How To Design Email Signature

Problems With Visibility In Email Clients

How to Design a Custom Email Signature in Gmail

Your beautifully formatted email signature Word template will most likely look okay in Outlook and terrible and unformatted in all other major email clients. Moreover, your signature may even be somehow not available to the recipient.

Unless you know that all your recipients are using Outlook, it is not recommended to create an email signature in Microsoft Word.

Make Enticing Sales Offers Directly From Your Signature Block

In this elegant design, Emily has highlighted property listings that she wants to promote. This is a great way to encourage her readers to click directly through to the website and read more about them. And it also makes for a nice looking email signature.

All the info a prospect needs to be interested in a property is presented in her signature block, so its super easy for anyone to contact her and express interest.

How Do I Create A Signature In Thunderbird

Thunderbird is a great email app for users who want to have better control over their email signatures and dont want to use signature-generator solutions. In Mozilla Thunderbird, you need to click on the hamburger menu next to the search bar, choose Options/Account Setting, and configure the Signature text field. This one is the most powerful among the three clients because you can easily edit your email signature in HTML or upload an HTML file.

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Email Signature Is Compatible With All Email Clients

If you are using Gmail, you may be looking for a reliable Gmail signature generator. Still, the good news is that there are a plethora of tools that will let you make a signature you can use with various email service providers. Watch this video to learn how to create a custom email signature that works across multiple email clients.

Create An Email Signature From A Template

How to Create A Professional Email Signature

You can create a signature for your email messages using a readily available signature gallery template. All you have to do is get the template, copy the signature you like into your email message and personalize it to make your own Outlook signature.

  • After you have downloaded the template, open it in Word.

  • Choose any signature you like, select all the elements in the signature and click Copy.

  • Open Outlook and select New Email.

  • Paste the copied signature in the email message body.

  • Personalize your signature by editing the text, changing the photo/logo, adding hyperlinks to your website/social.

  • Note: At times, when you download and open the signature template it opens in Protected View in Word, to edit the template you’ll need to select Enable Editing.

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    Use Only 2 Colors For Your Email Signature Design

    Keep your email signature design as simple as possible. Dont use too many colors otherwise your copy would look cluttered.

    Studies show that people can recall patterns with fewer colors and that harmonious colors have an effect on our short-term memories.

    Use brand colors, you cant make a mistake with that.

    If you are certain that you know how to use colors then go ahead and create an exciting, creative email signature.

    This signature is colorful yet harmonic. Notice how they adapted the design to Google Plays colors. I have to say the CTAs are great as well!

    How To Create And Add Email Signatures

    Want to create the best email signatures?

    An email signature is a block of text or an image added to the end of your emails. It usually contains your name and contact info to give your recipient a better idea of who you are and how they could reach you.

    In this article, Ill cover what an email signature is, its key elements, and the different ways to create email signatures. Ill also highlight three of the best email signature examples and how to create an email signature easily inside Gmail.

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    How To Make Your Signature Organized And Easy To Read

    Making your signature look organized and tidy, unconsciously makes your readers feel calm and pleasant. Its also fairly easy to do.

    One basic principle is to use visual hierarchy using larger size text for more important information as well as placing the more important information first in order of top-down then left-to-right .

    Visual hierarchy looks like this:

    A second basic principle is to avoid stylish and playful fonts . Instead, you should use only standard web fonts, which are considered perfectly legible. You can be sure youre using a good font by picking your preference from our list of best verified email signature fonts.

    What To Insert In Your Banner

    How to Create an Email Signature using Canva ( Free Template)
    • Blog

      Include dynamic content to encourage readers to read your latest blog post. The recipients can get instant access to your article and you can enjoy the advantages of having more traffic to your blog.

    • Upcoming events & webinars

    Increase the awareness and notify prospects about your next event so they might attend. Dont forget to answer the basic questions in the banner: what, when, and where will take its place.

    • Certificates

    Show off your expertise so the readers know you are someone they can rely on.

    Ensure consistency across the organization. If one employer has their certificate included so should their co-workers. Otherwise, it would imply that some people dont have the education needed to fill the position.

    • Product announcement

    Different people follow you on different channels. To distribute news properly, make sure you include product announcements in the email signatures as well.

    • Twitter field

    Twitter is about real-time communication. The latest tweet in the banner is a great idea to spread information and get people to engage.


    • Ask for feedback

    The sales reps or customer services can get a great insight by using a little survey in their signatures. Using emojis is probably the quickest and most efficient way of asking the recipients about their opinion.

    • Book & videos

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    #adding The Signature To The Email Provider

    To wrap this project up, let’s add this signature to an email provider. In my case, I use Gmail, and the following step may vary depending on your provider.

  • Copy the signature by keeping the left click pressed and hover over the content and copy it:
  • Then, go to your Gmail account and click on see all settings:
  • Now, create a new signature:
  • You’ll be prompted with a form to fill the name of your signature, so put the name you want.

  • After that, you should paste your copied signature in the text box.

  • Let’s make a tiny adjustment on the phone number, email and website, by deactivating the bold option, if they got bold when you pasted them:
  • Repeat the step above for the email and website.

  • Now, just add your new signature to new mails and replies :
  • And finally save the changes:
  • Let’s test it now:

    Over To You: Create Your Own Email Signature Today

    Email signatures are a small but important part of building your business, brand, and professional identity. Not only can they provide your email recipients with valuable information and links, but its also a way to visually showcase your brand.

    When designing your email signature, have fun with it, but try to keep things fairly simple. Try to keep your type legible, your colors beautiful, and your graphics scalable, and youll have no problem leaving the best kind of lasting impression on all your email contacts.

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    What Is The Best Email Signature Banner Size

    The optimal size of your email signature also depends on your target audience. Do they read your emails on desktop or mobile?

    Smartphone screens are generally 320px and 500px wide. So go for the 320px wide signature. The industry standard for PC/Mac is 600px.

    Images on the internet are displayed at 72dpi. You can use either JPEGs or GIFs designed for this parameter. This way you can ensure that your image is sharp and not blurry.

    Keep the images below 50KB to prevent slow downloading speed.

    Set The Corporate Email Signature Standards

    How to create email signature in Outlook 2016  evo

    Draft an official signature template and customize it for each department. Make sure the signatures work across all email clients and they are mobile-friendly as well.

    When you create the professional email signatures for the departments you need to build a framework to define what information to include.

    Every email must align the brand specification. The goal of this email signature shall support the senders goals and the marketer departments.

  • What are the similarities and differences between the departments
  • What components change frequently?
  • What is controlled by marketing, sales reps, IT?
  • Which certifications to add?
  • What messages can we send? Who needs to include the disclaimer?
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    How To Add Or Change An Email Signature In Outlook

    1. Opening the signature html file with your web browser.

    2. Right-click to choose or use shortcut Ctrl+A, then choose or use shortcut Ctrl+C to copy the highlighted signature.

    3. Click on the Settings Gear Icon at the upper right of your Outlook, select from the dropdown menu and go to it.

    4. scroll down to the Layout menu in the page, click on it and choose section .

    5. Place your cursor inside the text box, then Right-click choose or use shortcut Ctrl+V to paste the email signature into the text box.

    6. click to save the signature, you will see the signature when you compose a new message.

    Use Colors Which Reflect Your Brand

    Like fonts, keep your selection to around 2-3 different colors. Any more and you risk creating that rainbow email signature.

    Its important that the colors match your logo as much as possible. Otherwise, your logo can look misplaced, or your signature could have that template look which you dont want.

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    Preview Issues At Different Devices

    It’s hard to imagine our life without smartphones. That is why we can assume that someone may be reading our emails using a smartphone or tablet device. By the way, more than half of all mobile phones in the United States are now smartphones. Many business people prefer using mobile for their business correspondence, so it is in your best interest to ensure that your email signature displays correctly on all types of devices.

    Create Professional Email Signature Templates With Exclaimer

    Learn How To Design An Amazing Email Signature For Free

    Exclaimer’s solutions provide centralized email signature management for your entire organization. Manually managing email signature templates can often be an arduous and repetitive task for IT teams. Using a dedicated solution saves countless hours as control can be passed over to another team in your organization, such as your marketing department.

    Our email signature template solutions are intuitive and easy-to-use, requiring no coding or HTML skills. This lets your marketing team take complete control over your corporate email signature templates. Adding dynamic and professional email signature templates to all messages means your brand will always be consistent on every email, every time. Your marketing team can then add promotional banners so you can run email signature marketing campaigns to boost brand awareness and lead generation efforts.

    Take control of your email signature templates and start a no-obligation free trial of our award-winning email signature solutions today, complete with full technical support.

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    How To Make Your Signature Eye

    There are a few bonafide actions you can take to make your signature stand out. To do this right Id like to introduce you to a very important concept that should guide your hand contrast.

    Contrast is the state of being strikingly different from something else . And in our case this means that your signature should be strikingly different from the rest of your email in color/shade, shape, size, and movement.

    So what can you do?

    • Add a round image to break the straight angle pattern of the rows of text in your email body
    • Make some of your signature text in vivid color
    • Make some of your text significantly larger than your email body text
    • Add a solid color background to your signature
    • Give your signature a drop shadow

    Distribution Across All Team Members

    As we mentioned before, a well-branded email footer is a tiny yet powerful detail that promotes your business with every message sent by your employees. Consequently, when the email signature layout is ready, and the testing is completed, you will have to distribute the sign-offs to every department and team member.

    To automate the distribution process, some email signature management companies provide you with a central management feature for all signatures and users in your organization.

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    How Should We Stylize Links In Email Signatures

    Well, it depends on your objective. If your link is the most important thing you want them to do in your email, leave it au natural.

    And be careful of too many automatic links. For example, computers and phones with Skype installed will automatically convert phone numbers into clickable links to Skype. If your preferred form of contact is the phone, then maybe this works, but otherwise, its a distraction from your call to action, and you should code that option out.

    Read More: How do I remove the Skype logo around phone numbers.

    The same goes for links. If you use an email management system, you can run campaigns at the bottom of the email, with specific text and leading to specific campaign pages. Still, by leaving your website link in default bright blue hyperlink, you entice them to click on your homepage, not your campaign.

    Read More: How do I stylize email links?

    Your phone and website should absolutely be in your email signature along with other contact info, but that doesnt mean you want your reader to act upon them. When in doubt, if you want someone to click on it, make it clear.

    Use A Hierarchy Style

    How to Create Email Signature in Canva for Free

    When you think about your email signature format, always consider your goal. You want readers to see key details about you and your organization. This means that you should use a structured, hierarchical format. Your email signature design should fit together in a readable way.

    A hierarchy style is a great way to build a proper email signature. These place your name first. Then, youll see key contact details, along with sections for your organization and skills. Hierarchy email signature examples group items by category. This is preferable to grouping details in random order.

    Consider an example like this one:

    A hierarchy style is common in organizations that use standard email signature formats. Email signature etiquette like this demands a uniform style, which hierarchy layouts provide.

    These email signature formats also save you time because they’ve got all your content placeholders pre-built. Just fill in your key details and youll have the best email signatures ready to use in moments. It’s a quick way to build an impressive email signature design.

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