How To Email Influencers To Promote Your Product

Research Influencers For Relevancy


Research, research, research! Your outreach strategy will see greater success if you reach out to influencers who are relevant to your business.

To maintain their authenticity, influencers want to partner up with brands who match their profiles and values. Theyre also more likely to promote products that they already love. Influencers will ignore messages from random brands, especially when they notice you didnt put in any effort to check them out before contacting them.

If you want to partner up with an influencer who is not in a category that would be typical for your brand, youll need to convince them why you want them in your campaign and how you think they can contribute. Sometimes, influencers are willing to take a risk by collaborating with brands who arent an obvious fit, and theyre able to come up with creative content.

Connecting with relevant influencers will not only increase your chances of receiving positive responses to your outreach messages. Itll also increase the success of your influencer marketing campaigns overall. If your brand aligns with the influencers social media profiles, their sponsored posts will resonate with their audience. This will help you drive a positive ROI from your influencer marketing.

Before you start contacting influencers, be sure to ask yourself:

Here are additional tips on how to find influencers that are relevant to your brand.

Influencer Rates: How Much Do Influencers Really Cost In 2022

Influencer marketing is one of the most effective ways to reach your target audienceespecially on social media platforms. But influencer costs can vary widely based on your business goals, industry, platforms youre targeting, posting frequency, and more. How can you find the right influencer for your brand without breaking the bank?

In this article, were going to share 8 factors that impact influencer rates, average influencer rates for the most popular social media platforms, the types of influencer partnerships you can get, and how to find an influencer that will work with you to take your brand to the next level.

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Chapter : Evaluating Influencers For Your Marketing Campaign

First, let’s take a quick look at some examples of influencer marketing partnerships.

According to a survey run by Qualtrics, about 91% of people aged 18-34 trust online reviews as much as a personal recommendation, which leads to a very important conclusion:

Customers place confidence in complete strangers more than they do in well-known companies.

Let’s take a look at a few examples of successful influencer marketing partnerships.

Neymar Jr + Superdry

Neymar Jr recently signed a deal with cotton undergarment brand Superdry. Within the first few weeks of the partnership that will last for three years, Superdry revealed that they achieved a record 2 million plus engagements.

This is the magical effect of influencer marketing: When you see or hear about a product or company, you automatically associate it with a well-known person, such as a famous athlete or movie star, and vice versa.

But don’t be put off by thinking that if you’re not a big, well-known brand this type of marketing won’t work for you. You don’t have to pay a personality six or seven figures to have him or her promote your products.

In fact, the majority of influencers are not so notable and famous. Read on.

Tappan Collective + Amanda Frederickson

Have you heard of food blogger and mom Amanda Frederickson? Most people probably havent as she only just crossed 100,000 followers a decent size, but not world famous.

67 Different Influencers + 67 Shades of Dior

The results:

Social Media Reach

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Develop Your Campaign Messaging For Your Influencer

Once youve chosen an influencer, it’s time to plug them into your campaign. Work with your marketing team to develop your campaign messaging and determine what content your influencer should publish.

Be sure to share your brand guidelines including details about your brand voice, tag lines, and language to avoid with your influencer so they can remain on-brand with their content. Remember, whether an influencer posts about your product or service one time or 100 times, they’re still representing your brand and business. Ensure they have the tools to do so accurately.

In this stage, you should also determine whether your influencer will be creating content for your campaign on their own or if you’ll be providing the content for them to post.

Lastly, be sure to discuss how theyre going to help you boost traffic with their content and which target metrics you can expect per post or piece of content.

Send Follow Up Email To The Influencer

How to Get Influencers to Promote Your Product

One of the biggest mistakes many marketers make is not following up. According to Propellercrm, sending more follow-up emails can triple your response rate. Often, the influencer won’t read your first email in any case.

If they haven’t replied within 24 hours, you want to follow up with another email at least 3-7 days after your initial email. You can send a reminder or even ask if they got your previous email. Depending on the social media platforms they are on, you can also send a DM with the same offer. After all, your email might have ended up in spam or promotions. While you want to be eager and check in every once in a while, you never want to spam or stalk them.

When you send an outreach email matters a lot, and that’s why you should test the timing when you are how to send follow-up emails. The best day for following up is often considered Tuesday, while weekends are not recommended.

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Putting It All Together

SUBJECT LINE: This subject line tells them exactly what Im asking for and poses it as a would you be interested? question.

FRIENDLY GREETING: DEAR MADAM AND/OR SIR or Dear Ms./Mr. is a little formal, especially when youre not sure who will receive the email in a multiple blogger situation. Being friendly and inviting.

FRIENDLY INTRO: Introduce yourself and what you do. This is also a good point to throw in something that connects you to the blogger really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc.

THE ABOUT AND THE ASK: Better to keep this short, simple, and to the point, and make your ask clear. At the time for this email, I didnt know we would be doing a DIY post, it evolved! But had I known that, I probably would have mentioned If youd like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!

TYING IT ALL UP: This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc.

Write A Catchy Subject Line

Do you know how many emails influencers receive every day? Influencers receive dozens of emails daily. And since digital celebrities are busy people, they do not read every email they get.

If you want to make sure that an influencer will open your email, come up with a good subject line. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention.

Here are a few examples of subject lines applicable to different situations:

  • Inviting an influencer to collaborate: Melanie, you are the only fashion blogger, who knows how to wear this outfit with skinny jeans.

  • Asking an influencer to promote a giveaway: Hi Sarah, your 350K followers will be happy to get these products for free.

  • Requesting advice: Hey Michael, I wanted to ask you a question about the recent marketing trend.

If you want to boost the open rate, try to use a shorter subject line. According to the research conducted by Campaign Monitor, the perfect length of email subject is 41 characters or 7 words.

Need more help with your influencer email marketing requests? Here are 23 email copywriting tips for your next influencer email.

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The Would Love Your Opinion Template

This approach works well if your content is truly unique and differentiated.

If youve compiled research, data, or findings that are interesting and pertinent to a specific influencer, simply reach out and ask for their opinion of your content.

The keys here are to make it clear that youve got unique insights in your piece, and its worth the influencers time to check it out.

Heres a great example from Tim Soulo, head of marketing for Ahrefs:

As with many of the emails on this list, Tim begins his email with a compliment of the influencers recent work, but the outlined sections are where the real magic happens.

The influencer, Jessica, is a guest blogger, so Tim pulls out one intriguing statistic from his brands content that will uniquely pique her interest as a guest blogger.

Then he strokes her ego by asking for her feedback.

This approach works. Tim didnt even need to ask Jessica to share his content.

Second: Design The Content

How to Reach Out to Influencers to Promote Your Business (And Get a RESPONSE)

After we had compiled all of the condensed tips, we needed to work on designing the infographic and the ebook.

We have two designers, so luckily one was able to work on the ebook and one focused on the infographic. This process took about a week.

The infographic was made on our own infographic maker tool, and so were parts of the ebook. The remainder was done using Adobe Illustrator.

If you dont have your own in-house designers, you can use an online tool to design your own content, or if anything, contract someone from a site like Fiverr or Upwork.

If youd rather have total control of the look and feel of your content, a tool like Canva is a great way to quickly and cheaply design infographics or simple imagery for your content.

Lets say you want to take your information and create an infographic. Canva has templates that you can choose from to help you nail the look and feel of your final product.

As you can see, these templates are typically set up as a dummy infographic that is easy to amend for your own purposes. With a little bit of love, you can take a template and turn it into effective content.

Simply click on a template you like, then click on use this template in the top right corner.

From there, youll be taken to Canvas online editing tool. Here, you can change colors, imagery, and copy to suit your specific needs.

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Influencer Marketing By The Numbers

Influencer marketing is an incredibly popular marketing tool right now, and for good reason:

Unless you want your company to be left behind, its time to start exploring your options for influencer marketing. No matter what industry youre in, theres sure to be at least one influencer who fits your needs. And dont be worried if you can only find smaller influencers in your niche, because:

If youre looking to grow your brand awareness, increase sales, or really get your brands name out into the world in any way possible, you need to be taking advantage of influencer marketing. You dont see a media value like this with other marketing tactics. The most important thing, though, is to approach influencer marketing strategically, so you do it correctly. Generating this kind of earned media equivalence only happens if youre working with the right influencers in the right niche.

Choose Your Influencer And Review Their Work

Once youve determined the type of influencer you want to work with, its time to identify the right influencer for your company.

Quality of content and engagement are the top two factors marketers review when considering an influencer on social media, according to a 2021 survey from HubSpot Blog Research. Surprisingly, follower count falls fifth on the list, behind alignment with company values and branding.

However, this falls in line with recent data showing that brands are caring less about the size of influencers’ following, as they give more weight to other elements.

When considering someone for a campaign, ask yourself the following questions:

  • Does this influencer and their lifestyle fit my brand image?
  • Have they worked with any of my competitors?
  • Who is this influencers current audience?
  • Is my target audience active on the platform/channel primarily used by this influencer?
  • Does working with this influencer make sense for my budget?
  • Has this influencer actually used any of my products or services before? Are they a customer?
  • Does this person have a personality I want to work with?
  • What will this influencer expect from me?

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How To Message Influencers To Promote Your Products With Influenex

Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers.

Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc.

Step 3: In the third step you have to select influencers of your choice and invite him or her to chat.

What Is Influencer Marketing

Influencer Outreach: 3 Cold Email Templates  Airstory ...

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Social media and blogs are home to the majority of influencers, although other creators like podcast hosts can fit the bill, too. Many times, influencer marketing is a part of brand awareness campaigns, but it can also result in plenty of conversions and sales.

While influencer marketing began back in 2006, it has changed a lot over the past 15 years. Facebook and Twitter were just getting started, but Instagram wouldnt join the social media landscape until 2010. When influencers began, they were primarily bloggers who shared stories about their lives and promoted products they used each day.

Its kind of a paradox, but while influencer marketing hasnt changed that much, its vastly different in several ways. Influencers are still sharing stories about their lives and promoting products they use each day. Now, though, there are many people who are career influencers, earning a living through brand sponsorships. When it began, any money a blogger made through a partnership was nice side cash, but certainly not enough to be considered full-time income.

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