receive.
Run An Online Contest
Online contests are one of the best ways to increase email subscriptions. By offering a prize that your target audience loves, you can instantly boost sign-ups and increase engagement.
Plus, with an online contest plugin like RafflePress, you can put everything on auto-pilot:
RafflePress is the best giveaway and online plugin around.
It lets you create various entry options such as following you on social media, visiting certain webpages, and, of course, signing up for your email subscription list.
With RafflePress, contest automation is easy so you can gather entries and declare winners just by clicking a few buttons.
The tool works great for any WordPress site including eCommerce stores, business sites, and blogs.
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How To Grow Your Email List With Traditional Marketing
35. Collect email addresses at a trade show.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in person.
Once youre back at the office, import these signups into your contact database, and be sure to send a welcome email that confirms their opt-in to your list.
36. Host your own offline, in-person events.
Meetups, seminars, hackathons, educational panels, and your conferences place you front and center of a networking event. Those who attend are often more qualified to be contacted because they came to your event. Take the opportunity to collect email addresses from attendees, and send a welcome email and encourage opt-in.
37. Host an online webinar.
Webinars are the perfect opportunity to talk about your industry and access the audience of thought leaders that you may want to present with. The best part? Webinars are normally registered for via email, so you have audience emails to add to your list for further nurturing upon registration.
38. Add QR codes to your display ad.
Incorporate a QR code into your print marketing collateral that people can scan for more information on the printer content. You can set it so that your codes require email addresses to access additional content so that you can grow your list.
39. Collect emails in-store.
Originally published Jun 22, 2021 7:00:00 AM, updated June 22 2021
Faqs On Getting More Email Subscribers
How do I start an email list from scratch?
You must know your target audience well. The best place to find your audience at first is through social media. By creating a made-up persona, you can see where your audience hangs out. You also need a website and an email marketing service. It is important to get to know your audience first.
How many email subscribers do you need to make money?
There is never an exact number you can target. There are many variables that affect the amount. It depends on the product you are selling, the people you are selling to, and on your email marketing system.
How can I send unlimited emails per day?
There are a couple of ways to send unlimited emails every day. You can use paid features of standard email services. You can also use professional email automation systems. Alternatively, you can use your CRM system.
How do you get your first 100 email subscribers?
First of all, you must know your target audience. After that, you can pay for traffic to your landing page. You can also guest blog if you are sure you can provide popular blogs with great content.
How often should I post on social media to get more email subscribers?
You need to promote on your social media accounts daily. Share special offers a few times a day. Use a tool to pre-schedule your social media content. Be consistent, and you will have more subscribers in a short time.
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Make Blog Content Easy To Share
Social media connects people who value each others opinions. Therefore, the collective social sharing of your blog will boost your email subscriber base and increase engagement and traffic on your website. You need to add social sharing button at the right place depending upon the structure of your website so that user can easily share your webpage. Also make sure that readers dont scroll too far and the social sharing button should be easily noticeable. Let your visitors share your blog content on their networks.