Useful Methods For Getting Email Addresses For Your List
When it comes to attracting people to your website, you want to make sure that you use the insights you gathered. Understanding your target audience will help you think of the kind of incentives you can create for people to share their email address with you. Knowing what your perfect customer looks like will also help you set the right filters on LinkedIn to find your target audience. Several useful methods allow you to build an email list for your company on autopilot.
Look To Your Existing Database
Dont overlook your existing database of contacts. Colleagues, friends, and family members can help kickstart your list growth.
When Arlet Koseian started extendYoga she only had a few contacts on her email list.
We started with just friends and family members on our list, Arlet explains. That was really great because, in the beginning especially, getting feedback from friends and family is huge. I would send out a preview email to five people and see what they thought.
Once you get friends and family excited, ask if they will spread the word about your email list for you.
Collect Email Addresses When People Sign Up For An Event
If you host events where people register or purchase tickets in advance, youll likely already be collecting important contact information. This is the perfect time to ask people to join your email list.
Its great to have emails that are connected to events, which are connected to a survey, and then to look at the results. It eliminates the unknown and gives me more clarity and transparency in my approachwhich also makes things a lot more exciting and motivating to keep doing it!
Carrie Bonnet, marketing director at Rains Lucia Stern, PC explains how collecting email addresses from event registrants gives you the chance to communicate with attendees after your event. For her, this includes sending a follow-up survey to event attendees.
Heres a look at how Carrie adds a newsletter sign-up box to her event registration form:
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How To Find Free Mailing List
If you practice email marketing you know how difficult it is to find relevant and free email lists. And even when you search for contacts databases, you have no guarantee that it will work for the success of your sales and business.
We can suggest a solution that gives you the tools to create free email lists on the one hand, and extract email addresses of persons who belong to your niche on the other hand.
Last Things To Take Into Account When Building Your Email Address Lists
Creating your email address list is not going to bring you success overnight. It requires a lot of iterations during the next few weeks to get the most out of the chosen method. But, in the end, it will be worth the time that youve invested in it because you can create an easy to use and mostly automated system. This system will bring in new email addresses every single day, allowing you to expand your email address list quickly.
Depending on which method you chose, you can see several to a few dozen new email addresses being added to your list daily . And you can instantly start sending out emails to them. Need some inspiration for great first emails? Find our introduction email template here.
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Ask Customers And Prospects
When existing and prospective customers buy something from you or connect with you, verbally ask if theyd like to sign up for your email or newsletter. To entice them, you can provide something that could directly benefit them like a free ebook or kickoff template.
Grow your email list by asking customers youre already speaking with on the phone. Tell them about what they can expect from your emails. It only takes a few seconds to jot down an email address. If you make the big ask five times a day for one work week, thats 25 email addresses you didnt have before you started, and 100 email addresses in just one month!
Grow Your Social Media Community
Emails that contain social sharing buttons have a much higher click-through rate when compared to those that do not. Social network platforms such as Twitter, Facebook, as well as LinkedIn, are essential to your general development and advertising methods.
Nevertheless, growing those networks can require more time and also work. Email newsletters can aid you to develop your business go viral through online community engage them via their inbox as well as direct them to your social networks channels. There, you have much more reach and will undoubtedly begin creating even more tasks.
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Why You Should Do This
Creating your email address list will tackle all the problems that were listed above. It will help you to understand your target audience much better. It will also increase the results you are getting through your personalized email marketing campaigns.
Building your email address lists also allows you to get a lot more information about the people on the list, even before sending out a single email. People can sign up for various reasons, such as to download a guide on how to solve a problem that many people will run into when theyre in your target market.
In the end, creating your email address lists will always be the best way to go. Theres no other option that will beat this, not even buying email address lists from others on the internet. And when it comes to reaching people to sell your products and services, you want to use the best option. It will also avoid getting caught sending out a lot of SPAM and ending up on several blacklists, which will decrease your chance of getting into any inbox at all.
Collect More Emails Addresses Through Existing Relationships
One of the easiest places to get started is by connecting with existing friends, colleagues, and any subscribers you have already. Not only is this a good place to start if youre starting from scratch, but this can also feel the least scary. All you have to do is ask!
Before you reach out to people, there are a few best practices you should keep in mind:
- Message people you have a relationship with. That random Facebook person you dont remember meeting probably isnt the best fit.
- Use WIIFM . Every time you message someone, make sure to tell them how your content, whether its a newsletter, email course, case study, or something else entirely will benefit them or their friend.
- Be yourself. Tell your story, share your feelings, be vulnerable and real. People will subscribe and share your sign up form because they want to help YOU.
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Get The Help You Need Every Step Of The Way
From email automation to delivery experts, our knowledgeable teams are here to provide you with all the help you need to grow your business through email.
Get help optimizing for maximum engagement and conversions. Well help you build email automation, provide content feedback and help fine-tune your messaging.
From custom email content to fully responsive, branded email templates, our designers employ the very best in aesthetics and effectiveness that drive end results.
Optimize your sending with our deliverability services. Our team will provide tips and guidance on how to reliably get your emails into your subscribers inboxes.
We wanted to create a virtual space thats calm, cheerful, and welcoming to visitors
Jessica Braider – CEO, The Scramble
Experiment With Pop Ups
Pop up forms can be a simple yet effective way to bring more attention to your email list. But its important to establish a few ground rules before getting started.
You dont want to interrupt or annoy your website visitors with too many pop ups. Not all forms have to pop up in the middle of a screen and darken the background content. You can use a sticky form that unobtrusively remains on the bottom of the page as a user scrolls, or a slide-in form on the side of the screen.
You can set the timing of your pop up forms to display after a user has been on the page for a certain time. Or set it so the form displays only when a user takes a specific action or when they reach the bottom of the page.
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How To Create Your Own Email List For Free
There are many ways to create your own email list for free. As mentioned before, you want to create a page on your website where people can leave their email address.
If youre going around visiting a lot of events within your niche, it gives people a way to sign up when you meet them. You can quickly create a spreadsheet and hand your phone to your potential customers so they can enter their email address. This allows you to follow up with a great networking email with a good subject line.
Building your email list for free isnt hard. You just need to know what steps you need to take to get those high-quality email addresses.
Post In Facebook Groups
98% of the people you know use Facebook.
That means that a gigantic portion of your target audience is also using Facebook. There is also a Facebook group for almost everything under the sun.
Posting high-value posts that link to my opt-in offer is how I grew my list quickly.
If done in a value-added way as opposed to spamming, this can be a great way to grow your list with a group of highly engaged members of your target audience.
Always give more than you take and remember to add value before you post your opt-in offer.
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What To Focus On At The Start
At the start of your email address list, you might be a little demotivated. After all, there is no one on your list yet. But there are several steps you can take today that will allow you to get a new email address automatically every single day. Your primary focus at the start should be to create a plan explaining what you are going to do to get new sign-ups for your email address list.
You also need to make sure that you understand what kind of additional information you want from people that sign up. For example, you can ask new sign-ups to provide information such as:
Their first and last name
The company they work at
Their role within the company
You can register all this information based on the email list template weve designed. All this information will highly benefit you down the road. You can use this information to send better and more personalized emails, which will also increase the results of your email marketing campaigns.
You Need A Tantalizing Offer
Whatever youre offering, selling, building, creating, or asking, people need a reason to join your list.
Think about it. If you came across a landing page that asked for your email address, you wouldnt want to do it unless you were going to get something in exchange.
What does your target audience want? Often, the best offers are your best resources, totally free. You can give them access to your software, a report, an ebook, or something else that gives real value.
AWeber offers a free guide to standing out in the inbox.
This generic opt-in shows you some of the standard ingredients of a tantalizing offer a clear benefit-oriented headline, bullet points, and an image.
Thats it. Youre ready to start collecting addresses.
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Collect Contact Info On Your Website
A customer visiting your website can be asked for their information to sign up to continue browsing your site.
This is a great way to get access to email addresses from anyone who visits your website.
These are all the people who are interested in your product or service and, therefore, that is why they are visiting your site.
Here Is A List Of Reasons Why You Should Never Buy An Email List:
You are going against the consent rules made under the General Data Protection Regulation , making you a legal offender. You simply cannot send emails to people without their consent.
If you buy an email list and then hire an email marketing service, there are chances that these service providers will not cater to you and will not send emails to the bought-list email addresses. This will waste all the money that you have just invested.
If there are email addresses available for sale, its probably a sign that these are not good enough for your business. Spending your investment on such lists will only waste your time and money.
You buy a mailing list, email all of them to market you, but what is the point of doing this when they will not recognize your name? And as a result, will be marking your email as spam or put it in the trash? Mailing lists that are bought often have people who are not aware of your brand, and therefore do not pay attention to the emails you send.
There is a high chance of you losing your IP reputation. When you purchase an emailing list, you have no idea about how many times you have emailed the same email address. And since there are bodies taking care of spam-like activities, you might just cause your business a whole lot of trouble if you fall under their radar.
While you might think buying an email list is easy and not very expensive, you are putting a lot at stake here.
The bottom line is: Never BUY an email list.
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Collect Email Addresses At Industry Tradeshows
Industry events, tradeshows, and conferences are the perfect place to grow your email list.
For a business like Mother Earth Pillows, these events give them the chance to connect with new customers and other partnering businesses.
We have sign-up lists at conferences, we have one at our store, and we have a sign-up list on our website. Then we have the people who call in or are our wholesale partners, explains founder, Karen Kowal.
If you have a tablet, make it easy for event attendees to sign up for your list using the ListBuilder app. ListBuilder connects with your Constant Contact account and automatically uploads new contacts to the list of your choosing.