How To Ask For Feedback In Email

Asking For A Customer Testimonial For Your Website Or A Case Study

Email template to ask for feedback after a job rejection in Germany #HalloGermany

Keep in mind that these types of emails are better sent from an account manager or someone else the customer has had contact with. If thats not possible, be sure to make them as personalized as possible .

Thanks for the shoutout! Can you give us a testimonial?

Hi ,

I hope youre doing well! I saw that you gave us a shoutout on the other day we were delighted! Thanks for your kind words.

I dont mean to impose, but I actually want to ask for a small favor: were putting together a series of customer testimonials for and wed love to have yours included.

Would you be interested in providing a few words on how youve been using our and the value youre seeing? Heres a where you can fill out your quote.

Thanks again,

When To Request Reviews

The success of a review request campaign hinges upon seizing the most opportune moment to ask for a customer review. Here are 5 of them:

  • Shortly following a purchase .
  • When a customer repurchases or reorders.
  • If they have mentioned your brand on social media.
  • Once success of your product or service has been demonstrated.
  • Upon receiving a referral.
  • Why You Should Ask Your Supervisor For Meaningful Feedback

    It didnt take long for me to realize that I wasnt doing anyone any favors by not speaking up. Once I began to truly understand that people who want to advance their careers actually crave honest feedback from their managers, I started to give it.

    For most people though, getting consistent, quality comments on their work that are focused on what they can do to improve doesnt go without saying. In a 2020 Gallup poll, only 28% of workers strongly agreed that theyd received meaningful feedback from their manager in the past week.

    But even though I discovered the importance of open communication on my own, it doesnt mean your boss will. So what should you do if youre part of the majority that hasnt gotten helpful feedback lately? Youve got to ask for it.

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    Requesting Feedback Via Text

    Customers want to be able to communicate via text and SMS from their phones. One study shows 71% of 30- to 44-year-olds and 65% of 18- to 29-year-olds said they would text a business more frequently if they had the opportunity.

    SMS customer feedback requests are great for appointment-based businesses that request a mobile phone number at the time of booking.

    Once the booking is finalized and the customer has received the service, send out a personalized note requesting a quick line of feedback.

    While text messages are harder to ignore than email, they should be kept brief to ensure they keep customers attention.

    Be Clear About The Purpose Of This Feedback

    7 Awesome Email Templates to Request Co

    The most important thing to know when youre asking for feedback is why you want it. This will determine what you ask for in the email. If youre looking for feedback to help you improve your services, youll probably want to run a survey and keep the details private.

    On the other hand, if youre looking for reviews to use in marketing, youll want to ask for people to email them to you or post them on the comments section of a product page.

    This will also inform the wording of the email. For example, if youre looking to expand or improve your services, you might ask customers to Help shape the future of our brand or Tell us how we can improve our product. However, if youre looking for reviews to use in marketing, youll want to ask people to Share what you loved about our product.

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    Review Request Email Examples You Can Learn From

    Now you know the basics, its time to learn from the best. Weve gathered a selection of client review request emails that consistently perform well.

    Through clever use of branding and persuasive, snappy language, theyve perfected the art of asking customers for reviews using the email templates.

    Monitor Social Media Channels

    Social media has become an inexpensive and efficient way to communicate with your target audience. Customers are already actively participating in communities on Facebook, Twitter, and Instagram, and it doesnt cost your business anything to join in on their conversations. Respond to comments, send direct messages, and engage with your audience to see how people really feel about your company.

    When your team encounters negative reviews, be sure to respond to them quickly. Active social media users are expecting a fast response, so you have to dedicate a resource to each channel. Closely monitoring your social buzz is a great way to track trends and events that can influence your business.

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    How To Ask For Feedback From Your Boss

    Feedback related to project deliverable

    1. Goal of Feedback

    Your goal is to obtain an accurate impression of your deliverable from your bosss point of view.

    2. Feedback Givers

    Your boss. Other higher-level managers that have perspective on the product.

    3. Feedback QuestionsWhat do you like about the graphic and why?

    What would you like to see changed?

    What is your ideal version of this product?

    In what way does this graphic live up to your expectations?

    In what ways has this graphic not met your expectations?

    What suggestions do you have based off of your perspective and experience?

    4. Ask for Feedback

    Choose the method thats best for soliciting accurate feedback within the timeframe you require.

    5. Make a Commitment and Follow Up

    Take each point your boss or other managers make seriously. They most likely have an expert point of view and experience on their side. Follow up with them to show that you value their input.

    Feedback Email Template

    Dear Boss,

    Im passing this product to you for the purposes of soliciting your expert opinion and insight based on experience into it. The more information you can provide regarding your opinion of this product, the better I can improve upon my management processes in producing the best version of this product in the future.

    At your convenience, please help me by answering the following questions:

    I value your feedback especially, and I look forward to following up with the actions I took based on your recommendations.

    Thank you.

    Start Requesting Email Feedback Today

    How to Ask For Customer Feedback

    As this article has clearly demonstrated, collecting feedback via email is certainly a valuable and rewarding method if you truly want to listen to your customers. Whichever method you choose, we guarantee youll be well on your way to improved email campaigns and a better understanding of your customer base and how they interact with your brand.

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    Ways To Ask For Customer Feedback On Your Website

    You may dedicate an on-site feedback collection form, or it could also be a multi-utility form.

    For example, you can integrate a short dedicated survey at a visible block on your website, or you can just use your contact us form. The approach is different for different businesses.

    A general business website can integrate the Ticket Management System with the Contact Us or a dedicated feedback form. Later you can manually display them on feedback or a dedicated testimonial block.

    Things work a little different for eCommerce websites. You need to be more specific, clearer and need deeper insights that tell you how exactly the customers behave with your website and the business.

    One of the best ways to collect feedback on e-commerce sites is to integrate a feedback widget with defined sets of questions that are easy to answer. Keep in mind that the questions should not feel like work. They should go hand in hand with the regular flow and should not interfere with the usual browsing behavior.

    Here is a good example of a Feedier Widget that integrates with all kinds of sites and you can customize the questions to fit your requirements. You can design a complete flow with questions and the ability to rate on each of the aspects you wish your customers should tell you.

    The representation can give you an insight into a useful metric like users entry point, exit point, how far they scrolled down the pages, which section receive most and least of the attention.

    What Channels To Refer Reviewers To

    Think about which of your brands online channels will benefit most from a positive review. Is it directly on a product page on your site? Is it in a niche industry forum? The Better Business Bureau?

    Here are a few examples of some of the most prominent review destinations across the web:

    Amazon and other third-party seller sites

    If youre a B2C e-commerce company that generates most of its sales through Amazon, then make an Amazon review request the default for your company. The same applies for Etsy, eBay, Overstock and other e-commerce platforms. Third-party platforms are a great source of revenue for many businesses, and great online reviews can help accelerate purchasing.

    Your own website

    Alternatively, if you have an e-commerce store that doesnt sell on third-party sites, encourage customers to leave a product review directly on your product pages. A B2B company can also use its website or blog to publish a customer testimonial, a case study, quotes from satisfied customers or all of these. For highly niche B2B verticals, targeted outreach to specific satisfied customers requesting a positive testimonial may be the only way to generate social proof, and your business page might be the only place to promote those positive reviews.

    B2B review sites

    A less niche B2B company may want to direct review traffic to another source. For example, a CRM company will benefit from user reviews on or TrustRadius.


    Other business directories

    • The Better Business Bureau.

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    Make It Easy To Leave Feedback

    Your customers dont have a bunch of time set aside to leave reviews or answer brand surveys. Minimizing the number of steps involved is the best way to ensure that people follow through.

    If youre asking for a review on a public site, this is as simple as linking the call-to-action directly to the place where they can leave a review. You can also point out some aspects of your product/service that they might want to discuss in their review.

    If youre sending out a survey, there are a few things you can do to make it easy:

    • Link your call-to-action directly to the survey
    • Keep the survey short every question is an action the customer might not have time for
    • Make sure the wording of your questions is easy to understand
    • Use a tool like SurveyMonkey to format the survey effectively

    How To Build A Culture Of Feedback

    7 Awesome Email Templates to Request Co

    If you really want to make seeking feedback from coworkers easy, then help to make giving effective feedback part of the culture of your organization.

    There are many ways in which you can do this: consider encouraging project premortems as well as postmortems, have a collective feedback discussion at the end of a meeting to explore how to establish more effective meetings, make a habit of giving effective feedback yourself.

    Also, you can embrace feedback as one of the activities that will help develop a growth mindset.

    All of this will help to establish a culture of feedback that makes it easier for you to request feedback.

    Take these 5 steps, and build a culture of feedback, and youll soon be accelerating your development through feedback!

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    How To Use Customer Feedback In Future Marketing Campaigns

    Once you understand how to ask for customer feedback for email, its important to plan what youre going to do with it. If the feedback is part of a private survey, you can use the information to fill out your customer personas and create personalized email marketing campaigns.

    If customers are sending in reviews, there are two main to use them in your marketing campaigns.

    Schedule A Time To Meet

    You’ll want to choose a time to meet that is most convenient for the person offering feedback. It is best to give them ample time to prepare so that they can adequately assess and evaluate your work performance. Ask them what time and day would work best for them, and you’ll have an appointment set up. Before the meeting, you can also take the time to prepare.

    Related: How To Schedule a Meeting by Email

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    Tell Them How Their Answers Will Help

    People like to feel important and like theyre getting some benefit out of the deal. So if your customers feel like the only result of them taking a survey is that you might be able to generate more revenue, theyre probably not going to be all that interested in helping out.

    Thats why it helps to tell them exactly how their answers are going to improve their experience.

    To be honest, most brands just throw in something about well use this information to create a better experience for you. And while that is better than nothing, its not as good as it could be.

    Instead, I think this example from Unsplash does a great job:

    Heres why I like it so much:

    • Its specific Unsplash wants to prioritize what to build .
    • It gives the survey-taker a sense of ownership by providing feedback, the survey-taker has a better chance of being able to have their favorite feature developed.

    Heres another good example from Shopify that follows similar principles:

    Like Unsplash, someone who takes that Shopify survey is going to feel like theyre benefiting themself by improving the chances of getting features they want.

    Subject Lines For Comments And Suggestions

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    When asking for comments and suggestions, you can take a direct and honest approach. Your subject line should clarify that you desire to improve the product and service for them, so their suggestions are essential and valuable. And of course, you can always throw in some rewards in this case too.


  • Your honest opinion can help us improve
  • Is there anything we can do to make our better for you?
  • What would you like from us next?
  • Get X% off for giving us your valuable suggestions!
  • How can we make work for you?
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    What Is The Best Way To Get Feedback From Customers

    The best way to proceed is letting them know that their opinions matter for you. You need their feedback because you want to improve and offer a better product or service the next time.

    You must not only choose the right words but also the right approach to showcases the significance of their feedback without sounding greedy or selfish.

    Here are some good tips when it comes to asking for customer feedback:

  • Ask yourself about the purpose of a feedback request you will make.
  • Use free-flowing subjective responses instead of just ratings or stars.
  • Ask the questions that induce a subjective response rather than a simple Yes or No.
  • Dont just ask for feedback as a whole, but break into different questions. Avoid asking two questions into one. Eg: Tell us about how you found out about us and why using us?
  • Dont sound like a bot or auto-generated content, keep as many human touches.
  • Personalize the request wherever it is possible. For example, in personalized emails.
  • Use the same tone as your audience. Think about a real conversation and dont ask very complicated terms.
  • Instead of a vague survey form like a spreadsheet to fill, make it visually appealing.
  • Avoid using any negative word, such as any, no, neither, and be positive.
  • But even something as simple as What do you think? can be too big a question. Its best to split things apart and be specific about what youre asking for.

    This is how Quora surveys its customers:

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