How To Build An Email List Fast

Use Giveaways For Instant List

How to Build an Email List FAST (Automated List Building Strategies!)

Is there anything more satisfying than winning a competition? Even if all we have to do is enter our name, or in the case of a website, an email address, the joy of beating other competitors is as sweet as honey.

You can use that joy to rake in the email addresses. While holding giveaways isnt always the cheapest solution, its among one of the most effective for email marketers. Why?

Because online contests all collect one thing universally: the coveted email address.

The second most common element collected during a contest is the participants first name, which adds to the email marketers delight. Having a first name handy gives you the capability to send personalized email campaigns down the road, something 82% of professionals report as increasing their total open rates.

And the benefits are compounding. Automated emails, such as personalized campaigns, have click-through rates over 152% higher than non-automated campaigns. So, all in all, a giveaway is a long-lasting gold mine for someone who wants to build up their list, offering rewards both in the here and now and the there and then.

Promote Your Upcoming Products

Yes, you can collect emails from visitors who are interested in the products youre launching in the future.

Some startups used this tactic to collect emails and build interest before they launch their products.

They send visitors to a page that only asks for the visitors email address and tell them that theyll be notified when the product is launched.

Even if youve launched your business, you can still use this tactic to gain some emails. Tell your website visitors about your upcoming products. Ask them to drop their emails to be notified when its available.

Web users want to be the first to try a new product when it launches. Theyre always interested in new products and services. You can use their interest in your new product to grow your list.

It doesnt matter if they buy your upcoming product or not. Youll be able to email them later in the future.

Pin A Tweet With A Cta To Join Your List

On Twitter, you can pin a Tweet to the top of your profile so that it remains static at the top of your page. This is prime real estate on your Twitter profile, as its the first Tweet anybody will see when they land on your profile page.

Pin a Tweet with a call to action to get your followers to join your email list, like what Joe Hall has done:

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Publish Original Content On Your Blog

What is original content?

Its a kind of content your audience can only find on your blog. If your original content is interesting, other websites and journalists may mention it on their sites and link back to you.

Influencers on social media may also share your original content with their followers.

The piece will drive traffic from other sites and social media.

And heres where things get even more interesting:

As other sites link to you, backlinks to your site will increase. And that improves your sites reputation and authority in the eyes of search engines.

Search engines will start driving more traffic to your site because more backlinks are pointing to it.

More traffic increases opportunities to collect more emails on your site.

A site that receives 100,000 targeted traffic from search engines will collect more email addresses than a site that receives 10,000 visits.

Recently, Brian Dean of Backlinko published an original content where he analyzed 5.2 desktop and mobile pages and shared his findings on page speed factors.

This original content continues to get links from news outlets and industry blogs. Digital marketing influencers continue to share the content on social media and their blogs. Thats a lot of new backlinks pointing to Backlinko.

That will help Backlinko get more traffic from search engines. That leads to more traffic. And more traffic means more emails!

A Targeted Landing Page

How To Build An Email List Fast

You can also build an email list outside of your home page.

When you are running your marketing and advertising campaigns, you should be focusing on specific funnels to get your sales or subscribers.

For example, you can offer a limited time, major sale or a free plus shipping offer.

Instead of sending them to your homepage , you should send them to a landing page.

This landing page will have far fewer elements than your store pages, as it is intended for high conversions by focusing on one product only.

In order for your visitors to get that product or offer, theyll need to subscribe to email list.

With adequate testing, youll be able to improve your landing pages conversion rates, build your email list and boost your sales.

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Launch Viral Giveaways On Social Media

Harness the power of social platforms by creating competitions and promotions on platforms like Facebook or Instagram, with an email address required to enter. Because while social media might have a greater reach, email boasts 3x higher conversions and customers have consistently shown to prefer receiving promotional messages by email rather than their Facebook.

So rather than advertise your products directly on social media it makes sense to use it primarily to create a buzz while gathering email addresses for your list, instead.

You can create a competition with one of your products as a prize, with the number of entries increasing with the number of times a user has shared your post or followed one of your other social accounts. This will both increase your reach and get people talking about your brand all while your list grows organically.

Encourage Signups Through Your Email Signature

Another practical tactic to boost the growth of your email list is to include a newsletter signup link in your email signature.

It requires minimum effort, its easy to set up, and of course, its perfect if youre growing your list from scratch.

Think of it like this. You and the other company employees communicate daily with various other people through email. By having a signup link in your email signature, you give people the chance to explore your company in more depth.

Of course, if those interactions are successful and fruitful, the chances are that those sent emails may attract more new subscribers.

Estimated percentage of new subscribers: 5%

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Post In Facebook Groups

98% of the people you know use Facebook.

That means that a gigantic portion of your target audience is also using Facebook. There is also a Facebook group for almost everything under the sun.

Posting high-value posts that link to my opt-in offer is how I grew my list quickly.

If done in a value-added way as opposed to spamming, this can be a great way to grow your list with a group of highly engaged members of your target audience.

Always give more than you take and remember to add value before you post your opt-in offer.

Complement List Building With Offline Methods

How to Build an Email List Fast and for Free My Secrets to Reaching 270k Subscribers

Pop-ups, sidebars, landing pages all work great. But it would be a waste not to leverage the available offline methods to grow your list.

First of all, if you have physical stores, be sure to leave your business cards on the counter or booth.

Additionally, encourage people to leave their own business cards for an effortless email signup experience. However, this means youll have to manually do the work afterward and send a double opt-in email.

Finally, if youre participating in events or fairs, be sure to have a registration list having a box for email addresses so that you can collect them.

Estimated percentage of new subscribers: 7-8%

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To Add A Little Pop To The Standard Opt

This was just one great example, the possibilities are endless with 404 pages.

To get more inspiration, head over to this article by the team over at Creative Bloq.

5) Include an email field in the checkout process

On top of making your checkout process a breeze for your users, the checkout page can also be a great way to build your email list. When someone is on your checkout page, its an indicator of them liking your product and possibly returning to purchase more.

You can use the checkout page to suggest subscribing to the email list to get first dibs on new product colorways, collaborations, and deals.

Use Affiliate And Referral Marketing

Similar to the above tactic of using existing subscribers to attract new ones, referral marketing is a good way to get your followers to share your offers with their friends, family, and colleagues.

There are ways that you can get referrals for free you can simply add an easy share or forward option to your newsletters, lead magnets, or welcome emails. However, to sweeten the deal, you could offer a reward in return for a referral, something along the lines of a discount, free shipping, coupon, or free sample.

Because nothing is more powerful than word-of-mouth, referrals are an incredibly effective and time-tested technique. Add it to your list-building arsenal and watch your list grow exponentially!

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Create A Resource Library

If you already have a butt-ton of resources at your disposal, consider aggregating them all in one place a Resource Library, if you will.

We do this exact thing. We take all our best gated resources and put them in one place:

To access the Sumo Library, you need to register a Sumo account with us. By doing this, were able to add more subscribers to our email list as well. After doing so, head over to the library to have access to our content upgrades!

The idea of having a resource library is appealing because you dont have to waste time searching for resources. Everything you need is in one spot.

So this page disguised as a one-stop-shop for every marketing resource is, in reality, a repository for every list-building opportunity theyve got.

Why Is List Building So Important

How to Build an Email List Fast

For every $1 spent on email marketing, the average expected return is $42, according to DMA Marketer Email Tracker. When compared to the return on investment of other channels, such as PPC advertising just $2 for every $1 spent emails high ROI makes it a desirable if not imperative marketing channel.

For every $1 spent on email marketing, the average expected return is $42. In comparison, PPC advertising yields $2 for every $1 spent.

No matter the size of the business, prospects on an email list can prove vital in shaping the success of your marketing campaigns. Easy to track performance metrics, such as email open rate, click-through rate, and conversion rate, all relay useful information to marketers as to what theyre getting right, and what needs tweaking.

For example, by evaluating email click-through rate or open-to-click ratio marketers can ascertain whether their audience is interested in the content theyre producing. A/B testing email subject lines like 20% Off vs Free Shipping can offer more insight into what type of value proposition resonates best with your customers, and so on.

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Add A Viral Loop To Your Opt

This is one of my favorite strategies and will be something that weve increasingly used at Web Profits.

The strategy here is to offer an upsell on the page after a person has opted in, in exchange for them referring other people who sign up.

Heres an example from the Traffic 1m course launched by Noah Kagan and Nate Desmond.

When someone opted in to receive the free course, they were redirected to this page

People who have just signed up to receive the free course then had the option of receiving +$2,500 worth of free bonuses if they shared a tweet and send an email about the course.

Heres the tweet they used

Heres the email

And heres the page where you would get the bonuses

Traffic 1m would have received a ton of email subscribers through the 10,200 shares they received on Twitter .

The best part about a viral loop is that you can potentially achieve negative churn, which is where your database grows for every person who subscribes .

You can use a viral loop for any type of email opt-in campaign you have running . The key is that the upsell is as closely aligned as possible to the original opt-in offer.

Online Contests & Quizzes

If this hasn√Ęt become clear yet, let us reiterate: Incentives are everything when it comes to building an email list. Another great incentive is the prospect of a tangible prize that a visitor could win by taking a part in an online contest or a quiz.

By hosting a giveaway of free items related to your product through social media or your website, you can provide another incentive for visitors to give away their precious email address.

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How To Build An Email List From Scratch: 10 Incredibly Effective Strategies

Did you know it costs five times more to attract a new customer, than to keep an existing one?

Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but its not always easy to cultivate that kind of loyalty.

When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know Im not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, Im a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycles: We aspire to inspire. We inhale intention and exhale expectation. I relate to their brand messaging.

One of the ways J. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience — if done correctly.

I subscribe to J. Crews email list to get their Flash Sale: Midnight offers. I subscribe to Spotifys newsletter to receive special promotions. And I subscribe to SoulCycles emails to hear about unique classes happening near me.

In short, I subscribe to their emails to get value.

Launch A Viral Competition

How To Build An Email List Fast & Make Money Sending Emails

A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral.

Heres an example of one we ran for Web Profits

And heres the page you see after you enter

For this viral competition, we generated 2,987 emails for a total cost of $6,661.11 in just over a month. Thats a cost per email subscriber of $2.23!

There are three keys to running a successful viral competition

  • You need a prize that ensures the people who enter the competition fit your target market .
  • The prize needs to be so good that entrants are compelled to share the competition with as many people as possible to increase their chances of winning.
  • You need an email marketing campaign that nurtures them from a competition entrant to a business prospect and, eventually, a client.
  • Viral competitions are one of the fastest ways to build up a qualified email database. The software we use to run the viral competitions is KingSumo Giveaways.

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