How To End A Marketing Email

Insert Your Recipients First Name

Ongage Demo – the End-to-End Email Marketing Platform

Youve probably tried using your recipients first name in your subject line and gotten some pretty decent open rates. Personalization works for closing lines, too, and can help boost your emails response metrics.

Thats because, according to FMRI scans, people tend to feel more engaged toward messages that mention them by name. Email tracking software provider Yesware strengthens this finding with their own analysis. They find that emails are more likely to produce above-average reply rates if the copy mentions the recipients first name more than once.

Remember: Youre A Guest In Their Inbox

Though you might think your email is special. To the reader, your email is one in a millionand not in a good way.

This is why its important to remember where you are and use good manners.

Getting into someones inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so.

Its the same with email marketing, so before we begin Id simply like to remind you to be on your best behavior at all times and remember youre a guest in their inbox.

Now, lets talk about how to build your email marketing strategy from the ground up.

How Often Should I Send Marketing Emails

Theres no hard, fast rule when talking about how often to send marketing emails, so we recommend that you ask your subscribers how often they want to hear from you. You can also do some A/B testing to see what frequency has the best performance.

Generally, youll want to reach out to newer subscribers more often since theyre just getting to know you. But, beyond that just send out emails on the schedule youve established and no more.

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Flash Sale Promotional Email

Im actually going to start off with an example of a promotional email that does not follow the best practices covered in this post. First of all, there is no attractive imagery. Even the logo in the branded header is small. Second, the features, rather than the benefits, are highlighted. Third, while the promotion is clear the call to action is not. Yes, you are clearly asked to claim your discount, but for what? Only with a closer do you find that its to upgrade today.

On the flip side, WordPress could be targeting this email for WordPress power users or engineers who already know the benefits of the platform and are more inclined to look for specific features. In this case, providing feature details without any distractions or unnecessary elements makes sense, which brings us back to the third tip in this post: target your audience. Also, two best practices are followed: the bolded blue text makes the call to action easy to spot among the gray text, and the bullets break up the text for an easier read.

Ask For More Information

Ways to Progress Your Email Marketing by the End of 2017

Your email closing line is a great way to prompt prospects to share more information about their needs, challenges, and priorities. Use this opportunity to ask a question that helps create a dialogue with your prospects.

Use the information you already have on a prospect to create more personalized questions. For example, if a prospect has downloaded an eBook from you, base the questions you ask on the content theyve already engaged with.

Here are a few examples of business email closing lines.

  • Have you already tried implementing a tool? Which one?
  • Is reducing a top priority for your team at the moment?
  • In what ways are you struggling to ? How are your current tools lacking in supporting you?
  • Were any tips your recent download, , helpful? Have you tried any before?
  • Did you have any problems with similar products in the past? What were they?
  • When crafting a formal closing, encourage your prospects to open up about the challenges theyre facing or the goals theyre looking to accomplish. Remember to listen. While you might have a product or solution you want to push, you want to absorb as much information as possible to ensure youre giving your prospects the right offer.

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    What Is A Business Letter Closing

    The closing of a letter is a word or phrase used before the signature to indicate farewell. This phrase shows respect and appreciation for the recipient.

    When you are ready to end your letter, you should choose a complimentary closing that is appropriate, respectful and professional to draw the readers attention to the message of your letter. You can also use a closing to relate the ending to the content of the letter.

    Related:7 Powerful Ways To Start a Cover Letter

    Automate Email Campaigns When Possible

    Trigger-based emails are emails that are sent out automatically based on user behavior.

    The most common forms of trigger emails are welcome emails, thank you emails and transactional emails, such as order confirmation email and email receipts.

    The data behind trigger emails shows us that trigger emails perform much better than traditional email.

    For example, Epsilon found that:

    • Open rates for trigger emails are as high as 49%
    • The average click-through rate for trigger emails is more than double the rate compared to traditional email click-through rates
    • The best converting websites in the world, sites that convert as much as 40% of their traffic, use trigger emails.

    And not only that. According to the recent Blueshift Report, trigger-based marketing emails are 497% more effective than batch and blast emails.

    Does this sound too good to be true?

    Well, it’s not. We’ve tested it. And it works!

    Below is a comparison for our traditional email campaign against our triggered email campaign :

    Our triggered emails generated 5x higher open rates and 15x higher click-through rates.

    Today, only 20% of marketers currently use triggered emails and they make up a low percentage of overall email volume, at around 2.6%. However, they can be responsible for as much as 20% of your email marketing revenue!

    Triggered emails perform really well because they hit the email marketing sweet spot.

    What does the email marketing sweet spot look like, you ask?

    It looks like this:

    Sound familiar?

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    Break Up The Body Of The Email

    Depending on the offer of your promotional email, the body is going to vary in length. Regardless, a wall of text is a surefire way to get the reader to click the X and trash the email. Keep the body of your promotional email concise and break up lengthier blocks of text with images, links, or bullet points so its easier for your readers to digest.

    Choose An Engaging Email Newsletter Design

    How to do your Email Marketing Year-End Review

    When it comes to email marketing, design is just as important as the content. The look and feel of your email is going to communicate a message about your company and its values. Spend some time getting it right.

    Ideally, you want to capture attention with an on-brand email design that highlights your main message and CTA in the best way possible.

    Great email design supports email content by making it clear, legible, and structured. A structure that naturally draws the reader to your call-to-action will drive up your click-through rate.

    If you intend to add images to your email content, keep in mind these best practices for newsletter images:

    • Dont clutter the email with too many images .
    • Avoid images that are either too large or too small.
    • Add ALT text for each image in case it doesnt show and to make it more accessible to people using screen readers.
    • Only use high quality images that serve a purpose. Avoid generic stock photos that dont add value.

    For the best email design inspiration, check out ReallyGoodEmails.

    HTML or plain text

    Its a long-standing debate among email marketers HTML vs. plain text, which is better?

    Plain-text can be just as effective as HTML. It all boils down to your audience and the types of emails youre sending.

    If youre a writer with a writing tips newsletter, plain-text makes sense. On the other hand, ecommerce emails will need to be more eye-catching. The best way to know? Test!

    Read Also: What Does Cc Mean When You Send An Email

    How To End A Business Email

    It’s one thing to read a list of guidelines and closings for professional email, it’s another to see some examples of how to end a business email. So, let’s examine some sample closings for professional emails. We’ll review both the good and the bad.

    Here are two examples of professional email closings. Compare the properly formatted example of an email closing with the poor example.

    Webinar Attendants Email Outreach

    Subject line: Hi from !

    Email text:

    Hey ,

    Just had to pop open the champagne when I saw your name on the list of attendees for our next live demo!

    Before I see you in the webinar, I wanted to ask if I can help you with anything before the demo.

    Are you running some campaigns already?

    Glad to share my insights or answer any questions you might have!

    This is a great way to build rapport with your attendees if youre hosting a live webinar.

    And the best part is that this can be fully automated, down to your follow-up messages.

    Check out our complete guide to to learn how to set up automated email campaigns that work with Zoom and create similar dynamic GIFs like the one you see above.

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    Focus On The Benefit/value

    Be careful not to focus too much on the promotion and its features at the expense of its benefits. Ideally, the link for your offer will take readers to a landing page describing the promotions features and terms in more detail. The body of the promotional email itself should clearly identify why this promotion is of value to the reader and make clear the ultimate benefits.

    The Ideal Email Companion You Can Use Today: Gmass

    Google Inboxâs Impact on Email Marketing

    GMass is a powerful email outreach platform used by employees in huge companies like Uber, LinkedIn, Twitter, and Google. Its robust outreach capabilities allow you to send massive, personalized email campaigns right from your Gmail inbox.

    This easy-to-use tool is also great for individuals and groups such as schools, organizations, and even churches to send regular emails to their respective audiences.

    GMass helps you:

    To start using GMass, all you need to do is from the Chrome store and sign up for free with your Gmail account.

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    How To Format A Letter Ending

    Once you have chosen a word or phrase to use as a sendoff, follow it with a comma, some space, and then include your signature.

    Printed letter: If you are sending a hard copy letter, leave four lines of space between the closing and your typed name. Use this space to sign your name in ink.

    Email message: If youre sending an email, leave one space between the complimentary close and your typed signature. Include your contact information directly below your typed signature.

    Introduce Your Business And Services

    Now that you have the attention of your target audience, it is time to introduce your business and services to the clients. Start by describing who you are and what it is that you want to offer your customers. First, include your business name, then highlight your product or serviceâs name and mention its benefits to clients. It is also wise to share a few exciting details or features of the product using brief bullet points. This will allow you to provide enough information that could help educate customers about your business and products or services without distracting them from the main point.

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    It’s Time To Write Better Emails

    You can create effective professional business email starts and endings. To sum up what weve learned in this tutorial, start and end your professional business emails by:

    • identifying your target audience
    • choosing the right email style
    • paying attention to the opening elements
    • ending with the right closing elements.

    Learn more about writing professional emails in this comprehensive tutorial:

    Is Email Marketing Still Important In 2020

    Four quick fixes to stop your email marketing going junk

    Email isnt a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But get this: Email marketing at 50 years old is used today more than ever before.

    You may be thinking, Do people really still use email? Isnt social media where its at for marketing today? While its true that social media is an important channel for any digital marketing strategy, email has several advantages.

    First, email marketing campaigns can be personalized to a greater extent than those on social media. Next, costs are considerably lower than for other channels, especially considering the reach and conversion rate associated with email marketing.

    Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audiences inboxes.

    Still dont believe us? Lets take a look at the numbers:

    • In 2020, there were over 4 billion global email users.
    • 80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.
    • 62% of consumers ranked email in their top preferred communication channels with small businesses.

    Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships.

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    Why Is Email Signature Marketing So Great

    Email Signature Marketing is easy to customize to a range of business goals. In addition to generating leads, this approach will help reach content download goals, maximize website views, promote social media engagement, and much more.

    The use of email signatures in a subtle way can leave a lasting impression on your audience. Rather than looking at it as a mere shortcut to your contact details, it is also a great tool for branding and achieving your marketing and business objectives.

    Another advantage of using your email signature as a marketing tool is that you will often have a well-established relationship with the email receiver and already know what you intend to share with them. Owing to this established relationship, you can align your email signature with the message that you intend to communicate.

    A large number of email signature tools available are free or have token subscription costs.

    When it comes to getting a unique email sign for your brand you dont have to fret over setting aside a substantial portion of your marketing budget.

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