How Does A Business Email Look Like

Choosing A Domain Name

Business Emails Like a Pro

Your domain name is like your street address. Like the first part of your email address, it should be short and simple.

While you’re limited to domain availability , you do have lots of options.

If you own a business, your company’s name is the most obvious choice. Then you could create email addresses like this:

    If you don’t have a business, consider:

      If the domain you want is taken, try to acquire a different extension. Popular options are:

      • .org
      • .net
      • .biz
      • .blog

      You can also use extensions for specific fields like .photo and .tech. Keep in mind, however, that it might be harder for business contacts to remember your email address if it ends in something other than .com.

      S To Creating A Newsletter That Makes You Look Like An Expert

      Looking like an expert is important for any small business, but is especially important if you are marketing yourself as a personal brand.

      This is something Susan V. Phillips of Spotlight Decor knows well.

      When she started her business in 2003, Susan knew she needed a way to showcase her 30+ years of experience in design and interior decorating.

      Thats when she decided to learn how to create an email newsletter for her business.

      After 10 years of using email marketing, Susan credits 90% of her business to a monthly email newsletter she sends to a list of over 875 people.

      Want to learn how to create a newsletter to showcase your expertise? Just follow these 10 steps:

      Whered They Get My Email Address

      So you might be asking yourself: if they didnt compromise your account, where did they get your email address?

      Spammers get email addresses everywhere. Data breaches, public postings, emails forwarded by friends without removing your email address, less-than-reputable companies, some kinds of bulletin board postings, and more.

      Basically, spammers get your email address from wherever they can but they dont need access to your account to do it.

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      More Ways To Use Your Free Business Email

      Thats it! Youve now created a free business email address at your own business domain.

      Do you want to do more with your new email account?

      Next, we can show you how to easily get messages from your contact form to your business email address. Check out this article on the best free WordPress contact form plugins to learn more.

      You can make any kind of business forms with WPForms. Take a look at our easy tutorials on:

      The Lead Tracking Follow

      Writing Professional Emails

      If you have a way to connect visitors on your site to businesses by using tools like WhoIsVisiting or HubSpots prospect tracking, you can get pretty creative with your messages.

      For one, knowing that someone from the company youre targeting is visiting your site can be a great icebreaker.

      Heres a template for using this trigger:

      This one is pretty basic in its actual content, but it hits all the right marks:

      • Tell the lead what her teammates were doing: This might seem like its a bit stalkerish, but the right way to send such an email is to tell your reader upfront what pages the teammates were viewing. Businesses understand that prospects are often tracked these days, so it wont surprise them.
      • Invite teammates to join the call: The 10 minutes to discuss is standard, but inviting others to the discussion makes this closing line more effective.

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      Email Testing Means Better Emailsand Better Results

      Email testing helps you send better emails and guarantees a better subscriber experience for your audience. And thats paying off. Our research shows that brands that test every email before they send it generate an email marketing return on investment thats 16% higher than those that dont test their emails at all.

      So does that mean you have to send test emails to all the popular inboxes now? Sending yourself tests and manually testing your emails across all popular reading environments can easily take hoursand to be honest, its just not a fun thing to do. The good news is: You dont have to.

      How To Use Google Workspace To Set Up Your Professional Email Address

      Now that you understand the many benefits of using Google Workspace to set up a professional email address, your next task is to sign up for this service.

      To do this, you have to create a Google Workspace account.

      Before doing that, however, you would need to be ready to pay a monthly fee of $6 per user.

      Google Workspace offers you a free trial period of 14 days. Use this offer well to acclimatize to its numerous helpful features.

      Do not forget to settle on your preferred plan too. Click the Get Started button under your preferred plan on the Google Workspace website.

      The next step is to enter your preferred business name.

      Input the number of employees working for you as well as your country location too.

      Next step is to put in your personal contact details.

      Remember to select a domain name on the next step too. Alternatively, use the one you already have.

      Business owners who register new domain names have to pay a separate additional cost, though. Once you are through with all these steps, you should be ready to create your user account for Google Workspace.

      The username you choose here would act as the initial professional email address for your business. Do not forget to choose a strong password too. With this in mind, it would be wise to select a username that you have no problem using as the business professional email address.

      If you follow these steps faithfully to the end, you should have little difficulty in creating your Google Workspace account.

      Recommended Reading: How To Do Email Templates In Gmail

      One Of The Most Important Aspects Of Using An Email Template Is Making Sure You Add Your Branding And Brand Identity To The Messages You Send Out

      Branding your emails will help your business stand out in your current customers inboxes.

      Since they already know your brand, its important to make your business recognizable so they can quickly associate an email with your business. It will also help you build familiarity with potential customers who signed up to learn more about what you have to offer.

      Here are a few examples of emails with consistent email branding:

      Each of these examples includes a few simple steps you can follow:

      Does Bluehost Really Offer Free Business Email Accounts

      How to Create A Business Email For Free (And Use It with Gmail)

      The short answer is YES.

      ButBluehost doesnt mention their free email accounts in their pricing plans. The reason could be that they wanted to upsell their expensive plans like Plus or higher plan where they offer 1 Office 365 Mailbox account free for 30 days.

      Just like G Suite, Office 365 Mailbox is not entirely free. After the free trial, youll need to pay a monthly fee in order to continue using Office 365 Mailbox.

      But if youre after a free professional email account and dont need the full-fledged G Suite features or Office 356 Mailbox features , then consider setting up a free email account with Bluehost.

      Also Check: How To Compress A Video File For Email

      Emails That Target Each Stage Of The Customer Lifecycle

      Want to send emails to a top of the funnel customer? Customer service teams send these emails all the time. How about a late funnel customer who is just about to buy from you ?

      These 25 emails cover every stage of the customer lifecycle. Reference it when youre stuck for ideas and need some guidance.

      How do your business emails stack up against the competition?

      Use this benchmark data from HubSpot to figure it out.

      Ive touched upon welcome emails only too briefly. This post from Emma goes much, much deeper than I could go. A MUST read if youre writing emails to welcome your new users.

      The Basics Of Business Email Addresses

      Creating a business email address is a little bit like setting up a website. If you have never done either, you will need to create a hosting account with a hosting provider like Bluehost or HostGator.

      If you are not sure how to purchase hosting and want help, then jump to my Bluehost and Hostgator guides further down on this page. These two hosting providers are very friendly to beginners. While there used to be a lot of custom configurations, most of the setup is pretty standard and can be done in minutes from any computer with access to the Internet.

      Most hosting providers include email accounts as part of an all-in-one hosting package. Even at this level, the host understands that as a business, you want a professional email address that is completely branded.

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      Encourage Actions Other Than Buy

      Dont forget that every newsletter you send should have an intended action you want your readers to take. Encourage them to reply to your email, visit your website, or even forward it to a friend. It will be the easiest part of creating your email and may have the biggest impact in terms of driving real results.

      Susan encourages her readers to reply to her newsletter or forward it to their friends. This helps boost engagement and lets her readers market on her behalf.

      Best Practices For Picking The Perfect Professional Email Address

      How to write a professional email

      The best email addresses keep things simple. While using your name seems ideal, many simple first-last name combinations may have already been allocated to other digital users. Or, you may have a lengthy name or one that varies from traditional spelling formats, both of which can potentially create issues.

      Also Check: How Can I Find A Person By Email

      Drag Messages Or Labels

      Gmail has labels, not folders. They’re functionally the same, albeit discomforting to those used to the whole folder paradigm. It’s easy to drag a message from the inbox to a label and thus file it away, archived for future searches. But if that message in the inbox requires further attention, you can do it backwards: Drag the label from the left sidebar to the message. It stays in the inbox but is ready for future archiving.

      Just A Quick/friendly Reminder That

      You can use this kind of email phrases to provide information or address reminders to your recipients. Its also useful when you want to call their attention to another thing in your email, mainly if you are writing to talk about more than one matter.

      Please note: If you want to call the recipients attention to a specific matter, use this.

      Quick reminder: This an informal way to introduce something that you want to highlight, such as near expiration dates or incoming meetings.

      I wanted to update you: Use this phrase to tell your customers about troubleshooting that hasnt been solved yet. Instead of openly addressing it as an issue that hasnt been fixed, use update as a form of saying that youre working to solve it.

      Id like to inform you that: A formal way to introduce a special announcement or give back a critical answer.

      Just a quick heads up: An informal email phrase is often used to notify somebody of something, like a warning or a piece of helpful advice.

      I hope you find this helpful: When you give them any information, advice, or even a solution for an issue they were having.

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      The Inbound Lead Follow

      A lead might have read dozens of blog posts and followed you across social media. But the first business email template you send the lead is the actual start of your business relationship. After all, this is the first intimate, direct conversation youve had with them.

      For an effective inbound process, you should resist the urge to sell here. Instead, do what youre already doing helping the lead.

      Heres a template for following up to an inbound lead:

      Notice these things:

      • Remind the lead of the context of your email. The lead might have downloaded multiple resources that day. Its always a good idea to remind them where you got their email information from.
      • Ask if they want more information. Useful content is the foundation of inbound marketing. Ask the lead if they want more information, then direct them to the right resource.
      • This could be generic tips but youll see much better results by sharing personalized, pointed tips. These should be relevant to the resource the lead downloaded and your business expertise. Say, if you sell a content marketing tool, you could mention how their blog page doesnt have a way to capture leads. Another example might be if youre selling marketing plans or marketing strategy strategy consulting you could mention that you can see that they might need help to < insert one weak point you see with their blog or site> and you can help with that for example: Adjust their conversion on their blog.

      The Best Email Providers For Privacy

      G Suite Tutorial – How to Create a Business Email

      If you want to use an email provider known for keeping information secure and private, try these:

      HushmailThis secure email provider owns and operates all their own servers, which means your data is never sent elsewhere.

      Here are some of their other features:

      • Temporary email addresses
      • Strict HTTPS
      • Two-step verification

      TutanotaThis platform encrypts your entire inbox and all your contacts. Even if Tutanota is required to hand over emails through a court order, they can only provide encrypted emails without a way to decrypt them.

      Here are some of their other features:

      • End-to-end encrypted emails to any email provider
      • Tutanota automatically encrypts subject, body, and attachments
      • Tutanota never stores unencrypted data on their servers

      TorGuardThis is a secure email provider developed by a VPN provider. The anonymous, basic email service has a variety of features:

      • PGP email encryption
      • End-to-end security

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      How To Use Gmail As Your Business Email

      When starting a new business or establishing grounds for the further development of the existing, one of your first steps might be creating a website or, at least, registering a domain name relevant to a company/brand. But even having done that you might still feel that there is something missing. And we may have just a hunch what that may be a corporate email based on your domain that clearly establishes you as a credible business owner.

      Make The Best Use Of Space Possible

      Create a design hierarchy to draw attention to the most important information first. You can achieve this by adjusting the font , alignment, and positioning of all elements including images. Left alignment is the safest bet for easy reading, since our eye is used to scanning from left to right.

      You can also use dividers to help organize data and define your information hierarchy. For example, a vertical bar or âpipeâ helps divide up different pieces of information while keeping your signature clean and organized.

      For example:Emily Bauer | Content Marketing | Propeller CRM

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